{"id":163391,"date":"2022-11-17T14:37:12","date_gmt":"2022-11-17T13:37:12","guid":{"rendered":"https:\/\/ipmark.com\/?p=163391"},"modified":"2022-11-17T15:30:10","modified_gmt":"2022-11-17T14:30:10","slug":"llyc-venturing-invierte-en-digital-audience","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=163391","title":{"rendered":"LLYC Venturing invierte en la soluci\u00f3n first-party data de Digital Audience"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">LLYC Venturing ha realizado su <strong>segunda inversi\u00f3n en Digital Audience por un importe de 100.000 euros<\/strong>. La firma ha creado una plataforma para grandes empresas que quieran gestionar sus campa\u00f1as de publicidad sin tener que depender de los datos procedente de las cookies. Su soluci\u00f3n <em>first party data<\/em> permite a los anunciantes ampliar el conocimiento de sus propias audiencias y activarlas de forma m\u00e1s eficaz.<\/span><\/p>\n<p>\u201cDigital Audience cumple con nuestra propuesta de valor de LLYC Venturing de apoyar la tecnolog\u00eda disruptiva apoy\u00e1ndolos a nivel comercial y estrat\u00e9gico\u201d, apunta <strong>Marta Guisasola, socia y CEO de LLYC Venturing.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">\u201cDigital Audience encaja a la perfecci\u00f3n en la orientaci\u00f3n de LLYC Venturing para mejorar la posici\u00f3n competitiva de la firma. Hacia el desarrollo de un ecosistema de soluciones <em>data centric<\/em> para resolver los retos complejos de nuestros clientes. Reforzamos as\u00ed nuestra apuesta por la innovaci\u00f3n y tecnolog\u00edas desplegadas en un entorno de privacidad y <em>first party data<\/em> para garantizar la eficacia del marketing en entornos seguros\u201d, apunta <strong>Jes\u00fas Moradillo, director general de Deep Digital Business en LLYC Europa<\/strong>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">LLYC Venturing contempla <strong>destinar hasta un m\u00e1ximo de cinco millones de euros en 20 proyectos durante los pr\u00f3ximos cuatro a\u00f1os<\/strong>, entre 50.0000 y 500.000 euros en cada uno.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>LLYC Venturing ha adjudicado su segunda inversi\u00f3n a Digital Audience, especializada en una soluci\u00f3n first-party data para anunciantes. <\/p>\n","protected":false},"author":9979,"featured_media":163392,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[76,50],"class_list":["post-163391","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-marketing-digital","tag-tecnologia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>LLYC Venturing invierte en el first-party data de Digital Audience<\/title>\n<meta name=\"description\" content=\"LLYC Venturing ha adjudicado su segunda inversi\u00f3n a Digital Audience, especializada en una soluci\u00f3n first-party data para anunciantes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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