{"id":163167,"date":"2022-11-15T13:24:56","date_gmt":"2022-11-15T12:24:56","guid":{"rendered":"https:\/\/ipmark.com\/?p=163167"},"modified":"2022-11-15T16:38:54","modified_gmt":"2022-11-15T15:38:54","slug":"top-5-excellence-2022-ampliado-el-plazo-de-inscripcion-hasta-el-25-de-noviembre","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=163167","title":{"rendered":"TOP 5 Excellence 2022. Ampliado el plazo de inscripci\u00f3n hasta el 25 de noviembre"},"content":{"rendered":"<p><b>La cuarta edici\u00f3n de los premios TOP 5 Excellence &#8211; Estrategias de Marketing celebrar\u00e1 el pr\u00f3ximo 25 de enero de 2023 una ceremonia especial en Madrid para desvelar las cinco mejores estrategias de marketing de 2022. Elaborados por IPMARK, estos galardones reconocen las acciones m\u00e1s brillantes, eficaces, relevantes y disruptivas del a\u00f1o. El <\/b><a href=\"https:\/\/ipmark.com\/eventos\/top-5-excellence-estrategias-de-marketing\/\"><b>plazo de inscripci\u00f3n<\/b><\/a><b> de piezas se ha ampliado, hasta el 25 de noviembre.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">El <strong>jurado<\/strong> se reunir\u00e1, por primera vez, para analizar los trabajos de las cinco distintas categor\u00edas el 13 de diciembre en Madrid. El jurado est\u00e1 formado por<\/span><b> Mar\u00eda Luisa de la Pe\u00f1a<\/b><span style=\"font-weight: 400;\">, directora de marketing corporativo y marca en Naturgy; <\/span><b>Yolanda Dom\u00ednguez,<\/b> <i><span style=\"font-weight: 400;\">marketing manager<\/span><\/i><span style=\"font-weight: 400;\"> en la Asociaci\u00f3n Espa\u00f1ola Contra el C\u00e1ncer;<\/span><b> Laura Gonzalvo,<\/b><span style=\"font-weight: 400;\"> directora de comunicaci\u00f3n y ESG Iberia&amp;Latam en Securitas Direct; <\/span><b>Ana Robledo,<\/b><span style=\"font-weight: 400;\"> directora marketing y comunicaci\u00f3n en Pikolin; y <strong>Eduardo V\u00e1zquez, <\/strong><\/span><i><span style=\"font-weight: 400;\">country manager <\/span><\/i><span style=\"font-weight: 400;\">en Rebold.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Los premios TOP 5 Excellence &#8211; Estrategias de Marketing se conceder\u00e1n en cinco categor\u00edas:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>TOP T\u00e1ctica.<\/b><span style=\"font-weight: 400;\"> Premio a la mejor acci\u00f3n orientada a convertir, activar y apoyar una estrategia integral de marca.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>TOP Disruptiva. <\/b><span style=\"font-weight: 400;\">Premio a la estrategia que marca un antes y un despu\u00e9s y abre nuevas v\u00edas a la comunicaci\u00f3n comercial.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>TOP Engagement<\/b><span style=\"font-weight: 400;\">. Premio a la estrategia que m\u00e1s y mejor ha reforzado el v\u00ednculo emocional entre marca y consumidor.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>TOP Relevancia Social\/Sostenible<\/b><span style=\"font-weight: 400;\">. Premio a la estrategia que mejor ha posicionado a la marca como agente de transformaci\u00f3n social o que denota un mayor compromiso con el entorno.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>TOP Posicionamiento<\/b><span style=\"font-weight: 400;\">. Premio a la estrategia m\u00e1s certera situando a la marca y sus productos en el top of mind del consumidor.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">El encuentro, que tendr\u00e1 lugar el pr\u00f3ximo 25 de enero en Madrid, estar\u00e1 patrocinado por Rebold.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u00e1s informaci\u00f3n en: <\/span><a href=\"https:\/\/ipmark.com\/eventos\/top-5-excellence-estrategias-de-marketing\/\"><b>TOP 5 Excellence &#8211; Estrategias de Marketing.<\/b><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Premios creados por IPMARK para reconocer las estrategias de marketing m\u00e1s brillantes, eficaces, relevantes y disruptivas del a\u00f1o. El pr\u00f3ximo 25 de enero de 2023 se celebrar\u00e1 un foro para conocer m\u00e1s a fondo los cinco proyectos ganadores.<\/p>\n","protected":false},"author":30,"featured_media":163175,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[44],"tags":[6448],"class_list":["post-163167","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-top-5-excellence-estrategias-de-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TOP 5 Excellence 2022. Ampliado el plazo de inscripci\u00f3n hasta el 25 de noviembre<\/title>\n<meta name=\"description\" content=\"Premios creados por IPMARK para reconocer las estrategias de marketing m\u00e1s brillantes, eficaces, relevantes y disruptivas del a\u00f1o.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=163167\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TOP 5 Excellence 2022. Ampliado el plazo de inscripci\u00f3n hasta el 25 de noviembre\" \/>\n<meta property=\"og:description\" content=\"Premios creados por IPMARK para reconocer las estrategias de marketing m\u00e1s brillantes, eficaces, relevantes y disruptivas del a\u00f1o.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=163167\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-15T12:24:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-15T15:38:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/TOP-5-EXCELLENCE-ESTRATEGIAS-DE-MARKETING-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"438\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Roc\u00edo Calder\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Roc\u00edo Calder\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=163167#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=163167\"},\"author\":{\"name\":\"Roc\u00edo Calder\u00f3n\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/0cd80129b6d6c318e9e1c6188e323a60\"},\"headline\":\"TOP 5 Excellence 2022. Ampliado el plazo de inscripci\u00f3n hasta el 25 de noviembre\",\"datePublished\":\"2022-11-15T12:24:56+00:00\",\"dateModified\":\"2022-11-15T15:38:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=163167\"},\"wordCount\":326,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=163167#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/TOP-5-EXCELLENCE-ESTRATEGIAS-DE-MARKETING-1.png\",\"keywords\":[\"TOP 5 Excellence- Estrategias de Marketing.\"],\"articleSection\":[\"Marketing\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=163167\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=163167\",\"name\":\"TOP 5 Excellence 2022. Ampliado el plazo de inscripci\u00f3n hasta el 25 de noviembre\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=163167#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=163167#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/TOP-5-EXCELLENCE-ESTRATEGIAS-DE-MARKETING-1.png\",\"datePublished\":\"2022-11-15T12:24:56+00:00\",\"dateModified\":\"2022-11-15T15:38:54+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/0cd80129b6d6c318e9e1c6188e323a60\"},\"description\":\"Premios creados por IPMARK para reconocer las estrategias de marketing m\u00e1s brillantes, eficaces, relevantes y disruptivas del a\u00f1o.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=163167#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=163167\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=163167#primaryimage\",\"url\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/TOP-5-EXCELLENCE-ESTRATEGIAS-DE-MARKETING-1.png\",\"contentUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/TOP-5-EXCELLENCE-ESTRATEGIAS-DE-MARKETING-1.png\",\"width\":800,\"height\":438},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=163167#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"TOP 5 Excellence 2022. Ampliado el plazo de inscripci\u00f3n hasta el 25 de noviembre\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/0cd80129b6d6c318e9e1c6188e323a60\",\"name\":\"Roc\u00edo Calder\u00f3n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g\",\"caption\":\"Roc\u00edo Calder\u00f3n\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=30\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"TOP 5 Excellence 2022. Ampliado el plazo de inscripci\u00f3n hasta el 25 de noviembre","description":"Premios creados por IPMARK para reconocer las estrategias de marketing m\u00e1s brillantes, eficaces, relevantes y disruptivas del a\u00f1o.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=163167","og_locale":"es_ES","og_type":"article","og_title":"TOP 5 Excellence 2022. Ampliado el plazo de inscripci\u00f3n hasta el 25 de noviembre","og_description":"Premios creados por IPMARK para reconocer las estrategias de marketing m\u00e1s brillantes, eficaces, relevantes y disruptivas del a\u00f1o.","og_url":"https:\/\/ipmark.com\/?p=163167","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2022-11-15T12:24:56+00:00","article_modified_time":"2022-11-15T15:38:54+00:00","og_image":[{"width":800,"height":438,"url":"https:\/\/ipmark.com\/wp-content\/uploads\/TOP-5-EXCELLENCE-ESTRATEGIAS-DE-MARKETING-1.png","type":"image\/png"}],"author":"Roc\u00edo Calder\u00f3n","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Roc\u00edo Calder\u00f3n","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=163167#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=163167"},"author":{"name":"Roc\u00edo Calder\u00f3n","@id":"https:\/\/ipmark.com\/#\/schema\/person\/0cd80129b6d6c318e9e1c6188e323a60"},"headline":"TOP 5 Excellence 2022. Ampliado el plazo de inscripci\u00f3n hasta el 25 de noviembre","datePublished":"2022-11-15T12:24:56+00:00","dateModified":"2022-11-15T15:38:54+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=163167"},"wordCount":326,"image":{"@id":"https:\/\/ipmark.com\/?p=163167#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/TOP-5-EXCELLENCE-ESTRATEGIAS-DE-MARKETING-1.png","keywords":["TOP 5 Excellence- Estrategias de Marketing."],"articleSection":["Marketing"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=163167","url":"https:\/\/ipmark.com\/?p=163167","name":"TOP 5 Excellence 2022. Ampliado el plazo de inscripci\u00f3n hasta el 25 de noviembre","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=163167#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=163167#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/TOP-5-EXCELLENCE-ESTRATEGIAS-DE-MARKETING-1.png","datePublished":"2022-11-15T12:24:56+00:00","dateModified":"2022-11-15T15:38:54+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/0cd80129b6d6c318e9e1c6188e323a60"},"description":"Premios creados por IPMARK para reconocer las estrategias de marketing m\u00e1s brillantes, eficaces, relevantes y disruptivas del a\u00f1o.","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=163167#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=163167"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=163167#primaryimage","url":"https:\/\/ipmark.com\/wp-content\/uploads\/TOP-5-EXCELLENCE-ESTRATEGIAS-DE-MARKETING-1.png","contentUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/TOP-5-EXCELLENCE-ESTRATEGIAS-DE-MARKETING-1.png","width":800,"height":438},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=163167#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"TOP 5 Excellence 2022. Ampliado el plazo de inscripci\u00f3n hasta el 25 de noviembre"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/0cd80129b6d6c318e9e1c6188e323a60","name":"Roc\u00edo Calder\u00f3n","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g","caption":"Roc\u00edo Calder\u00f3n"},"url":"https:\/\/ipmark.com\/?author=30"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/163167","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=163167"}],"version-history":[{"count":7,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/163167\/revisions"}],"predecessor-version":[{"id":163224,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/163167\/revisions\/163224"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/media\/163175"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=163167"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=163167"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=163167"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}