{"id":164054,"date":"2022-11-28T12:11:03","date_gmt":"2022-11-28T11:11:03","guid":{"rendered":"https:\/\/ipmark.com\/?p=164054"},"modified":"2022-11-28T12:11:46","modified_gmt":"2022-11-28T11:11:46","slug":"cuatro-de-cada-diez-consumidores-espanoles-son-pesimistas-sobre-la-recuperacion-economica","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=164054","title":{"rendered":"Cuatro de cada diez consumidores espa\u00f1oles son pesimistas sobre la recuperaci\u00f3n econ\u00f3mica"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><strong>McKinsey &amp; Company ha realizado un informe que acaba de presentar en su nueva edici\u00f3n de \u201cEl pulso del consumo 2022\u201d<\/strong>. Una encuesta realizada entre m\u00e1s de 5.000 consumidores en cinco pa\u00edses europeos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El informe revela que <strong>solo un 16% de los espa\u00f1oles cree en la recuperaci\u00f3n econ\u00f3mica a corto plazo (<\/strong>2-3 meses), mientras que casi la mitad de los encuestados opina que la econom\u00eda seguir\u00e1 estancada durante los pr\u00f3ximos seis a doce meses. Aunque los alemanes se sit\u00faan como los europeos m\u00e1s pesimistas ante esta crisis.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Las razones detr\u00e1s del sentimiento negativo de los consumidores son la inflaci\u00f3n, el desempleo, la guerra de Ucrania y el cambio clim\u00e1tico.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El <strong>alza de los precios es la principal preocupaci\u00f3n<\/strong> para la mitad de los espa\u00f1oles. Un sentimiento muy homog\u00e9neo entre todos los grupos de edades y niveles de ingresos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El <strong>desempleo<\/strong> es la segunda preocupaci\u00f3n de los consumidores espa\u00f1oles, particularmente para las generaciones m\u00e1s j\u00f3venes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Y en menor grado,<strong> la preocupaci\u00f3n por la invasi\u00f3n en Ucrania y la preocupaci\u00f3n por la crisis clim\u00e1tica<\/strong>, se posicionan como la tercera y cuarta raz\u00f3n por la que los espa\u00f1oles est\u00e1n preocupados.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El 95% de los encuestados espa\u00f1oles han percibido un<strong> cambio en los precios de los bienes de consumo<\/strong>. Sobre todo en la categor\u00eda de los alimentos, donde los consumidores perciben un aumento del 95%.\u00a0 Seguido por las categor\u00edas de energ\u00eda de los hogares (93%), combustibles (90%) o el ocio en restaurantes (85%).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De cara al futuro, <strong>el 65% de los espa\u00f1oles teme que los precios seguir\u00e1n aumentando e<\/strong>n los pr\u00f3ximos doce meses. Ante este panorama, casi la mitad de los encuestados <\/span><i><span style=\"font-weight: 400;\">millennials <\/span><\/i><span style=\"font-weight: 400;\">y la mitad de la Generaci\u00f3n X saca dinero de sus ahorros para ir cubriendo sus gastos del d\u00eda a d\u00eda.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Los consumidores en Espa\u00f1a est\u00e1n optando por reducir el gasto, en productos no esenciales<\/strong> como la joyer\u00eda o los accesorios. Se espera que en los pr\u00f3ximos meses se siga reduciendo la compra de cualquier tipo de producto. Y en aquellos de primer necesidad, optar\u00e1n por comprar marcas m\u00e1s baratas \u2013un 34% de espa\u00f1oles piensan hacerlo en productos de alimentos\u00a0 productos de cuidado personal\u2013.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La nueva edici\u00f3n de \u201cEl pulso de consumo 2022\u201d acaba de ser presentada. Y concluye con un sentimiento generalizado de pesimismo ante la crisis en Espa\u00f1a y en Europa.<\/p>\n","protected":false},"author":9979,"featured_media":164056,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[1478,398],"class_list":["post-164054","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-economia","tag-investigacion"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cuatro de cada diez consumidores espa\u00f1oles son pesimistas sobre la recuperaci\u00f3n econ\u00f3mica<\/title>\n<meta name=\"description\" content=\"La nueva edici\u00f3n de \u201cEl pulso de consumo 2022\u201d concluye con un sentimiento generalizado de pesimismo ante la crisis en Espa\u00f1a y en Europa.\" \/>\n<meta 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