{"id":164580,"date":"2022-12-07T10:48:35","date_gmt":"2022-12-07T09:48:35","guid":{"rendered":"https:\/\/ipmark.com\/?p=164580"},"modified":"2022-12-07T14:06:49","modified_gmt":"2022-12-07T13:06:49","slug":"el-gobierno-estrena-kit-digital-una-de-las-campanas-publicas-mas-grandes-de-2022","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=164580","title":{"rendered":"El Gobierno estrena \u2018Kit Digital\u2019, una de las campa\u00f1as p\u00fablicas m\u00e1s grandes de 2022"},"content":{"rendered":"<p><b>El pasado 25 de noviembre vio la luz la campa\u00f1a publicitaria del Kit Digital del Ministerio de Asuntos Econ\u00f3micos y Transformaci\u00f3n Digital, del Gobierno de Espa\u00f1a. El objetivo de este proyecto es concienciar a pymes y aut\u00f3nomos sobre la transformaci\u00f3n que supone este kit y dar a conocer los beneficios que se obtienen, fomentando as\u00ed la solicitud de ayudas que se ofrecen.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Esta campa\u00f1a p\u00fablica<\/span><b>, a cargo de la agencia Indie<\/b><span style=\"font-weight: 400;\">, ha sido producido durante los meses de septiembre y octubre de este a\u00f1o. Est\u00e1 difundida en un <\/span><b>mix de medios<\/b><span style=\"font-weight: 400;\">: televisi\u00f3n, cine, radio, medios gr\u00e1ficos y digitales y en exterior.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Este trabajo es la carta de presentaci\u00f3n de la agencia especializada en comunicaci\u00f3n y creatividad. Este trabajo presenta la nueva estrategia de Indie que tiene entre sus planes, de centrarse en una nueva rama: la <\/span><b>publicidad<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cKit Digital ha sido todo un reto para nosotros y a la vez una gran oportunidad de la que estamos muy agradecidos, ya que nos ha permitido demostrar que no s\u00f3lo las grandes agencias pueden hacer grandes cosas\u201d, ha comentado el <\/span><b>CEO de la agencia, Enrique Pascual.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Han sido meses de \u201cmucho trabajo\u201d que han puesto \u201cde manifiesto los valores de nuestra agencia\u201d, ha completado. Estos valores son trabajo en equipo, esfuerzo, compromiso y, sobre todo, mucha ilusi\u00f3n y mucho talento y creatividad\u201d.\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Kit Digital | Gobierno de Espa&amp;ntilde;a\" src=\"https:\/\/player.vimeo.com\/video\/764910810?h=6931262c1a&amp;dnt=1&amp;app_id=122963\" width=\"800\" height=\"450\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La campa\u00f1a es una de las m\u00e1s importantes en cuanto a producci\u00f3n e incluye, adem\u00e1s, un ambicioso plan de medios.<\/p>\n","protected":false},"author":30,"featured_media":164581,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[2114],"class_list":["post-164580","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-creatividad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El Gobierno estrena \u2018Kit Digital\u2019, una de las campa\u00f1as p\u00fablicas m\u00e1s grandes de 2022<\/title>\n<meta name=\"description\" content=\"La campa\u00f1a es una de las m\u00e1s importantes en cuanto a producci\u00f3n e incluye, adem\u00e1s, un ambicioso plan de medios.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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