{"id":163591,"date":"2022-11-21T12:10:00","date_gmt":"2022-11-21T11:10:00","guid":{"rendered":"https:\/\/ipmark.com\/?p=163591"},"modified":"2022-11-21T12:10:00","modified_gmt":"2022-11-21T11:10:00","slug":"movistar-news-el-informativo-de-black-friday-de-mimovistar","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=163591","title":{"rendered":"Movistar News, el informativo de Black Friday de miMovistar con \u00c1ngel Mart\u00edn"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Para la campa\u00f1a de Black Friday de este 2022<strong>, Wunderman Thompson y Movistar han desarrollado su nueva campa\u00f1a bajo el concepto \u201cEsto no es Black Friday\u201d<\/strong>. La idea de<em> branded content<\/em> se adapta al ic\u00f3nico formato de \u00c1ngel Mart\u00edn \u2013quien lo protagoniza\u2013 para presentar las novedades de miMovistar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Desde el d\u00eda 13 de noviembre hasta el final de la campa\u00f1a estar\u00e1n <strong>emitiendo un <\/strong><\/span><strong><i>spot <\/i><\/strong><span style=\"font-weight: 400;\"><strong>diario diferente al anterior<\/strong>. De esta forma, se han propuesto generar m\u00e1s oportunidades de desgranar la amplia oferta de miMovistar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La producci\u00f3n est\u00e1 compuesta<strong> por 16 spots diferentes que dar\u00e1n a conocer varios temas de actualidad<\/strong>, conformando as\u00ed los 16 d\u00edas que dura la campa\u00f1a.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>\u00c1ngel Mart\u00edn<\/strong> ha sido el elegido para crear el formato de la campa\u00f1a. En cada pieza estar\u00e1<strong> contando las noticias del d\u00eda mencionando siempre el cat\u00e1logo de dispositivos a 0 euros <\/strong>que se encontrar\u00e1n en Movistar durante la temporada de promociones.<\/span><\/p>\n<p>Como\u00a0<strong>Lolo Ortega, director creativo de Wunderman Thompson<\/strong>\u00a0declara \u201c\u00c1ngel representa la inteligencia que siempre intentamos imprimir a la comunicaci\u00f3n de Movistar. Adem\u00e1s, su formato nos permit\u00eda contar muchas cosas y cada d\u00eda de manera diferente. era un desaf\u00edo, pero tener a \u00c1ngel nos lo pon\u00eda muy f\u00e1cil\u201d.<\/p>\n<p><span style=\"font-weight: 400;\">La campa\u00f1a estar\u00e1<strong> activa en televisi\u00f3n e internet<\/strong>. Y estar\u00e1 complementada con <strong>piezas digitales, activaci\u00f3n en punto de venta, prensa, cu\u00f1as y redes sociales<\/strong>. Adem\u00e1s contar\u00e1 con una serie de ediciones especiales para la Copa Mundial FIFA Catar 2022, el Cyber Monday y la Navidad.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Su <strong>campa\u00f1a de exterior<\/strong> plantea preguntas inteligentes donde la soluci\u00f3n estar\u00e1 en el QR gigante de sus mupis. Tambi\u00e9n incluye una<strong> lona gigante en Gran V\u00eda<\/strong>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La <strong>producci\u00f3n ha estado a cargo de Glassy Films<\/strong> y ha sido dirigida por Bernat Lliteras. Y la agencia elegida para la<strong> estrategia de medios ha sido Havas Media<\/strong>, que tendr\u00e1 el objetivo de alcanzar el target de la marca a trav\u00e9s de los puntos de conexi\u00f3n m\u00e1s relevantes.\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Movistar - Black Friday &quot;Movistar News&quot;\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/vH24AJoHeic?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00c1ngel Mart\u00edn protagoniza la nueva campa\u00f1a de Movistar con un spot diferente a diario que presenta las novedades de miMovistar. De la mano de Wunderman Thompson, Havas Media y Glassy Films.<\/p>\n","protected":false},"author":9979,"featured_media":163595,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[6063,2114],"class_list":["post-163591","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-campana","tag-creatividad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Movistar News, el informativo de Black Friday de miMovistar con \u00c1ngel Mart\u00edn<\/title>\n<meta name=\"description\" content=\"\u00c1ngel Mart\u00edn protagoniza la nueva campa\u00f1a de Movistar con un spot diferente diario presentando novedades. 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