{"id":164356,"date":"2022-12-02T10:04:37","date_gmt":"2022-12-02T09:04:37","guid":{"rendered":"https:\/\/ipmark.com\/?p=164356"},"modified":"2022-12-02T10:04:37","modified_gmt":"2022-12-02T09:04:37","slug":"omd-para-navidul-ellos-juegan-sin-catar-pero-tutu-si-puedes","status":"publish","type":"post","link":"https:\/\/ipmark.com\/omd-para-navidul-ellos-juegan-sin-catar-pero-tutu-si-puedes\/","title":{"rendered":"OMD para Navidul: &#8216;Ellos juegan sin catar, pero t\u00fa\u2026t\u00fa si puedes&#8217;"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Navidul acaba de lanzar su nueva campa\u00f1a de la mano de la agencia OMD. Se posiciona como el aliado perfecto para <strong>disfrutar tanto de los buenos como de los malos momentos durante el mundial<\/strong> de Qatar 2022.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bajo el <\/span><i><span style=\"font-weight: 400;\">claim <\/span><\/i><span style=\"font-weight: 400;\">\u201cEllos van a jugar sin catar, pero t\u00fa\u2026t\u00fa si puedes\u201d la marca ha iniciado <strong>varias activaciones en digital y en exterior<\/strong> como gui\u00f1o a los que tendr\u00e1n que esperar a volver a Espa\u00f1a para poder disfrutar de su jam\u00f3n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Han desarrollado <strong>dos tipos de creatividades<\/strong>. En primer lugar, han contado con un<strong> circuito especial de mupis vaciados<\/strong> con la gama de maletines de jam\u00f3n y embutidos de la marca. Y en segundo lugar, otros circuito de <strong>mupis digitales en los que la creatividad se ir\u00e1 modificando en base a los resultados<\/strong> de la competici\u00f3n en tiempo real.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En redes sociales tambi\u00e9n tiene presencia, donde la marca comparte los buenos y malos momentos de la selecci\u00f3n con sus seguidores, y lo hace vincul\u00e1ndolo al consumo y al sorteo de maletines de jam\u00f3n.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La agencia ha creado una campa\u00f1a para la marca de jamones inspirada en el mundial de Qatar de 2022.<\/p>\n","protected":false},"author":9979,"featured_media":164357,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[6063,76],"class_list":["post-164356","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-campana","tag-marketing-digital"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>OMD para Navidul: &#039;Ellos juegan sin catar, pero t\u00fa\u2026t\u00fa si puedes&#039;<\/title>\n<meta name=\"description\" content=\"La agencia ha creado una campa\u00f1a para la marca de jamones inspirada en el mundial de Qatar de 2022. 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