{"id":165380,"date":"2022-12-21T12:22:06","date_gmt":"2022-12-21T11:22:06","guid":{"rendered":"https:\/\/ipmark.com\/?p=165380"},"modified":"2022-12-21T14:08:59","modified_gmt":"2022-12-21T13:08:59","slug":"campana-ministerio-consumo-conciencia-sobre-fast-fashion","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=165380","title":{"rendered":"La nueva campa\u00f1a del Ministerio de Consumo conciencia sobre el fast fashion"},"content":{"rendered":"<p><strong><em>Presume de armario sostenible<\/em> es la nueva campa\u00f1a del Ministerio de Consumo con la que persigue concienciar a los ciudadanos de la importancia de seguir una moda sostenible para ayudar a luchar contra el cambio clim\u00e1tico, siguiendo otras pr\u00e1cticas ya realizadas como el reciclaje o el ahorro de agua.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">La pieza principal de la campa\u00f1a es un spot protagonizado por tres j\u00f3venes que, aunque ya han asumido en su d\u00eda a d\u00eda pr\u00e1cticas como reciclar o ahorrar agua, no son conscientes del impacto medioambiental que tiene la ropa que usan.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Para descubrirlo, se les invit\u00f3 a participar en un experimento documental cuyo primer paso era grabar sus propios armarios. D\u00edas m\u00e1s tarde, los j\u00f3venes acudieron a una nueva cita de la que no ten\u00edan informaci\u00f3n alguna. El objetivo, que sus reacciones fueran reales, tal y como aparecen en el spot.\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/_OyliKJ6JXQ\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Gracias a ello, <strong>el espectador es part\u00edcipe de c\u00f3mo los tres protagonistas descubren los efectos ambientales de la industria textil<\/strong> y deciden dar un paso adelante para erigirse en la generaci\u00f3n m\u00e1s sostenible del momento, tambi\u00e9n en lo que a la ropa se refiere.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Con esta nueva campa\u00f1a desarrollada por la agencia Leo Burnett, la cartera que dirige Alberto Garz\u00f3n persigue recalcar la <strong>necesidad de avanzar en la consecuci\u00f3n de los 17 Objetivos de Desarrollo Sostenible (ODS)<\/strong> en el sector de la moda, que afecta a ODS como el del agua (n\u00famero 6), unas condiciones laborales dignas (n\u00famero 8) o la producci\u00f3n y consumo responsables (n\u00famero 12).\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La pieza principal de la campa\u00f1a es un spot protagonizado por tres j\u00f3venes que, aunque ya han asumido en su d\u00eda a d\u00eda pr\u00e1cticas como reciclar o ahorrar agua, no son conscientes del impacto medioambiental que tiene la ropa que usan. <\/p>\n","protected":false},"author":29,"featured_media":165385,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[6067],"class_list":["post-165380","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-sostenibilidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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