{"id":164059,"date":"2022-11-28T12:03:41","date_gmt":"2022-11-28T11:03:41","guid":{"rendered":"https:\/\/ipmark.com\/?p=164059"},"modified":"2022-11-28T17:40:13","modified_gmt":"2022-11-28T16:40:13","slug":"pascual-lanza-big-day-nueva-gama-de-yogures-con-frutas-y-cereales","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=164059","title":{"rendered":"Pascual lanza Big Day, nueva gama de yogures con frutas y cereales"},"content":{"rendered":"

La compa\u00f1\u00eda agroalimentaria, Pascual, ha lanzado al mercado nacional una nueva gama yogures con frutas y cereales, Big Day. Nueva propuesta nutricional saludable de la empresa que busca introducirse en otros momentos de consumo, como el desayuno o de snack.\u00a0<\/b><\/p>\n

Big Day se presenta como una alternativa nutricional saludable, tanto para desayuno como tentempi\u00e9, una tendencia que contin\u00faa al alza entre los consumidores espa\u00f1oles, recoge adem\u00e1s el \u00faltimo informe de Aecoc Shopperview. El snack saludable es actualmente una de las principales oportunidades de crecimiento, con una media de 3,5 al d\u00eda.<\/span><\/p>\n

Con este lanzamiento, Pascual prolonga as\u00ed su senda de crecimiento en nuevas marcas, productos y formatos, tras la reciente incorporaci\u00f3n de marcas como<\/span> Caf\u00e9 Jurado <\/b>a la estructura de la compa\u00f1\u00eda. Otros lanzamientos recientes son su nueva marca de membrana de c\u00e1scara de huevo <\/span>(MKare)<\/b> como ingrediente para la industria cosm\u00e9tica y alimenticia o la puesta en marcha del ecommerce<\/span> \u2018Mocay en Casa\u2019 <\/b>para para ofrecer al consumidor una experiencia barista diferencial a trav\u00e9s de un modelo de suscripci\u00f3n.<\/span><\/p>\n

Internacionalizaci\u00f3n<\/b><\/h3>\n

La propuesta de Pascual por Big Day va m\u00e1s all\u00e1 del mercado nacional, ya que la empresa incorporar\u00e1 esta fama al portfolio de yogures para exportaci\u00f3n. La compa\u00f1\u00eda tiene fuerte presencia en <\/span>\u00c1frica Subsahariana, Sudeste Asi\u00e1tico o Caribe.<\/b><\/p>\n

A principios de a\u00f1o, Pascual anunci\u00f3 la apuesta en marcha de un modelo de internacionalizaci\u00f3n para seguir creciendo, que combina exportaciones de producto y acuerdos comerciales con socios de referencia en pa\u00edses emergentes bajo un modelo de joint-ventures para la producci\u00f3n local.\u00a0<\/span><\/p>\n

Actualmente, la compa\u00f1\u00eda est\u00e1 presente en 52 pa\u00edses de todo el mundo desde hace 25 a\u00f1os.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Esta nueva l\u00ednea de la compa\u00f1\u00eda busca ser una alternativa nutricional saludable para el desayuno o como snack.<\/p>\n","protected":false},"author":30,"featured_media":164062,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[],"class_list":["post-164059","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas"],"acf":[],"yoast_head":"\nPascual lanza Big Day, nueva gama de yogures con frutas y cereales<\/title>\n<meta name=\"description\" content=\"Esta nueva l\u00ednea de la compa\u00f1\u00eda busca ser una alternativa nutricional saludable para el desayuno o como snack.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=164059\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" 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