{"id":163189,"date":"2022-11-15T13:56:29","date_gmt":"2022-11-15T12:56:29","guid":{"rendered":"https:\/\/ipmark.com\/?p=163189"},"modified":"2022-11-15T16:36:16","modified_gmt":"2022-11-15T15:36:16","slug":"seis-de-cada-10-consumidores-prefieren-experiencia-hibrida-tienda","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=163189","title":{"rendered":"Seis de cada 10 consumidores prefieren una experiencia h\u00edbrida en tienda"},"content":{"rendered":"<p><strong>El impulso que la pandemia de coronavirus ha dado al ecommerce contin\u00faa en el presente. Un 50% de consumidores en Espa\u00f1a afirman adquirir m\u00e1s art\u00edculos por internet que en 2021, aunque todav\u00eda son m\u00e1s los compradores que prefieren la tienda f\u00edsica para comprar.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Son datos del Informe de Adyen del Retail 2022, presentado en Espacio WoW, en Madrid, tras analizar los h\u00e1bitos de compra de los consumidores en el sector Retail y los propios avances tecnol\u00f3gicos realizados por los minoristas.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A este respecto, el informe destaca la mayor digitalizaci\u00f3n que afrontan los retailers de nuestro pa\u00eds. Si en 2021,<strong> un 44% de compa\u00f1\u00edas en Espa\u00f1a ya dispon\u00edan de una estrategia de digitalizaci\u00f3n y se hallaban en la fase de planificaci\u00f3n, en 2022 este porcentaje se eleva hasta el 67%.\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Esta mayor concienciaci\u00f3n de la necesidad de digitalizarse estriba en el mayor n\u00famero de retailers que tambi\u00e9n consideran que el futuro del retail se encuentra en la experiencia phygital, aquella que combina los mundos online y offline para ofrecer una experiencia de compra fluida. En concreto, <strong>un 75% de comercios.\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Desde el lado del consumidor, seis de cada 10 encuestados prefiere optar por una experiencia de comercio unificado que permita, por ejemplo, comprar online y devolver en tienda (64%) o comprar un art\u00edculo agotado en tienda y recibirlo en el domicilio (71%).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El informe tambi\u00e9n refleja esa mayor tendencia a apostar por la compra online sin obviar a la tienda f\u00edsica. Un 40% de las compras se realizan a d\u00eda de hoy en el establecimiento; un 32% compra en la web y un 16% a trav\u00e9s de la app. Son tambi\u00e9n m\u00e1s los consumidores que aprovechan las <strong>redes sociales<\/strong> para comprar, tal y como evidencia que <strong>un 12% de estas compras proceden de este tipo de plataformas.\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Por otro lado, <strong>un 69% de consumidores prefiere comprar en comercios que cuentan con un programa de fidelizaci\u00f3n<\/strong> y un <strong>70% se descargar\u00eda la aplicaci\u00f3n de un comercio para recibir mejores bonificaciones o recompensas por fidelidad.\u00a0<\/strong><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un 60% de consumidores encuestados prefiere optar por una experiencia de comercio unificado que permita, por ejemplo, comprar online y devolver en tienda (64%) o comprar un art\u00edculo agotado en tienda y recibirlo en el domicilio (71%).<\/p>\n","protected":false},"author":29,"featured_media":163191,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[44],"tags":[148],"class_list":["post-163189","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-social-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Seis de cada 10 consumidores prefieren una experiencia h\u00edbrida en tienda<\/title>\n<meta name=\"description\" content=\"Seis de cada 10 encuestados prefiere optar por una experiencia de comercio unificado que permita comprar online y devolver en tienda.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=163189\" 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