{"id":163316,"date":"2022-11-17T10:40:51","date_gmt":"2022-11-17T09:40:51","guid":{"rendered":"https:\/\/ipmark.com\/?p=163316"},"modified":"2022-11-17T15:24:23","modified_gmt":"2022-11-17T14:24:23","slug":"nike-lanza-swoosh","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=163316","title":{"rendered":"Nike lanza .Swoosh, plataforma blockchain para vender art\u00edculos virtuales"},"content":{"rendered":"<p><strong>Nike ha anunciado el lanzamiento de .Swoosh, una nueva plataforma basada en tecnolog\u00eda blockchain que permitir\u00e1 a los usuarios co-crear productos virtuales de la firma deportiva.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Nike da un paso m\u00e1s en su estrategia de Web 3.0. con la creaci\u00f3n de una plataforma basada en tecnolog\u00eda blockchain que ser\u00e1 el hogar de sus productos virtuales, y de una comunidad diversa e igualitaria de apasionados del deporte, que habr\u00e1n creado junto a la ense\u00f1a parte de su cat\u00e1logo de referencias virtuales.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cEstamos formando el marketplace del futuro con una plataforma accesible para los curiosos de la Web 3.0\u201d, comenta <strong>Ron Faris<\/strong>, director general de <strong>Nike Virtual Studios<\/strong>. \u201cEn este nuevo espacio, la comunidad .Swoosh y Nike pueden crear, compartir y beneficiarse de forma conjunta\u201d.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Para garantizar una experiencia segura,<strong> la plataforma cuenta con su propio dominio: welcome.swoosh.nike.<\/strong> Desde all\u00ed, los miembros de Nike podr\u00e1n conocer y coleccionar creaciones virtuales, como zapatos o jerseys virtuales, que en un futuro podr\u00e1n llevar sus avatares en juegos y experiencias inmersivas.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>En 2023, Nike lanzar\u00e1 su primera colecci\u00f3n digital formada por la comunidad de la plataforma<\/strong>, y despu\u00e9s, uno de sus miembros tendr\u00e1 la oportunidad de co-crear un nuevo producto virtual con la ense\u00f1a.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Por ahora la plataforma se encuentra en fase beta y desde finales de mes comenzar\u00e1 a aceptar registros en la web, invitando en un momento a los usuarios de Estados Unidos y m\u00e1s adelante, a usuarios de varios pa\u00edses en Europa.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En 2023, Nike lanzar\u00e1 su primera colecci\u00f3n digital formada por la comunidad de la plataforma, y despu\u00e9s, uno de sus miembros tendr\u00e1 la oportunidad de co-crear un nuevo producto virtual con la ense\u00f1a. <\/p>\n","protected":false},"author":29,"featured_media":163317,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[],"class_list":["post-163316","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nike lanza .Swoosh, plataforma blockchain para vender art\u00edculos virtuales<\/title>\n<meta name=\"description\" content=\"Nike lanza .Swoosh, una nueva plataforma basada en tecnolog\u00eda blockchain que permitir\u00e1 a los usuarios co-crear productos virtuales\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=163316\" \/>\n<meta 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