{"id":163526,"date":"2022-11-18T14:11:03","date_gmt":"2022-11-18T13:11:03","guid":{"rendered":"https:\/\/ipmark.com\/?p=163526"},"modified":"2022-11-18T14:11:03","modified_gmt":"2022-11-18T13:11:03","slug":"la-campana-hay-tema-de-durex-gana-el-greatest-tiktok-award","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=163526","title":{"rendered":"&#8216;Hay tema&#8217;, de Durex, gana el Greatest TikTok Award"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><strong>TikTok ha anunciado los ganadores de la primera edici\u00f3n de los TikTok Awards<\/strong>, el primer reconocimiento en Europa que galardona a las agencias y marcas por proponer campa\u00f1as creativas en la plataforma y con grandes impactos empresariales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Los premios que ir\u00f3nicamente c<strong>elebran el GOAT (Greatest Of All Time)<\/strong>. La traducci\u00f3n es \u201ccabra\u201d, que es el protagonista de la campa\u00f1a; un animal infravalorado a pesar de su inteligencia y curiosidad, lo que representa la creatividad necesaria para ganar en TikTok. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">El jurado estaba compuesto por quince miembros representantes del sector que han premiado <strong>la campa\u00f1a \u201cHay tema\u201d de Durex con el \u201cGreatest TikTok\u201d<\/strong>. Adem\u00e1s de recibir la oportunamente de competir en el Gran Premio Europeo. Camina Conmigo ha desarrolado la campa\u00f1a y Arena Media la ha activado. <\/span><span style=\"font-weight: 400;\">Ha recibido este reconocimiento porque expresa los valores de comunidad, entretenimiento y educaci\u00f3n que inspiran la plataforma.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El premio <strong>\u201cGreatest Creative\u201d ha ido para KFC y su campa\u00f1a \u201cChancleyazo\u201d<\/strong>. Dise\u00f1ada por la agencia PS21 y activada por la agencia On Top Media. Esta campa\u00f1a ha destacado por su enfoque innovador de concepto, utilizando el lenguaje de humor y el \u201cGreen Screen\u201d.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El premio<strong> \u201cGreatest Performance\u201d ha ido para la campa\u00f1a \u201cLock\u201d de Samsung<\/strong>, que ha sido ideada y puesta en marcha por Be a Lion. La campa\u00f1a ha conseguido aumentar el engagement en un 221%.<\/span><\/p>\n<p>\u201cHemos recibido un importante volumen de candidaturas de empresas y agencias de todos los tama\u00f1os y sectores, lo que confirma el hecho de que TikTok se ha convertido en algo esencial en el mix de medios de las campa\u00f1as de marketing y publicidad. Autenticidad, creatividad y alegr\u00eda han sido los elementos que han marcado la diferencia en las campa\u00f1as ganadoras seleccionadas por el jurado. Proyectos muy diferentes, pero todos unidos por el deseo de las marcas de centrarse en el contenido y mostrar su personalidad para estimular la respuesta de la comunidad y conseguir resultados en sus objetivos de negocio\u00bb, se\u00f1alaba <b>Adriano Accardo, director general de TikTok Global Business Solutions\u00a0 del sur de Europa.<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La plataforma ha celebrado la primera edici\u00f3n de los TikTok Awards; donde Durex, KFC y Samsung se han llevado los galardones.<\/p>\n","protected":false},"author":9979,"featured_media":163536,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5901],"tags":[2398,4003],"class_list":["post-163526","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tendencias","tag-eventos","tag-tiktok"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&#039;Hay tema&#039;, de Durex, gana el Greatest TikTok Award -<\/title>\n<meta name=\"description\" content=\"La plataforma ha celebrado la primera edici\u00f3n de los TikTok Awards; 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