{"id":163601,"date":"2022-11-22T13:35:18","date_gmt":"2022-11-22T12:35:18","guid":{"rendered":"https:\/\/ipmark.com\/?p=163601"},"modified":"2022-11-22T13:35:48","modified_gmt":"2022-11-22T12:35:48","slug":"el-63-de-los-hogares-espanoles-cuenta-con-una-smart-tv","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=163601","title":{"rendered":"El  63% de los hogares espa\u00f1oles cuenta con una Smart TV"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Con motivo de la celebraci\u00f3n del D\u00eda Mundial de la Televisi\u00f3n, Kantar ha recogido que el 63% de los hogares espa\u00f1oles cuentan con una Smart TV.<strong style=\"font-weight: 400;\"> La televisi\u00f3n est\u00e1 cada vez menos anclada a la antena y m\u00e1s conectada al\u00a0<\/strong><b>Wifi<\/b>, siendo el epicentro del entretenimiento en el hogar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La Smart TV como protagonista de este d\u00eda, se ha asentado en las vidas de los consumidores como <strong>un elemento de antes pero con m\u00e1s capacidades tecnol\u00f3gicas<\/strong> \u2013tanto en contenido como en publicidad\u2013.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>La televisi\u00f3n es la pantalla preferida por un 59% de los espa\u00f1oles para seguir contenidos en <em>streaming<\/em>.<\/strong> Casi la mitad de los televisores -en hogares espa\u00f1oles- supera las 45 pulgadas, el tama\u00f1o supone un elemento clave para la experiencia de los consumidores.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>El consumo lineal<\/strong> de la televisi\u00f3n ha confluido con las plataformas de <em>streaming<\/em> consiguiendo un ecosistema variado que facilita en consumo audiovisual.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En cuanto a la publicidad, la Smart TV facilita nuevas formas de publicidad en la televisi\u00f3n.<strong> Permite una publicidad m\u00e1s segmentada<\/strong> y cada vez m\u00e1s personaliza gracias a publicidad <em>addressable<\/em>.<\/span><\/p>\n<p><strong>El <i>product placement<\/i><\/strong><span style=\"font-weight: 400;\"><strong> din\u00e1mico<\/strong> tambi\u00e9n se impone como una de las posibilidades para la publicidad en televisiones inteligente. Este formato permite <strong>llegar a las audiencias m\u00e1s dif\u00edciles<\/strong> a trav\u00e9s de las f\u00f3rmulas tradicionales. Un ejemplo es<strong> Prime Video de Amazon<\/strong>, que va integrando productos en sus contenidos, en el 75% de los programas de cadenas en Estados Unidos ya utilizan este formato.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cEl m\u00f3vil es un dispositivo dominante en muchas actividades, pero cuando se trata de ver contenido audiovisual, todo depende de la mejor pantalla disponible. Y la TV es la que mejor confluyen las actuales tendencias de visionado de contenido, convirti\u00e9ndose en el eje del entretenimiento en casa\u201d, como se\u00f1ala <strong>Gustavo N\u00fa\u00f1ez, director general de Kantar Media en Espa\u00f1a<\/strong>.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La televisi\u00f3n inteligente se impone en los hogares espa\u00f1oles siendo la preferida para las nuevas formas de consumo audiovisual. Adem\u00e1s, casi la mitad de televisores supera las 45 pulgadas.<\/p>\n","protected":false},"author":9979,"featured_media":163604,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5901],"tags":[76,194],"class_list":["post-163601","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tendencias","tag-marketing-digital","tag-television"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El 63% de los hogares espa\u00f1oles cuenta con una Smart TV<\/title>\n<meta name=\"description\" content=\"La televisi\u00f3n inteligente se impone en los hogares espa\u00f1oles siendo la preferida para las nuevas formas de consumo audiovisual...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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