{"id":164336,"date":"2022-12-01T10:00:26","date_gmt":"2022-12-01T09:00:26","guid":{"rendered":"https:\/\/ipmark.com\/?p=164336"},"modified":"2022-11-30T15:58:58","modified_gmt":"2022-11-30T14:58:58","slug":"leroy-merlin-lanza-su-marketplace-en-espana","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=164336","title":{"rendered":"Leroy Merlin lanza su marketplace en Espa\u00f1a\u00a0"},"content":{"rendered":"<p><b>Leroy Merlin ha lanzado su marketplace en Espa\u00f1a que arranca con 150 vendedores y m\u00e1s de 150.000 productos. El objetivo de la compa\u00f1\u00eda es ofrecer a sus clientes una plataforma digital que re\u00fana a los mejores partners y una amplia oferta de productos y servicios para el acondicionamiento del hogar.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">El marketplace reunir\u00e1 a los mejores vendedores y comercios online de las categor\u00edas m\u00e1s solicitadas por los usuarios de la web de Leroy Merlin. \u201cQueremos garantizar los altos est\u00e1ndares de experiencia cliente que caracterizan a la empresa, por ello <strong>seleccionamos cuidadosamente a los vendedores que forman parte de nuestro marketplace<\/strong> e incluimos nuevas categor\u00edas de productos del hogar\u201d, comenta Pablo del Busto, director de marketplace de la compa\u00f1\u00eda.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El lanzamiento en Espa\u00f1a supone el tercer marketplace de la compa\u00f1\u00eda en Europa,\u00a0 tras Francia e Italia, y se espera que obtenga los mismos buenos resultados que en estos mercados. Del Busto destaca que, \u201cen l\u00ednea con la filosof\u00eda de Leroy Merlin de mantener con sus proveedores una relaci\u00f3n basada en la confianza y el largo\u00a0 plazo, <\/span><b>los vendedores podr\u00e1n vender sus productos a nivel internacional<\/b><span style=\"font-weight: 400;\">, en cualquiera de las plataformas de la compa\u00f1\u00eda, adem\u00e1s, de tener acceso a la amplia oferta\u00a0 omnicanal de la empresa, que se completa con 130 puntos de venta f\u00edsicos\u201d.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El objetivo de la compa\u00f1\u00eda es continuar ampliando el<\/span><a href=\"https:\/\/www.leroymerlin.es\/convertirse-en-vendedor.html\"><span style=\"font-weight: 400;\"> n\u00famero de vendedores <\/span><\/a><span style=\"font-weight: 400;\">que forman parte de la plataforma.\u00a0<\/span><\/p>\n<h3><strong>Nueva web<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Adem\u00e1s, la compa\u00f1\u00eda ha renovado su<\/span><a href=\"https:\/\/www.leroymerlin.es\/\"><span style=\"font-weight: 400;\"> p\u00e1gina web<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><span style=\"font-weight: 400;\">Ha mejorado la velocidad de carga y la usabilidad, permitiendo a lo clientes llegar a los productos de forma m\u00e1s eficaz y mejorar el proceso de venta. Otras nuevas funcionalidades se ir\u00e1n incorporando en <\/span><b>los pr\u00f3ximos meses.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">El lanzamiento del marketplace responde a la estrategia de Leroy Merlin de <\/span><b>ofrecer valor a\u00f1adido a sus clientes.<\/b><span style=\"font-weight: 400;\"> Ha llevado a cabo en los \u00faltimos a\u00f1os una estrategia de inversiones en materia de transformaci\u00f3n digital, desarrollo tecnol\u00f3gico y supply chain. Cuenta con venta online a trav\u00e9s de la web, aplicaci\u00f3n, telef\u00f3nica y asesoramiento, adem\u00e1s de una nueva funcionalidad a trav\u00e9s de whatsapp.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El lanzamiento en Espa\u00f1a supone el tercer marketplace de la compa\u00f1\u00eda en Europa, tras Francia e Italia.<\/p>\n","protected":false},"author":30,"featured_media":164337,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[2154],"class_list":["post-164336","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-ecommerce"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Leroy Merlin lanza su marketplace en Espa\u00f1a\u00a0<\/title>\n<meta name=\"description\" content=\"El lanzamiento 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