{"id":164032,"date":"2022-11-25T15:05:35","date_gmt":"2022-11-25T14:05:35","guid":{"rendered":"https:\/\/ipmark.com\/?p=164032"},"modified":"2022-11-25T18:26:16","modified_gmt":"2022-11-25T17:26:16","slug":"dentsu-barcelona-gana-cuenta-publicidad-caixabank","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=164032","title":{"rendered":"Dentsu Barcelona gestionar\u00e1 la publicidad de CaixaBank"},"content":{"rendered":"<p>Dentsu Barcelona empezar\u00e1 a trabajar para CaixaBank tras participar en el <strong>concurso convocado por la entidad bancaria para adjudicar la gesti\u00f3n integral de su publicidad<\/strong>. La agencia se ocupar\u00e1 de la estrategia, la planificaci\u00f3n y la ejecuci\u00f3n de sus campa\u00f1as en el mercado espa\u00f1ol.<\/p>\n<p>El objetivo de CaixaBank en esta etapa es avanzar y transformar su comunicaci\u00f3n, as\u00ed como fortalecer su reputaci\u00f3n de marca.<\/p>\n<p>CaixaBank <a href=\"https:\/\/ipmark.com\/caixabank-o2-y-repsol-lideres-en-inversion-digital-en-julio-y-agosto\/\">lider\u00f3 la inversi\u00f3n publicitaria digital<\/a> en Espa\u00f1a durante los meses de julio y agosto de 2022, seg\u00fan los datos manejados por Arce Media.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La oficina barcelonesa de Dentsu centralizar\u00e1 todas las operaciones para  CaixaBank bajo la supervisi\u00f3n del equipo liderado por Roger Sendra, Marta Coll y Eduard Amiel. La cuenta hab\u00eda sido gestionada por Havas Media durante m\u00e1s de tres d\u00e9cadas. <\/p>\n","protected":false},"author":14,"featured_media":164033,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[2158],"class_list":["post-164032","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-agencias-de-medios"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dentsu Barcelona gana la cuenta de CaixaBank<\/title>\n<meta name=\"description\" content=\"Dentsu Barcelona gana la cuenta publicitaria de CaixaBank, gestionada durante 36 a\u00f1os por Havas Media.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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