{"id":163703,"date":"2022-11-22T13:29:22","date_gmt":"2022-11-22T12:29:22","guid":{"rendered":"https:\/\/ipmark.com\/?p=163703"},"modified":"2022-11-22T13:29:22","modified_gmt":"2022-11-22T12:29:22","slug":"seedtag-nombra-a-kenneth-lopez-global-head-of-performance","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=163703","title":{"rendered":"Seedtag nombra a Kenneth L\u00f3pez global head of performance"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">La empresa l\u00edder en publicidad contextual ha incorporado a Kenneth L\u00f3pez Trillero a su equipo para <strong>impulsar el \u00e9xito en la ejecuci\u00f3n de campa\u00f1as de contextual performance<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>L\u00f3pez liderar\u00e1 la salida al mercado de la nueva soluci\u00f3n de performance de Seedtag<\/strong>. Ayudar\u00e1 as\u00ed a las marcas a conseguir buenos resultados en las campa\u00f1as contextuales sin usar cookies.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Con<strong> m\u00e1s de 15 a\u00f1os de experiencia en la industria publicitaria<\/strong>, L\u00f3pez ha desempe\u00f1ado funciones de liderazgo en ventas tanto en Europa como en todo el mundo. Antes de su nuevo cargo en Seedtag lanzaba <strong>Zemanta<\/strong> (DSP de Outbrain) \u2013uno de los primeros DSP de publicidad nativa del sector\u2013.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Anteriormente ha sido <strong>vicepresidente de ventas en Adsmurai<\/strong> (Facebook), desarrollando y ejecutando la estrategia de Europa. Adem\u00e1s de trabajar en otras empresas l\u00edderes del sector como <strong>Twitter<\/strong>, <strong>Yahoo<\/strong>, <strong>Dentsu<\/strong> y <strong>Havas<\/strong>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cLlevo muchos a\u00f1os Seedtag y estoy muy orgulloso de unirme al equipo en un momento de m\u00e1ximo crecimiento de la empresa a todos los niveles. As\u00ed como de liderar el lanzamiento global de la nueva soluci\u00f3n de contextual performance. Estamos creando un equipo global excepcional que, sin duda, nos ayudar\u00e1 a llevar a Seedtag al siguiente nivel\u201d, <strong>apuntaba Kenneth L\u00f3pez<\/strong>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Con esta incorporaci\u00f3n,<strong> Seedtag continua formando un equipo global de performance con presencia en cada mercado<\/strong>. Este equipo ser\u00e1 el encargado de liderar las campa\u00f1as de contextual performance <strong>local<\/strong>, garantizando que Seedtag est\u00e9 perfectamente posicionado para ofrecer a las marcas y agencias KPIs mejorados en todos los niveles.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La incorporaci\u00f3n de Kenneth L\u00f3pez Trillero a Seedtag como global head de performance forma parte de la nueva estrategia de la empresa para impulsar las campa\u00f1as de publicidad contextual.<\/p>\n","protected":false},"author":9979,"featured_media":163705,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[76,2341],"class_list":["post-163703","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-marketing-digital","tag-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the 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