{"id":163313,"date":"2022-11-16T19:00:58","date_gmt":"2022-11-16T18:00:58","guid":{"rendered":"https:\/\/ipmark.com\/?p=163313"},"modified":"2022-11-16T16:30:19","modified_gmt":"2022-11-16T15:30:19","slug":"ymedia-wink-se-transforma-en-iprospect","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=163313","title":{"rendered":"Ymedia Wink se transforma en iProspect"},"content":{"rendered":"

iProspect mantendr\u00e1 los mismos principios, pero contar\u00e1 con m\u00e1s capacidades, una f\u00f3rmula que le permitir\u00e1 afrontar con garant\u00edas de \u00e9xito los nuevos tiempos \u201cpara seguir estando, como siempre, un paso por delante\u201d, tal y como ha asegurado Marta Pasam\u00f3n, managing director<\/strong> de la agencia en nuestro pa\u00eds. A atributos como el inconformismo, la cercan\u00eda, el servicio al cliente y el foco en resultados<\/strong>, que definieron durante toda su historia a Ymedia Wink, suma iProspect m\u00e1s innovaci\u00f3n, data, tecnolog\u00eda y talento<\/strong> para construir su propuesta de valor diferencial.<\/p>\n

Su estrategia se sustenta en dos grandes pilares: entender los retos de negocio, no solo de comunicaci\u00f3n, desde una perspectiva hol\u00edstica y ofrecer soluciones complejas y muy personalizadas a los anunciantes<\/strong>, que integren de forma eficiente las diversas capacidades y disciplinas bajo un objetivo com\u00fan.<\/p>\n

En este modelo, iProspect propone tambi\u00e9n una redefinici\u00f3n de las estructuras cl\u00e1sicas de la industria, pasando a trabajar bajo una cultura donde la velocidad y el entorno colaborativo son claves.<\/p>\n

Seg\u00fan Jaime L\u00f3pez-Francos, presidente de Dentsu Media:<\/strong>\u00a0\u201cCon esta evoluci\u00f3n estamos a\u00fan m\u00e1s preparados para afrontar los grandes retos que tiene hoy nuestra industria. Nuestra historia de \u00e9xito y la propuesta de valor atraen al talento multidisciplinar, y nuestra funci\u00f3n es la de integrarlo y orquestarlo con un \u00fanico fin: seguir haciendo crecer los negocios de nuestros clientes\u201d .<\/p>\n

Para Marta Pasam\u00f3n,\u201ces un orgullo poder formar parte de la incomparable historia de \u00e9xito que ha sido Ymedia Wink. Estamos seguros de que con este nuevo impulso seremos nuevamente the next big thing\u201d.<\/p>\n

Esta nueva perspectiva de iProspect est\u00e1 alineada con la estrategia internacional del grupo<\/strong>, que opera en 93 pa\u00edses de Europa, Medio Oriente, \u00c1frica, Norteam\u00e9rica, Latinoam\u00e9rica, Asia y Pac\u00edfico en los que trabajan 8.000 profesionales.<\/p>\n

\u00abYmedia, m\u00e1s que medios\u00bb<\/strong><\/h3>\n

Ymedia fue fundada por Jos\u00e9 Mar\u00eda Casero y Jaime L\u00f3pez-Francos en 2006<\/a>, posicion\u00e1ndose como \u201cYmedia, m\u00e1s que medios\u201d. En 2011 naci\u00f3 Wink, fundada por Gabriel S\u00e1enz de Buruaga y Alejandro Est\u00e9vez<\/a>, convirti\u00e9ndose pronto en la principal agencia de transformaci\u00f3n digital de los negocios de nuestro pa\u00eds.<\/p>\n

Desde esa fecha, ambas compa\u00f1\u00edas unieron sus caminos como Ymedia Wink<\/strong>, que ha experimentado un crecimiento sin precedentes en la industria publicitaria espa\u00f1ola, hasta convertirse en 2021 en la segunda agencia de medios con m\u00e1s inversi\u00f3n publicitaria gestionada, seg\u00fan InfoAdex.<\/p>\n

Adem\u00e1s, contin\u00faa estando por quinto a\u00f1o consecutivo en lo alto de la clasificaci\u00f3n de agencias de medios de Espa\u00f1a, seg\u00fan el \u00faltimo informe semestral presentado por la consultora RECMA. La compa\u00f1\u00eda del grupo dentsu ha obtenido 22 puntos y mantiene la calificaci\u00f3n de \u201cdominante\u201d. Desde 2012, ha liderado este ranking ocho a\u00f1os.<\/p>\n

En 2013, Aegis Media, hoy grupo dentsu, entr\u00f3 en el accionariado de la compa\u00f1\u00eda<\/a> y la integr\u00f3 en su organizaci\u00f3n. En enero de 2021, el grupo dentsu internacional fusion\u00f3 dos de sus redes m\u00e1s importantes, Vizeum e iProspect, por lo que la compa\u00f1\u00eda espa\u00f1ola cambi\u00f3 de nombre a Ymedia Wink iProspect, marca con la que ha operado durante los dos \u00faltimos a\u00f1os.<\/p>\n","protected":false},"excerpt":{"rendered":"

El grupo dentsu ha anunciado que Ymedia Wink, la segunda agencia de medios en facturaci\u00f3n de Espa\u00f1a, pasar\u00e1 a denominarse iProspect, un cambio de nombre que supone una evoluci\u00f3n para adaptarse a los nuevos retos en la industria de la comunicaci\u00f3n.<\/p>\n","protected":false},"author":14,"featured_media":163315,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[2158],"class_list":["post-163313","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-agencias-de-medios"],"acf":[],"yoast_head":"\nYmedia Wink se transforma en iProspect - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales<\/title>\n<meta name=\"description\" content=\"Ymedia Wink, segunda agencia de medios en facturaci\u00f3n de Espa\u00f1a, pasa a denominarse iProspect\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=163313\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ymedia Wink se transforma en iProspect - 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