{"id":163456,"date":"2022-11-21T16:11:41","date_gmt":"2022-11-21T15:11:41","guid":{"rendered":"https:\/\/ipmark.com\/?p=163456"},"modified":"2022-11-21T16:21:30","modified_gmt":"2022-11-21T15:21:30","slug":"el-exito-de-la-campana-de-hills-pet-nutrition-por-benito-y-wavemaker","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=163456","title":{"rendered":"Beintoo y Wavemaker, campa\u00f1a para Hill&#8217;s Pet Nutrition"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">La empresa de <em>data driven<\/em> <strong>ha anunciado el \u00e9xito de su campa\u00f1a para Hill\u2019s Pet Nutrition.<\/strong> Junto con Wavemaker han apoyado a la marca de alimentos para mascotas en la activaci\u00f3n de una campa\u00f1a de prueba gratuita de la gama de productos Science Plan para cachorros y gatitos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El objetivo de la campa\u00f1a es resaltar los beneficios nutricionales de la gama. E incentivar a los usuarios a comprar y probar este alimento para sus mascotas. Se seleccionaron una serie de audiencias e identificaron a los Pet Owners. Gracias a los datos de <em>location intelligence<\/em> lograron crear un perfil m\u00e1s preciso.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cUno de los grandes retos para las marcas en la actualidad contin\u00faa siendo impactar al consumidor con contenido de inter\u00e9s para \u00e9l; y para optimizar las campa\u00f1as de publicidad es fundamental el uso de la tecnolog\u00eda y estrategias innovadoras para conseguir esto.\u201d<\/span><span style=\"font-weight: 400;\"> Afirma <\/span><strong>Ines Mancuso<\/strong><span style=\"font-weight: 400;\"><strong>, <em>sales manager<\/em> de Beintoo Espa\u00f1a<\/strong>, <\/span><span style=\"font-weight: 400;\">\u201cEstamos muy satisfechos de haber logrado estos datos en esta estrategia de Hill\u2019s, en colaboraci\u00f3n con Wavemaker, donde hemos conseguido afinar, con nuestro granito tecnol\u00f3gico, el direccionamiento de tr\u00e1fico a la web. Hemos conseguido un resultado que ha superado con creces el objetivo inicial planteado\u201d. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Por el lado de la creatividad, el <strong>formato Beintoo Carousel<\/strong> ha sido muy eficaz para llegar a dos de los <em>targets<\/em> propuestos \u2013due\u00f1os de perros y gatos\u2013.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Obtuvieron m\u00e1s de un mill\u00f3n de impresiones lanzadas, un CTR medio de 1,62%, un <em>engagement<\/em>\u00a0 de 7,55% y una interacci\u00f3n con el formato <em>Swipe<\/em> de m\u00e1s de 87.000 interacciones. Sus resultados demuestran que las estrategias basadas en el an\u00e1lisis de audiencias, datos y tecnolog\u00eda son un \u00e9xito para la marca.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ambas empresas han colaborado en una campa\u00f1a de tr\u00e1fico de datos para incentivar la prueba de producto de la marca de alimentaci\u00f3n premium para mascotas.<\/p>\n","protected":false},"author":9979,"featured_media":163457,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[6063,2773],"class_list":["post-163456","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-campana","tag-data"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Beintoo y Wavemaker, campa\u00f1a para Hill&#039;s Pet 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