{"id":164575,"date":"2022-12-07T10:04:24","date_gmt":"2022-12-07T09:04:24","guid":{"rendered":"https:\/\/ipmark.com\/?p=164575"},"modified":"2022-12-07T10:04:24","modified_gmt":"2022-12-07T09:04:24","slug":"muy-muy-nuestro-el-anuncio-de-navidad-de-pacharan-zoco","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=164575","title":{"rendered":"&#8216;Muy muy nuestro&#8217;, el anuncio de Navidad de Pachar\u00e1n Zoco"},"content":{"rendered":"<p><strong>Se acerca una de las fechas m\u00e1s esperadas del a\u00f1o para reunirse con familiares y amigos. Un momento para celebrar y compartir costumbres y tradiciones muy nuestras. Los anuncios navide\u00f1os forman parte de una tradici\u00f3n publicitaria que, aunque pase el tiempo, siguen siendo recordados por la mayor\u00eda de las personas. La agencia <a href=\"https:\/\/es.findasense.com\/\">Findasense<\/a>, crea la campa\u00f1a navide\u00f1a para Pachar\u00e1n Zoco por tercer a\u00f1o consecutivo, homenajeando a las costumbres y tradiciones m\u00e1s destacadas en Espa\u00f1a.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">En el anuncio navide\u00f1o de este a\u00f1o <\/span><a href=\"https:\/\/youtu.be\/zLaoekGNbZU\"><b>#MuyMuyNuestro<\/b><\/a><span style=\"font-weight: 400;\">, Pachar\u00e1n Zoco refleja lo que hace a la Navidad especial. En Espa\u00f1a hay particularidades \u201cmuy de aqu\u00ed\u00bb, como el Pachar\u00e1n Zoco en los momentos de reuni\u00f3n. \u201cAlrededor de estos momentos de di\u00e1logo, encuentro y tradici\u00f3n, hay muchas otras cosas\u00a0que son solo nuestras y que compartimos las distintas generaciones, algunas de ellas quisimos en expresarlas a trav\u00e9s de nuestro anuncio navide\u00f1o y que estoy seguro que muchas personas se sentir\u00e1n identificadas\u201d, comenta <\/span><b>Luis Pantin, <em>brand manager<\/em> de Grupo Zamora<\/b><b>.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">El objetivo de <\/span><b>Pachar\u00e1n Zoco<\/b><span style=\"font-weight: 400;\"> con su <\/span><a href=\"https:\/\/youtu.be\/zLaoekGNbZU\"><span style=\"font-weight: 400;\">anuncio<\/span><\/a><span style=\"font-weight: 400;\"> es demostrar que durante la Navidad en Espa\u00f1a pasan cosas que no suceden en otras partes del mundo. Pachar\u00e1n Zoco como una tradici\u00f3n navide\u00f1a espa\u00f1ola que no pasa de moda y trasciende de generaci\u00f3n en generaci\u00f3n.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En palabras de <\/span><b>Flavia Tarazona, <em>strategy lead<\/em> de Findasense <\/b><span style=\"font-weight: 400;\">\u201cEl descubrimiento de que la palabra sobremesa solo existe en nuestro idioma, nos llev\u00f3 a una ruta estrat\u00e9gica que se apoya en que hay tradiciones, formas de vivir la navidad que son nuestras, y son \u00fanicas\u201d. La sobremesa, las uvas, el d\u00e9cimo de loter\u00eda, el pachar\u00e1n&#8230; centenares de tradiciones y costumbres que son <\/span><b>muy muy nuestras<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cQuiz\u00e1s no haya bebida m\u00e1s espa\u00f1ola que el Pachar\u00e1n. <strong>Fuera de Espa\u00f1a es dif\u00edcil que entiendan esta campa\u00f1a. Y eso nos gusta.<\/strong> El anuncio es el punto de despegue para que Zoco dialogue con su audiencia en RRSS sobre eso: nuestra forma particular de vivir la navidad, las cosas que solo nosotros compartimos, la intimidad con la familia y los amigos. Todo eso que nos hace \u201cnosotros\u201d, que nos une\u00bb, explica<\/span>Santiago Elena<b>, <\/b><span style=\"font-weight: 400;\">C<em>X content lead<\/em> en Findasense.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Una Navidad muy muy nuestra\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/zLaoekGNbZU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El objetivo de Pachar\u00e1n Zoco es demostrar que durante la Navidad en Espa\u00f1a pasan cosas que no suceden en otras partes del mundo.<\/p>\n","protected":false},"author":30,"featured_media":164576,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[6470,2114],"class_list":["post-164575","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-anuncio","tag-creatividad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&#039;Muy muy nuestro&#039;, el anuncio de Navidad de Pachar\u00e1n Zoco<\/title>\n<meta name=\"description\" content=\"El objetivo de Pachar\u00e1n Zoco es demostrar que durante la Navidad en Espa\u00f1a pasan cosas que no suceden en otras partes del mundo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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