{"id":165043,"date":"2022-12-15T12:02:58","date_gmt":"2022-12-15T11:02:58","guid":{"rendered":"https:\/\/ipmark.com\/?p=165043"},"modified":"2022-12-15T12:23:14","modified_gmt":"2022-12-15T11:23:14","slug":"mas-de-32-millones-usuarios-abandonaran-twitter-en-dos-anos","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=165043","title":{"rendered":"M\u00e1s de 32 millones de usuarios abandonar\u00e1n Twitter en dos a\u00f1os"},"content":{"rendered":"<p><strong>Los problemas t\u00e9cnicos en los que se prev\u00e9 que incurra la plataforma y la proliferaci\u00f3n de contenido ofensivo podr\u00eda acarrear la salida de m\u00e1s de 32 millones de usuarios de Twitter de aqu\u00ed a 2024.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan un an\u00e1lisis realizado por la firma de investigaci\u00f3n de mercados Insider Intelligence,<strong> se prev\u00e9 que el n\u00famero de usuarios mensuales a nivel global de Twitter caiga cerca de un 4% en 2023 y un 5% en 2024, m\u00e1s de 32 millones de usuarios.\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">De acuerdo con la firma de investigaci\u00f3n, los usuarios empezar\u00e1n a salir de la plataforma el pr\u00f3ximo a\u00f1o a medida que se encuentren con problemas t\u00e9cnicos y comiencen a ver m\u00e1s contenido de odio o desagradable en la plataforma.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Por mercados, <strong>el pa\u00eds donde m\u00e1s usuarios perder\u00e1 la red social del pajarito azul es Estados Unidos,<\/strong> su mercado m\u00e1s grande. Se estima que abandonen la plataforma 8,2 millones de usuarios, dejando a la compa\u00f1\u00eda en el pa\u00eds norteamericano una base de 50,5 millones, su cifra m\u00e1s baja desde 2014.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Por franjas de edad, se prev\u00e9 una salida en todos los espectros, aunque <strong>las mayores fugas se dar\u00e1n en los usuarios menores de 25 a\u00f1os y los mayores de 45 a\u00f1os,<\/strong> franjas no tan leales y con una menor tolerancia a una experiencia degradante, seg\u00fan recuerdan desde la consultora.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El informe tambi\u00e9n recoge la evoluci\u00f3n de la inversi\u00f3n publicitaria en Twitter. Con una ca\u00edda del 40% de la inversi\u00f3n en 2022, se prev\u00e9 que en los pr\u00f3ximos dos a\u00f1os haya un sutil incremento de la partida dedicada a la red social. Antes de la adquisici\u00f3n de Twitter por parte de Elon Musk, la previsi\u00f3n indicaba un crecimiento de la inversi\u00f3n de un 22% en 2023 y un 16% en 2024.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Posibles problemas t\u00e9cnicos y la proliferaci\u00f3n de contenido odioso o desagradable incentivar\u00e1n la fuga de un 9% de usuarios de Twitter a nivel global. <\/p>\n","protected":false},"author":29,"featured_media":165046,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[148,750],"class_list":["post-165043","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-social-media","tag-twitter"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>M\u00e1s de 32 millones de usuarios 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