{"id":164624,"date":"2022-12-07T14:01:09","date_gmt":"2022-12-07T13:01:09","guid":{"rendered":"https:\/\/ipmark.com\/?p=164624"},"modified":"2022-12-07T14:07:40","modified_gmt":"2022-12-07T13:07:40","slug":"pymes-aumentan-un-47-la-inversion-en-publicidad-en-la-campana-navidena-2022","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=164624","title":{"rendered":"Pymes aumentan un 47% la inversi\u00f3n en publicidad en la campa\u00f1a navide\u00f1a 2022"},"content":{"rendered":"<p>Seg\u00fan datos de un estudio presentado por MediaShark, divisi\u00f3n especializada en pymes del Grupo Corporalia, las peque\u00f1as y medianas empresas <strong>han aumentado su inversi\u00f3n publicitaria un 47%<\/strong> de cara a las buenas previsiones de consumo que se esperan estas Navidades.<\/p>\n<p>Una vez cerrada la primera fase de la campa\u00f1a de Navidad con la semana del BlackFriday en la que las campa\u00f1as de publicidad por parte de las pymes crecieron un 19% respecto al mismo periodo del a\u00f1o pasado, las inversiones se centran en el \u00faltimo mes del a\u00f1o.<\/p>\n<p>La publicidad exterior sigue creciendo este mes de diciembre entre las pymes, <strong>especialmente los mupis (+15%), marquesinas (+12%) y autobuses(+17%).\u00a0<\/strong><\/p>\n<p>\u00abLos peque\u00f1os y medianos empresarios <strong>esperan que la campa\u00f1a de Navidad de este a\u00f1o sea la mejor de los \u00faltimos cinco a\u00f1os<\/strong> con un retorno de la inversi\u00f3n que genere beneficios no vistos desde la pandemia\u00bb, se\u00f1ala \u00c1lvaro Canelo, CEO de Corporalia.<\/p>\n<p><strong>Inversi\u00f3n media<\/strong><\/p>\n<p>De acuerdo con el informe,\u00a0 la inversi\u00f3n media en publicidad entre las pymes de menos de cinco empleados ha pasado de 10.000 euros a un m\u00ednimo de 15.000 euros, mientras que las empresas medianas han decidido apostar por inversiones de publicidad superiores\u00a0 a los\u00a0 100.000 euros. <strong>El incremento general, m\u00e1s acusado en los negocios de regalos, restauraci\u00f3n, alimentaci\u00f3n, servicios, moda y retail, es del 20%<\/strong>.<\/p>\n<p>Por comunidades <strong>Madrid, Barcelona Valencia, Andaluc\u00eda y Pa\u00eds Vasco siguen liderando el crecimiento de inversi\u00f3n publicitaria por parte de las pymes<\/strong>.\u00a0 Se estima que el esfuerzo inversor se prologue hasta el mes de febrero, momento en el que finalice la primera fase de las rebajas post navide\u00f1as.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Durante el mes de noviembre, aumentaron un 32% las contrataciones de espacios publicitarios con objetivo en la Navidad por parte de las pymes. <\/p>\n","protected":false},"author":14,"featured_media":164634,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[175],"class_list":["post-164624","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-inversion-publicitaria"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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