{"id":164366,"date":"2022-12-01T16:21:40","date_gmt":"2022-12-01T15:21:40","guid":{"rendered":"https:\/\/ipmark.com\/?p=164366"},"modified":"2022-12-01T16:21:40","modified_gmt":"2022-12-01T15:21:40","slug":"tous-presenta-la-evolucion-de-su-oso-en-la-nueva-campana","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=164366","title":{"rendered":"Tous presenta la evoluci\u00f3n del &#8216;Oso&#8217; en su campa\u00f1a navide\u00f1a"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Tous acaba de a<strong>nunciar su nueva campa\u00f1a que ser\u00e1 lanzada en navidades y junto a ella la evoluci\u00f3n de su icono<\/strong>. Su interpretaci\u00f3n en tres dimensiones abraza los nuevos c\u00f3digos est\u00e9ticos de la evoluci\u00f3n de la marca.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La campa\u00f1a <strong>muestra su proceso de creaci\u00f3n desde la tridimensionalidad.<\/strong> Resulta en un tono divertido y c\u00f3digos visuales propios del mundo de la moda. Con una m\u00fasica envolvente, transmite la nueva complicidad de la marca -con la audiencia- que se basa en la autoexpresi\u00f3n y en el juego.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Se lanzar\u00e1 el 1 de diciembre y orientada hacia un alcance internacional 360.<strong> Podr\u00e1 visualizarse en medios digitales, activaciones de publicidad exterior y en medios impresos.<\/strong> La pieza principal trata de un <em>spot<\/em> y cuenta con varias im\u00e1genes adicionales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La<strong> nueva imagen del oso Tous vuelve en volumen 3D<\/strong>, un icono rotundo en registro amable que acent\u00faa sus formas redondeadas en volumen. Lo que acerca la marca a una est\u00e9tica mucho m\u00e1s actual y con una renovada mirada en el entorno digital.<\/span><\/p>\n<p>Existe una<strong> gran variedad de versiones<\/strong>, desde la m\u00e1s cl\u00e1sica en plata de primera ley, a la m\u00e1s sofisticada elaborada en oro amarillo de 18kt con pav\u00e9 de diamantes. As\u00ed, TOUS amplia modelos incluyendo gemas como la labradorita, la amatista o la cornalina, que dan un toque de color y diversi\u00f3n a dicha colecci\u00f3n.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La firma de joyer\u00eda presenta la evoluci\u00f3n de su ic\u00f3nico oso con su nueva campa\u00f1a.<\/p>\n","protected":false},"author":9979,"featured_media":164367,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[2226,2227],"class_list":["post-164366","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-marcas","tag-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tous presenta la evoluci\u00f3n del &#039;Oso&#039; en su campa\u00f1a navide\u00f1a - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales<\/title>\n<meta name=\"description\" content=\"La firma de joyer\u00eda presenta la evoluci\u00f3n de su ic\u00f3nico oso con su nueva campa\u00f1a...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=164366\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tous presenta la evoluci\u00f3n del &#039;Oso&#039; 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