{"id":163171,"date":"2022-11-15T13:45:54","date_gmt":"2022-11-15T12:45:54","guid":{"rendered":"https:\/\/ipmark.com\/?p=163171"},"modified":"2022-11-15T16:52:39","modified_gmt":"2022-11-15T15:52:39","slug":"vivir-bien-es-un-arte-la-nueva-campana-de-larios","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=163171","title":{"rendered":"&#8216;Vivir bien es un arte&#8217;, lo nuevo de Larios"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Larios presenta su <strong>nueva campa\u00f1a de comunicaci\u00f3n \u201cVivir bien es un arte\u201d<\/strong> bajo el posicionamiento nacional e internacional de \u201cla buena Vida\u201d. De la mano de la<strong> agencia creativa &amp;Ros\u00e0s<\/strong>, continua con el \u201cEsp\u00edritu Mediterraneo\u201d resaltando el ritmo de vida tranquilo de la Ciudad del Sol.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Con esta nueva campa\u00f1a, Larios <strong>celebra la belleza de los placeres cotidianos<\/strong>. Y ensalza las ra\u00edces malague\u00f1as de la marca de m\u00e1s de 150 a\u00f1os. Invita a los consumidores a vivir la vida como un aut\u00e9ntico malague\u00f1o y apreciar los peque\u00f1os momentos del d\u00eda.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Su pieza principal es <strong>\u201cLa gu\u00eda de la Buena vida\u201d , unas situaciones que constituyen las \u201cbases fundamentales\u201d para vivir con arte.<\/strong> Protagonizada por cinco amigos de M\u00e1laga que alargan una sobremesa y disfrutan de su compa\u00f1\u00eda.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>La campa\u00f1a estar\u00e1 activa tanto en el entorno digital como en exterior<\/strong>. Con diferentes soportes en circuitos urbanos de Andaluc\u00eda, Levante y Madrid. Y presencia en puntos de venta y consumo asociados a la marca.<\/span><\/p>\n<p>Adem\u00e1s, la <strong>banda sonora escogida ha sido \u00abEstando contigo\u00bb de Josefa Flores (Marisol)<\/strong>, toda una figura que representa el estilo malague\u00f1o y homenajea a las calles de la ciudad.<\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" title=\"LARIOS - LA GUIA DE LA BUENA VIDA\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/cjI_Fw6YPps?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Larios presenta su nueva campa\u00f1a reforzando su posicionamiento como marca espa\u00f1ola y presumiendo del estilo de vida malague\u00f1o que ensalza sus ra\u00edces.<\/p>\n","protected":false},"author":9979,"featured_media":163174,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[6063,2114],"class_list":["post-163171","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-campana","tag-creatividad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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