{"id":163706,"date":"2022-11-23T09:00:54","date_gmt":"2022-11-23T08:00:54","guid":{"rendered":"https:\/\/ipmark.com\/?p=163706"},"modified":"2022-11-22T11:04:38","modified_gmt":"2022-11-22T10:04:38","slug":"imagina-energia-nos-invita-a-dejar-de-pensar-en-su-ultima-campana","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=163706","title":{"rendered":"Imagina Energ\u00eda nos invita a \u201cdejar de pensar\u201d en su \u00faltima campa\u00f1a"},"content":{"rendered":"<p><strong>Thinketers e Imagina Energ\u00eda han lanzado una nueva campa\u00f1a <span style=\"font-weight: 400;\"><strong>\u2018Dejar de pensar\u2019<\/strong> <\/span>que busca derribar barreras. La empresa energ\u00e9tica 100% solar quiere establecerse en un sector saturado y contexto complicado, adem\u00e1s de acabar con la imagen estereotipada que la sociedad tiene sobre las energ\u00e9ticas como compa\u00f1\u00edas poco transparentes, facturas poco claras y procesos engorrosos.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">En esta nueva campa\u00f1a, la agencia y la marca buscan derribar las barreras construidas a base de <strong>prejuicios<\/strong>. \u201cPensar que todos pagamos lo mismo por la luz o que subir el precio de una promo es lo normal, es una percepci\u00f3n muy alejada de lo que Imagina Energ\u00eda puede ofrecer a sus clientes\u201d, comenta Miguel Molina, director creativo de Thinketers. Y a\u00f1ade que \u00ab<strong>creamos tres spots con tres protagonistas diferentes<\/strong>: un astronauta, un personaje de \u00e9poca y un electricista, que nos invitan a dejar de pensar en los t\u00f3picos de la t\u00edpica energ\u00e9tica y pensar en Imagina Energ\u00eda, una energ\u00e9tica moderna y adaptada al presente\u201d.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La campa\u00f1a, que gira alrededor de tres piezas audiovisuales y adaptaciones para los diferentes canales, se difunde a trav\u00e9s de una <strong>estrategia transmedia<\/strong> que est\u00e1 logrando gran impacto en el p\u00fablico al que se dirige la energ\u00e9tica. Andrea Fern\u00e1ndez, directora de marketing de Imagina Energ\u00eda, destaca que \u00ab<strong>la innovadora propuesta basada en precio sin subidas<\/strong>, experiencia personalizada y apoyo a la energ\u00eda solar, deja huella en el consumidor espa\u00f1ol\u00bb.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Imagina Energ\u00eda ha sido<strong> la energ\u00e9tica independiente con mayor ratio de crecimiento en el sector residencial en 2022,<\/strong>\u00a0 como recoge <\/span>la Comisi\u00f3n Nacional de los Mercados y la Competencia (CNMC), en sus datos del primer trimestre de 2022. <span style=\"font-weight: 400;\">\u00a0Su llegada al hogar el pasado octubre de 2021 \u00abtuvo muy buena acogida, cosechando un crecimiento que se ha consolidado durante este a\u00f1o\u00bb, recuerda Andrea Fern\u00e1ndez.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cUn a\u00f1o despu\u00e9s del lanzamiento de Imagina Energ\u00eda al mercado residencial, reforzamos una vez m\u00e1s el porqu\u00e9 hablamos de una compa\u00f1\u00eda diferente. Y es que definitivamente \u2018No todas las energ\u00e9ticas son iguales\u2019. Ponemos en evidencia a nivel estrat\u00e9gico y racional cu\u00e1les son esos atributos de la marca que invitan al usuario a \u2018Dejar de pensar\u2019 en la forma que vienen trabajando las empresas de toda la vida, para que <strong>conecten con una mucho m\u00e1s actual, 100% sostenible, transparente, que s\u00ed le entiende y habla su propio idioma<\/strong>\u201d, comenta Stephanie Molina, directora de estrategia de Thinketers.<\/span><\/p>\n<h3><strong>Pieza personaje de \u00e9poca\u00a0\u00a0<\/strong><\/h3>\n<p><iframe loading=\"lazy\" title=\"Imagina Energ\u00eda: Personaje de \u00e9poca\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/-kV8a-cV2x8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<h3><strong>Pieza electricista<\/strong><\/h3>\n<p><iframe loading=\"lazy\" title=\"Imagina Energ\u00eda: Dependiente de bombillas\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/7atddWFEK-A?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<h3><strong>Pieza astronauta<\/strong><\/h3>\n<p><iframe loading=\"lazy\" title=\"Imagina Energ\u00eda: Astronauta\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/XDNyfaYz3h4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Thinketers ha conceptualizado y producido la campa\u00f1a con el objetivo de diferenciar a Imagina Energ\u00eda de \u201clas t\u00edpicas energ\u00e9ticas\u201d.<\/p>\n","protected":false},"author":30,"featured_media":163710,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[2114],"class_list":["post-163706","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-creatividad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Imagina Energ\u00eda nos invita a \u201cdejar de pensar\u201d en su \u00faltima campa\u00f1a<\/title>\n<meta name=\"description\" content=\"Thinketers ha conceptualizado y producido la campa\u00f1a con el objetivo de diferenciar a Imagina Energ\u00eda de \u201clas t\u00edpicas energ\u00e9ticas\u201d.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=163706\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Imagina Energ\u00eda nos invita a \u201cdejar de pensar\u201d en su \u00faltima campa\u00f1a\" \/>\n<meta property=\"og:description\" content=\"Thinketers ha conceptualizado y producido la campa\u00f1a con el objetivo de diferenciar a Imagina Energ\u00eda de \u201clas t\u00edpicas energ\u00e9ticas\u201d.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=163706\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-23T08:00:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/Imagina-dejar-de-pensar-Nota-prensa-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"270\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Roc\u00edo Calder\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Roc\u00edo Calder\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=163706#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=163706\"},\"author\":{\"name\":\"Roc\u00edo Calder\u00f3n\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/0cd80129b6d6c318e9e1c6188e323a60\"},\"headline\":\"Imagina Energ\u00eda nos invita a \u201cdejar de pensar\u201d en su \u00faltima campa\u00f1a\",\"datePublished\":\"2022-11-23T08:00:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=163706\"},\"wordCount\":465,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=163706#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Imagina-dejar-de-pensar-Nota-prensa-2.jpg\",\"keywords\":[\"creatividad\"],\"articleSection\":[\"Publicidad\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=163706\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=163706\",\"name\":\"Imagina Energ\u00eda nos invita a \u201cdejar de pensar\u201d en su \u00faltima campa\u00f1a\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=163706#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=163706#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Imagina-dejar-de-pensar-Nota-prensa-2.jpg\",\"datePublished\":\"2022-11-23T08:00:54+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/0cd80129b6d6c318e9e1c6188e323a60\"},\"description\":\"Thinketers ha conceptualizado y producido la campa\u00f1a con el objetivo de diferenciar a Imagina Energ\u00eda de \u201clas t\u00edpicas energ\u00e9ticas\u201d.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=163706#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=163706\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=163706#primaryimage\",\"url\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Imagina-dejar-de-pensar-Nota-prensa-2.jpg\",\"contentUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Imagina-dejar-de-pensar-Nota-prensa-2.jpg\",\"width\":640,\"height\":270},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=163706#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Imagina Energ\u00eda nos invita a \u201cdejar de pensar\u201d en su \u00faltima campa\u00f1a\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/0cd80129b6d6c318e9e1c6188e323a60\",\"name\":\"Roc\u00edo Calder\u00f3n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g\",\"caption\":\"Roc\u00edo Calder\u00f3n\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=30\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Imagina Energ\u00eda nos invita a \u201cdejar de pensar\u201d en su \u00faltima campa\u00f1a","description":"Thinketers ha conceptualizado y producido la campa\u00f1a con el objetivo de diferenciar a Imagina Energ\u00eda de \u201clas t\u00edpicas energ\u00e9ticas\u201d.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=163706","og_locale":"es_ES","og_type":"article","og_title":"Imagina Energ\u00eda nos invita a \u201cdejar de pensar\u201d en su \u00faltima campa\u00f1a","og_description":"Thinketers ha conceptualizado y producido la campa\u00f1a con el objetivo de diferenciar a Imagina Energ\u00eda de \u201clas t\u00edpicas energ\u00e9ticas\u201d.","og_url":"https:\/\/ipmark.com\/?p=163706","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2022-11-23T08:00:54+00:00","og_image":[{"width":640,"height":270,"url":"https:\/\/ipmark.com\/wp-content\/uploads\/Imagina-dejar-de-pensar-Nota-prensa-2.jpg","type":"image\/jpeg"}],"author":"Roc\u00edo Calder\u00f3n","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Roc\u00edo Calder\u00f3n","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=163706#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=163706"},"author":{"name":"Roc\u00edo Calder\u00f3n","@id":"https:\/\/ipmark.com\/#\/schema\/person\/0cd80129b6d6c318e9e1c6188e323a60"},"headline":"Imagina Energ\u00eda nos invita a \u201cdejar de pensar\u201d en su \u00faltima campa\u00f1a","datePublished":"2022-11-23T08:00:54+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=163706"},"wordCount":465,"image":{"@id":"https:\/\/ipmark.com\/?p=163706#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/Imagina-dejar-de-pensar-Nota-prensa-2.jpg","keywords":["creatividad"],"articleSection":["Publicidad"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=163706","url":"https:\/\/ipmark.com\/?p=163706","name":"Imagina Energ\u00eda nos invita a \u201cdejar de pensar\u201d en su \u00faltima campa\u00f1a","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=163706#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=163706#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/Imagina-dejar-de-pensar-Nota-prensa-2.jpg","datePublished":"2022-11-23T08:00:54+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/0cd80129b6d6c318e9e1c6188e323a60"},"description":"Thinketers ha conceptualizado y producido la campa\u00f1a con el objetivo de diferenciar a Imagina Energ\u00eda de \u201clas t\u00edpicas energ\u00e9ticas\u201d.","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=163706#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=163706"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=163706#primaryimage","url":"https:\/\/ipmark.com\/wp-content\/uploads\/Imagina-dejar-de-pensar-Nota-prensa-2.jpg","contentUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/Imagina-dejar-de-pensar-Nota-prensa-2.jpg","width":640,"height":270},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=163706#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"Imagina Energ\u00eda nos invita a \u201cdejar de pensar\u201d en su \u00faltima campa\u00f1a"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/0cd80129b6d6c318e9e1c6188e323a60","name":"Roc\u00edo Calder\u00f3n","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g","caption":"Roc\u00edo Calder\u00f3n"},"url":"https:\/\/ipmark.com\/?author=30"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/163706","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=163706"}],"version-history":[{"count":3,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/163706\/revisions"}],"predecessor-version":[{"id":163713,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/163706\/revisions\/163713"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/media\/163710"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=163706"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=163706"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=163706"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}