{"id":162966,"date":"2022-11-14T11:27:34","date_gmt":"2022-11-14T10:27:34","guid":{"rendered":"https:\/\/ipmark.com\/?p=162966"},"modified":"2022-11-14T11:28:22","modified_gmt":"2022-11-14T10:28:22","slug":"nfts-demandan-nuevas-habilidades-a-los-profesionales-de-marketing","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=162966","title":{"rendered":"Las compa\u00f1\u00edas demandan habilidades en NFTs a los profesionales de marketing"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Seg\u00fan los datos de Hubspot, <strong>un 14% de las marcas usan NFTs<\/strong> y tan solo un 16% de los profesionales de marketing planea desarrollar una estrategia pr\u00f3ximamente. Los profesionales han encontrado una nueva oportunidad para<strong> conectar con los consumidores<\/strong> y promover productos, incentivar a la audiencia u ofrecer experiencias exclusivas. Por eso, algunas compa\u00f1\u00edas ya han implementado programas pilotos en los nuevos canales digitales -metaverso o NFTs-.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Un estudio de Robert Walters en Espa\u00f1a revela que un<strong> 1%, 2% y 24% profesionales de marketing y publicidad escasean en habilidades de programaci\u00f3n, <em>data analysis<\/em> y\u00a0 marketing digital<\/strong>. Lo que resulta en una permanencia de este perfil de 1 o 2 a\u00f1os en la compa\u00f1\u00eda. Las empresas demandan perfiles con habilidades en estas estrategias.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00abEs un hecho: con los nuevos canales surgen nuevos especialistas. Sus funciones se basan en crear un producto digital que aporte valor al usuario. Junto con una estrategia de contenido de valor para desarrollar la fidelizaci\u00f3n en torno a las marcas\u201d se\u00f1ala<strong> Montserrat L\u00f3pez, head of digital de Robert Walters<\/strong>.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El marketing digital se ha impuesto sobre el tradicional durante los \u00faltimos a\u00f1os. Ahora las compa\u00f1\u00edas demandan habilidades relacionadas con la programaci\u00f3n o data analysis para los nuevos profesionales del marketing digital.<\/p>\n","protected":false},"author":9979,"featured_media":162968,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[],"class_list":["post-162966","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Las compa\u00f1\u00edas demandan habilidades en NFTs a los profesionales de marketing- IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales<\/title>\n<meta name=\"description\" content=\"Las compa\u00f1\u00edas demandan habilidades relacionadas con la 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