{"id":164618,"date":"2022-12-07T13:14:47","date_gmt":"2022-12-07T12:14:47","guid":{"rendered":"https:\/\/ipmark.com\/?p=164618"},"modified":"2022-12-07T13:14:47","modified_gmt":"2022-12-07T12:14:47","slug":"patricia-fernandez-abandona-la-direccion-general-de-um","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=164618","title":{"rendered":"Patricia Fern\u00e1ndez abandona la direcci\u00f3n general de UM"},"content":{"rendered":"<p>Con m\u00e1s de 20 a\u00f1os de experiencia en el sector, <a href=\"https:\/\/ipmark.com\/patricia-fernandez-directora-agencia-de-medios-um\/\">Patricia Fern\u00e1ndez<\/a>\u00a0 se incorpor\u00f3 a UM en mayo de 2020, en plena pandemia y <strong>procedente de la direcci\u00f3n general de Carat<\/strong>. Sustitu\u00eda en el cargo a Rafa Calleja, que abandonaba el puesto en febrero del mismo a\u00f1o.<\/p>\n<p>A lo largo de su trayectoria, Fern\u00e1ndez ha trabajado para agenciascomo<strong> Dentsu, Publicis-Zenith y OMD<\/strong>, y para clientes como\u00a0<strong>Coca-Cola, Endesa, Iberia, General Motors, ONCE, y Calidad Pascual<\/strong>, entre otros.<\/p>\n<p>\u201cEstoy muy orgullosa y feliz de mi etapa en esta compa\u00f1\u00eda, donde siempre he tenido el apoyo de un gran equipo consiguiendo sacar la mejor versi\u00f3n de todos cada d\u00eda. IPG Mediabrands es un referente en el mercado y <strong>han sido casi tres a\u00f1os de trabajo intenso y colaborativo con grandes profesionales<\/strong>, en los que he tenido la oportunidad de aprender cada d\u00eda. En un marco de total entendimiento, <strong>ahora es el momento de poner rumbo hacia nuevos proyectos<\/strong>. Por mi parte, sin dudarlo, lo volver\u00eda a hacer\u201d, declara <strong>Patricia Fern\u00e1ndez.<\/strong><\/p>\n<p>Por su parte,<strong> David Colomer<\/strong>, <strong>CEO de IPG Mediabrands Iberia y Francia<\/strong>, ha destacado que \u201cPatricia Fern\u00e1ndez ha sabido guiar a UM por el camino de la transformaci\u00f3n que emprendimos hace seis a\u00f1os, elevando la organizaci\u00f3n a otro nivel. Estamos muy agradecidos por su enorme profesionalidad, compromiso, humanidad y labor en la compa\u00f1\u00eda en un momento de especial importancia para su desarrollo. Patricia deja la compa\u00f1\u00eda mucho mejor de lo que estaba y preparada para su siguiente ciclo\u00bb.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>IPG Mediabrands anuncia la salida de Patricia Fern\u00e1ndez, hasta ahora directora general de UM.<\/p>\n","protected":false},"author":14,"featured_media":164621,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[2158],"class_list":["post-164618","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-agencias-de-medios"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Patricia Fern\u00e1ndez abandona la direcci\u00f3n general de UM - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales<\/title>\n<meta name=\"description\" content=\"Patricia Fern\u00e1ndez, directora general de la agencia de medios UM desde 2020, anuncia su salida de la compa\u00f1\u00eda.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=164618\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Patricia Fern\u00e1ndez abandona la direcci\u00f3n general de UM - 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