{"id":164047,"date":"2022-11-28T12:18:06","date_gmt":"2022-11-28T11:18:06","guid":{"rendered":"https:\/\/ipmark.com\/?p=164047"},"modified":"2022-11-28T12:18:06","modified_gmt":"2022-11-28T11:18:06","slug":"doritos-y-tbwa-crean-doritos-crunch-cancellation","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=164047","title":{"rendered":"Doritos Crunch Cancellation, el software que insonoriza los crujidos"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Este\u00a0software estar\u00e1 disponible para todos los jugadores y ser\u00e1 gratuito. Consiste en un<strong>\u00a0filtro que act\u00faa sobre la entrada de audio y es capaz de detectar y diferenciar la onda de sonido<\/strong> de la voz de las ondas sonoras que generan los crujidos al masticar. As\u00ed el software selecciona los crujidos y los elimina completamente.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La unidad de <em>gaming<\/em> de <strong>TBWA ha desarrollado la idea creativa<\/strong>. Mientras que <strong>Glassworks ha desarrollado la tecnolog\u00eda<\/strong> para hacer posible el software. mediante una inteligencia artificial perfeccionada a trav\u00e9s del aprendizaje autom\u00e1tico.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Durante la primera fase de la campa\u00f1a, <strong>se pidi\u00f3 a toda la comunidad que enviara v\u00eddeos haciendo crujir el producto<\/strong>, de forma que el software se pudiera nutrir para aprender. Lo que llev\u00f3 cuatro meses y la base de una biblioteca NVIDIA.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>La campa\u00f1a ha sido activada por la agencia de medios OMD,<\/strong> que ha escogido una campa\u00f1a 360\u00ba para difundir este software entre los jugadores y la Generaci\u00f3n Z. La campa\u00f1a estar\u00e1 disponible en Spotify, Twitch, Webedia, Youtube y redes sociales.<\/span><\/p>\n<p>\u201cDesde la marca, siempre nos ha enorgullecido que Doritos fuera una de las opciones preferidas para el <em>snacking<\/em> entre partidas y <em>streams<\/em>. Poniendo al consumidor en el centro, tardamos poco en darnos cuenta de que ese crujido tan caracter\u00edstico, era a su vez, un problema para la comunicaci\u00f3n entre <em>streamers<\/em> y entre <em>gamers<\/em>\u2026 Decidimos ponernos manos a la obra con Crunch Cancellation para poder seguir siendo el snack ideal, tambi\u00e9n, en estas ocasiones.<strong>\u201d afirma David Bardaj\u00ed, de Marketing Doritos<\/strong>.<\/p>\n<p><span style=\"font-weight: 400;\">Los <em>influencers<\/em> de Youplanet llevar\u00e1n a cabo una amplificaci\u00f3n de medios relacionados con el mundo del <\/span><i><span style=\"font-weight: 400;\">gaming<\/span><\/i><span style=\"font-weight: 400;\">. Algunos de ellos han sido <strong>Auronplay, aXoZer, reborn y 8ocho<\/strong>, que lo han puesto a prueba en directo intentando que fallase.\u00a0<\/span><\/p>\n<div style=\"width: 800px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-164047-1\" width=\"800\" height=\"450\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/YDRAY-1125_DORITOS_PRENSA-90s_CAST_low.mp4?_=1\" \/><a href=\"https:\/\/ipmark.com\/wp-content\/uploads\/YDRAY-1125_DORITOS_PRENSA-90s_CAST_low.mp4\">https:\/\/ipmark.com\/wp-content\/uploads\/YDRAY-1125_DORITOS_PRENSA-90s_CAST_low.mp4<\/a><\/video><\/div>\n","protected":false},"excerpt":{"rendered":"<p>TBWA ha desarrollado un software capaz de cancelar el sonido de los crujidos durante los streams o partidas online.<\/p>\n","protected":false},"author":9979,"featured_media":164049,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5901],"tags":[50,664],"class_list":["post-164047","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tendencias","tag-tecnologia","tag-videojuegos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Doritos Crunch Cancellation, el software que insonoriza los crujidos<\/title>\n<meta name=\"description\" content=\"TBWA ha desarrollado un software capaz de cancelar el sonido de los crujidos durante los streams o partidas online.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=164047\" 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