{"id":162959,"date":"2022-11-14T10:58:25","date_gmt":"2022-11-14T09:58:25","guid":{"rendered":"https:\/\/ipmark.com\/?p=162959"},"modified":"2022-11-14T14:03:55","modified_gmt":"2022-11-14T13:03:55","slug":"el-22-de-las-empresas-que-usan-la-ia-lo-hacen-en-procesos-de-marketing-y-ventas","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=162959","title":{"rendered":"El 22% de las empresas que usan la IA lo hacen en procesos de marketing y ventas"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">El uso de Inteligencia Artificial en las empresas espa\u00f1olas cifra por debajo del 10%, aunque ese porcentaje crece cada a\u00f1o. <strong>Se espera que para 2030 alcance el 75%<\/strong>. Seg\u00fan los datos del ONTSI, la IA creci\u00f3 un 1% en 2021. El Gobierno espera que en 2025\u00a0 se alcance el 50% de empresas que utilizan el <em>big data<\/em> o la inteligencia artificial. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Durante las campa\u00f1as de Navidad o Black Friday cobra m\u00e1s relevancia en el proceso de producci\u00f3n y ventas. <\/span><span style=\"font-weight: 400;\"><strong>La IA ayuda a acelerar los procesos de producci\u00f3n y ventas<\/strong>, sobre todo en las<strong> jornadas de gran comercio<\/strong>. Sirve tanto como para clasificar mercanc\u00edas como para detectar defectos, analizar o mejorar la producci\u00f3n y servicio al cliente.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La Secretar\u00eda del Estado de Digitalizaci\u00f3n e Inteligencia Artificial registra estad\u00edsticas en los estudios del proyecto Br\u00fajula Digital que se\u00f1alan un <strong>24% de las empresas usan IA en los procesos de producci\u00f3n<\/strong>, otro <strong>22% en marketing de ventas<\/strong> y un <strong>10% en log\u00edstica<\/strong>. Estos servicios ayudan a acelerar los procesos. En sectores como el del retail se ha llegado a reducir la carga de trabajo hasta en un 30%.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En el caso de la <strong>log\u00edstica<\/strong> la IA permite acelerar los env\u00edos escogiendo las rutas m\u00e1s r\u00e1pidas o acelerando el embalaje. Seg\u00fan los datos de las Organizaci\u00f3n Empresarial de Log\u00edstica y Transporte de Espa\u00f1a se espera que<strong> caiga alrededor de un 5% el nivel de env\u00edos<\/strong>. Aunque las cifras se mantendr\u00e1n muy pr\u00f3ximas a las de 2021 con el objetivo de recuperar los datos pre pand\u00e9micos.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La implementaci\u00f3n del big data de la IA cada vez es m\u00e1s com\u00fan en empresas espa\u00f1olas, sobre todo durante las campa\u00f1as del Black Friday o Navidades.<\/p>\n","protected":false},"author":9979,"featured_media":162962,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[871,2077],"class_list":["post-162959","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-empresas","tag-inteligencia-artificial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El 22% de las empresas que usan la IA lo hacen en 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