{"id":164147,"date":"2022-11-29T10:42:07","date_gmt":"2022-11-29T09:42:07","guid":{"rendered":"https:\/\/ipmark.com\/?p=164147"},"modified":"2022-11-29T10:42:07","modified_gmt":"2022-11-29T09:42:07","slug":"coca-cola-apuesta-por-el-envase-de-vidrio-para-la-hosteleria","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=164147","title":{"rendered":"Coca-Cola apuesta por el envase de vidrio para la hosteler\u00eda"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><strong>Coca-Cola ha iniciado un plan para potenciar el uso del envasado de vidrio en la hosteler\u00eda<\/strong>. El proyecto comenzar\u00e1 en Barcelona y se ir\u00e1 expandiendo a lo largo del 2023 por todo el territorio nacional. Su objetivo es ofrecer al sector un portfolio amplio con nueve marcas y 61 referencias.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La <strong>apuesta por el envase de vidrio ha sido constante desde 2015<\/strong> cuando la compa\u00f1\u00eda present\u00f3 su envase de vidrio retornable \u2013inspirado en la botella de 1915\u2013. En 2017 lanzaba Royal Bliss para el canal Horeca, la innovadora gama de mixers en vidrio retornable. El mismo a\u00f1o tambi\u00e9n cambiaba el formato de la botella de Fanta.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Su propuesta se apalanca en tres pilares<\/strong>: el crecimiento de sus clientes a trav\u00e9s de la variedad de productos y tama\u00f1os, la mejor experiencia y la apuesta por la sostenibilidad \u2013exclusiva para el sector hostelero\u2013.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cCoca-Cola apuesta por impulsar el vidrio como formato id\u00f3neo en el canal hosteler\u00eda donde juega un rol fundamental y cumple un papel clave\u201d. En este sentido, Jos\u00e9 G\u00f3mez ha a\u00f1adido que \u201ccuenta con un dise\u00f1o reconocible y provee de la mejor experiencia de consumo, y adem\u00e1s se convierte en el envase m\u00e1s sostenible para este momento de consumo gracias a ser retornable y contar con 25 vidas de media antes de ser reciclado, lo que equivale a una media de 6 a\u00f1os\u201d, <strong>explicaba Jos\u00e9 G\u00f3mez, director de ventas \u00e1rea este de Coca-Cola Europacific Partners Iberia<\/strong>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan su \u00faltimo informe de sostenibilidad,<strong> el 91% del vidrio que produce es retornable<\/strong>. La sostenibilidad es uno de los principales retos de Coca-Cola que trabaja para utilizar menos materiales en los procesos productivos y reciclar todo lo que utilizan.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La compa\u00f1\u00eda apuesta por el envasado de vidrio que comenzar\u00e1 a implantar en el sector hosteler\u00eda en Barcelona.<\/p>\n","protected":false},"author":9979,"featured_media":164151,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[143,6067],"class_list":["post-164147","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-coca-cola","tag-sostenibilidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Coca-Cola apuesta por el envase de vidrio para la hosteler\u00eda<\/title>\n<meta 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