{"id":163136,"date":"2022-11-15T11:38:08","date_gmt":"2022-11-15T10:38:08","guid":{"rendered":"https:\/\/ipmark.com\/?p=163136"},"modified":"2022-11-15T11:40:59","modified_gmt":"2022-11-15T10:40:59","slug":"san-miguel-presenta-su-nueva-tostada-00-en-la-campana-las-cosas-como-son","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=163136","title":{"rendered":"San Miguel presenta su nueva tostada 0,0 en la campa\u00f1a &#8216;Las cosas como son&#8217;"},"content":{"rendered":"<p><strong>Cervezas San Miguel ha lanzado la campa\u00f1a \u201cLas cosas como son\u201d para presentar su nueva cerveza Tostada 0,0. Este trabajo de la marca estar\u00e1 activa durante cuatro semanas en redes sociales, canales digitales y soportes de exterior.\u00a0<\/strong><\/p>\n<p>Las agencias creativas encargadas del proyecto han sido <strong>McCann (visual) y ACC Comunicaci\u00f3n (concepto),<\/strong> bajo la supervisi\u00f3n de Seco Cuenca. Zenith, la agencia de medios, mientras que Weber Shandwick, la de pr.<\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-163149\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/unnamed-44-239x300.jpg\" alt=\"\" width=\"239\" height=\"300\" srcset=\"https:\/\/ipmark.com\/wp-content\/uploads\/unnamed-44-239x300.jpg 239w, https:\/\/ipmark.com\/wp-content\/uploads\/unnamed-44-100x126.jpg 100w, https:\/\/ipmark.com\/wp-content\/uploads\/unnamed-44-505x635.jpg 505w, https:\/\/ipmark.com\/wp-content\/uploads\/unnamed-44-19x24.jpg 19w, https:\/\/ipmark.com\/wp-content\/uploads\/unnamed-44-29x36.jpg 29w, https:\/\/ipmark.com\/wp-content\/uploads\/unnamed-44-38x48.jpg 38w, https:\/\/ipmark.com\/wp-content\/uploads\/unnamed-44.jpg 547w\" sizes=\"auto, (max-width: 239px) 100vw, 239px\" \/>La nueva cerveza se trata de una <strong>Amber Lager ligera<\/strong> con un marcado aroma tostado y equilibrio entre amargor y dulzor, de aspecto brillante. <strong>Ya est\u00e1 disponible<\/strong> en puntos de venta f\u00edsicos de toda Espa\u00f1a y en su p\u00e1gina web.<\/span><\/p>\n<p>Creada para todos los que quieran disfrutar del sabor \u00edntegro de una cerveza en cualquier momento, independientemente de su graduaci\u00f3n. Esta elaborada igual que una cerveza con alcohol; se ajustan tiempos y temperaturas durante su elaboraci\u00f3n para <strong>producir un mosto menos fermentado sin alcohol y con mucho sabor<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p>Compa\u00f1\u00eda familiar de bebidas, 100% espa\u00f1ola, dispone de 10 centros de elaboraci\u00f3n de cerveza, ocho en Espa\u00f1a y dos en EEUU, cuatro manantiales de agua y un equipo cercano a los 4.000 profesionales. Produce m\u00e1s del 70% de la cerveza espa\u00f1ola que se consume fuera de nuestro pa\u00eds y est\u00e1 presente en m\u00e1s de 70 pa\u00edses.<\/p>\n<p>Cuenta con m\u00e1s de 130 a\u00f1os de historia que comienzan con el nacimiento de Mahou en 1890. En 2000 Mahou adquiere San Miguel, en 2004 la marca canaria Reina, en 2007 Cervezas Alhambra y en 2011 diversifica su negocio incorporando Sol\u00e1n de Cabras. Desde 2019, es socia mayoritaria de las cerveceras artesanas norteamericanas Founders Brewing y Avery Brewing.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Este trabajo de la marca estar\u00e1 activa durante cuatro semanas en redes sociales, canales digitales y soportes de exterior.\u00a0<\/p>\n","protected":false},"author":9979,"featured_media":163137,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[6470,2114],"class_list":["post-163136","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-anuncio","tag-creatividad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>San Miguel presenta su nueva tostada 0,0 en la campa\u00f1a &#039;Las cosas como son&#039;<\/title>\n<meta name=\"description\" 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