{"id":163401,"date":"2022-11-17T14:15:55","date_gmt":"2022-11-17T13:15:55","guid":{"rendered":"https:\/\/ipmark.com\/?p=163401"},"modified":"2022-11-17T15:25:42","modified_gmt":"2022-11-17T14:25:42","slug":"zara-marca-moda-con-peor-experiencia-compra-online","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=163401","title":{"rendered":"Zara, la marca de moda con la peor experiencia de compra online"},"content":{"rendered":"<p><strong>Zara se posiciona como la firma de moda con la peor puntuaci\u00f3n en la experiencia de compra online para los consumidores brit\u00e1nicos, quienes valoran la experiencia de compra vivida en ASOS, New Look y H&amp;M.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan el an\u00e1lisis realizado por la startup Chattermill a partir de las rese\u00f1as recogidas en TrustPilot procedentes de 152.000 consumidores en Reino Unido, de los cinco retailers de moda analizados &#8211; ASOS, H&amp;M, New Look, Next y Zara-, Zara es la firma de moda que re\u00fane las peores valoraciones.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Los puntos d\u00e9biles del buque insignia de Inditex se encuentran, seg\u00fan lo recopilado por la startup, en la propia gesti\u00f3n de las devoluciones y los reembolsos. <strong>La mayor\u00eda de las rese\u00f1as analizadas exponen que Zara cuenta con el peor tallaje de los cinco retailers.<\/strong> Las prendas m\u00e1s problem\u00e1ticas a este respecto son <strong>los pantalones, los vestidos y los vaqueros.<\/strong> Y son precisamente estos tres los productos m\u00e1s devueltos.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Exponen como muestra el comentario de una usuaria: \u201c<\/span><i><span style=\"font-weight: 400;\">Los pantalones son demasiado peque\u00f1os. En realidad, llevo un 38 de pantal\u00f3n, pero en Zara tengo que llevar la 42. Y desafortunadamente, no es solo el caso de los pantalones. Incluso con tops ajustados, tengo que llevar al menos una talla m\u00e1s grande. No es el caso con otras tiendas. Siempre he intentado encontrar ropa elegante en Zara, pero desafortunadamente, siempre acabo decepcionada\u201d.\u00a0<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Respecto a los retailers que ofrecen la mejor experiencia, los comentarios apuntan a ASOS y New Look.<\/strong> Los usuarios reconocen, asimismo, los esfuerzos que han realizado ambas compa\u00f1\u00edas junto a H&amp;M y Next, ya que han visto en ellos mejoras en la experiencia de compra online que ofrecen.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cEstos datos muestran c\u00f3mo los problemas de experiencia de usuario pueden impactar directamente en la tasa de retenci\u00f3n de clientes\u201d, comenta <strong>Dmitry Isupov<\/strong>, cofundador y <em>chief strategy &amp; insights officer<\/em> de <strong>Chattermill.<\/strong>\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cUna experiencia de cliente en Retail est\u00e1 llena de matices y variables, pero la voz de un consumidor est\u00e1 ah\u00ed, y las marcas deben empezar unificar, escuchar y analizar su data para asegurarse de que pueden competir a medida que la competencia sigue creciendo\u201d, concluye.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Los puntos d\u00e9biles del buque insignia de Inditex se encuentran en la propia gesti\u00f3n de las devoluciones y los reembolsos.<\/p>\n","protected":false},"author":29,"featured_media":163405,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[2154,598],"class_list":["post-163401","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-ecommerce","tag-experiencia-de-cliente"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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