{"id":164727,"date":"2022-12-09T13:07:40","date_gmt":"2022-12-09T12:07:40","guid":{"rendered":"https:\/\/ipmark.com\/?p=164727"},"modified":"2022-12-09T14:02:56","modified_gmt":"2022-12-09T13:02:56","slug":"ganadores-epica-awards-2022","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=164727","title":{"rendered":"El Ministerio de Consumo y The Macallan, ganadores espa\u00f1oles en Epica Awards"},"content":{"rendered":"<p><strong>Las campa\u00f1as <em>Huelga de Juguetes<\/em> y <em>A Night on Earth in Scotland<\/em> han resultado los trabajos espa\u00f1oles galardonados en la \u00faltima edici\u00f3n de Epica Awards, los premios de publicidad concedidos por las cabeceras especializadas de toda Europa, entre ellas IPMARK.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">La campa\u00f1a <em>Huelga de Juguetes<\/em>, el trabajo desarrollado por MRM para el Ministerio de Consumo, ha logrado alzarse con el <strong>oro en la categor\u00eda Inter\u00e9s p\u00fablico &#8211; Igualdad de g\u00e9nero<\/strong>, adem\u00e1s de haber obtenido un<strong> bronce en Redes Sociales.\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Por su parte, <em>A Night on Earth in Scotland<\/em>, el trabajo de The Potlatch para The Macallan, ha conseguido un <strong>oro en la categor\u00eda de Dise\u00f1o Gr\u00e1fico<\/strong>. Este \u00faltimo anunciante tambi\u00e9n ha logrado un<strong> bronce en Dise\u00f1o de packaging,<\/strong> gracias a la campa\u00f1a <em>Cuentos de The Macallan vol.1<\/em>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La campa\u00f1a <em>Atrapados en los 90<\/em> de McCann Erickson para Ikea tambi\u00e9n ha resultado galardonada en la \u00faltima edici\u00f3n de los Epica Awards. La firma de muebles ha conseguido<strong> dos bronces en las categor\u00edas Hogar, Mobiliario y Dispositivos y en Servicios Retail.\u00a0<\/strong><\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Seis grandes premios<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Este a\u00f1o el jurado de los Epica Awards ha concedido seis grandes premios, quedando vac\u00edas las categor\u00edas Print y Dise\u00f1o. El jurado tambi\u00e9n ha concedido <strong>dos grandes premios en la categor\u00eda PR<\/strong>: uno para Leo Burnett y P&amp;G por su trabajo <em>The Missing Chapter<\/em> y otro para TRY e Ikea por <em>The Name Catalogue.\u00a0<\/em><\/span><\/p>\n<p><span style=\"font-weight: 400;\">El<strong> gran premio en Responsabilidad<\/strong> ha ido a parar a manos de la agencia alemana Scholz &amp; Friends y a Johanniter-Unfall-Hilfe; mientras que el de<strong> Innovaci\u00f3n<\/strong>, a McCann New York y Mastercard por Touch Card. En <strong>Digital,<\/strong> la agencia canadiense Rethink y Kraft Heinz se han alzado con el gran premio gracias a la campa\u00f1a <em>Ketchup A.I<\/em>; y Mirum Agency y DirectvGo, con el de <strong>Media<\/strong> gracias a <em>The Pirate Match<\/em>. En <strong>Film<\/strong>, el gran premio ha reca\u00eddo en <em>The Spider and The Window<\/em>, trabajo realizado por Leo Burnett Alemania para Samsung.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Por otro lado, <strong>McCann Worldgroup ha sido nombrada Red del A\u00f1o, y Rethink, Agencia del A\u00f1o.\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Con un total de 3099 trabajos presentados, Norteam\u00e9rica (400), Ucrania (396), Alemania (276) y Francia (158) han sido los pa\u00edses con el mayor volumen de participaci\u00f3n. Ha sido <strong>Alemania<\/strong>, sin embargo, <strong>la naci\u00f3n que m\u00e1s premios ha recogido en esta \u00faltima edici\u00f3n: un total de 61,<\/strong> incluyendo 2 grandes premios y 10 oros. Le siguen Canad\u00e1, con 45; y Estados Unidos con 19.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nuestro pa\u00eds ha recogido 2 oros y tres bronces, gracias a los trabajos realizados por MRM, The Potlatch y McCann Erickson para el Ministerio de Consumo, The Macallan e Ikea. <\/p>\n","protected":false},"author":29,"featured_media":164731,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5900],"tags":[2114,2341],"class_list":["post-164727","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-festivales","tag-creatividad","tag-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ministerio de Consumo y The Macallan, ganadores en Epica Awards<\/title>\n<meta name=\"description\" content=\"Nuestro pa\u00eds ha 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