{"id":163359,"date":"2022-11-17T12:26:01","date_gmt":"2022-11-17T11:26:01","guid":{"rendered":"https:\/\/ipmark.com\/?p=163359"},"modified":"2022-11-17T15:28:59","modified_gmt":"2022-11-17T14:28:59","slug":"atrevia-lanza-division-de-marketing-influencers","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=163359","title":{"rendered":"Atrevia lanza una nueva divisi\u00f3n especializada en marketing de influencers"},"content":{"rendered":"<p><strong>Ante la mayor demanda en el sector de organizar acciones de marketing con influencers, Atrevia ha anunciado la creaci\u00f3n de una nueva divisi\u00f3n especializada en marketing de influencia, apostando por la transversalidad como sello de identidad de su din\u00e1mica de trabajo.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Defienden que con esta metodolog\u00eda ser\u00e1 posible responder a las nuevas necesidades del sector y el entorno, y supondr\u00e1 adem\u00e1s una de las grandes claves para afrontar los desaf\u00edos del actual contexto en continua transformaci\u00f3n.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Este nuevo departamento, que<strong> estar\u00e1 liderado por Lidia Casanova como directora de estrategia y Juan Manuel Rivero como director desde la oficina de Atrevia Barcelona<\/strong>, ha creado una nueva operativa definida como C\u00edrculo de influencia e integra la estrategia en las din\u00e1micas de trabajo en sectores como salud, finanzas, alimentaci\u00f3n y belleza.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Esta semana la compa\u00f1\u00eda ha puesto en marcha el primero de los eventos que tendr\u00e1 lugar dentro de un ciclo propio promovido por el \u00e1rea, que compartir\u00e1 nombre con la operativa definida. \u2018El C\u00edrculo de la Influencia\u2019 <strong>acoger\u00e1 sesiones espec\u00edficas orientadas a los diferentes sectores con invitados que abordar\u00e1n aspectos de inter\u00e9s como los nuevos marcos regulatorios o los retos actuales<\/strong> que se otean desde esta l\u00ednea estrat\u00e9gica.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La primera sesi\u00f3n, titulada \u201cInfluencia y creadores de contenido: comunicando salud en nuevos\u00a0 formatos\u201d, ha tenido lugar este mi\u00e9rcoles 16 de noviembre en las oficinas de Atrevia Barcelona\u00a0 y ha contado con la participaci\u00f3n de<strong> Miriam Gifre\u202f Sala<\/strong>,<em> corporate communication<\/em>, digital y social media en <strong>Sanofi<\/strong>, e<strong> Isabel L\u00f3pez Guerrero<\/strong>, responsable de comunicaci\u00f3n digital, social media y <em>consumer health<\/em> de <strong>Bayer<\/strong> como ponentes.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El nuevo departamento trabajar\u00e1 con una nueva operativa, llamada C\u00edrculo de influencia, que integra la estrategia en todas las din\u00e1micas de trabajo. <\/p>\n","protected":false},"author":29,"featured_media":163361,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[383,76],"class_list":["post-163359","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-influencers","tag-marketing-digital"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Atrevia lanza una nueva divisi\u00f3n especializada en marketing de influencers<\/title>\n<meta name=\"description\" content=\"Atrevia ha anunciado la creaci\u00f3n de una nueva divisi\u00f3n especializada en marketing de influencia, apostando por la transversalidad.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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