{"id":162421,"date":"2022-11-04T16:19:14","date_gmt":"2022-11-04T15:19:14","guid":{"rendered":"https:\/\/ipmark.com\/?p=162421"},"modified":"2022-11-04T16:57:16","modified_gmt":"2022-11-04T15:57:16","slug":"nueva-campana-de-bwc-because-communications-win","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=162421","title":{"rendered":"BWC lanza &#8216;Because Communications Win&#8217;"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Tras el redise\u00f1o de BCW en 2022, la marca lanza una <strong>nueva campa\u00f1a de publicidad<\/strong> -bajo el <em>claim<\/em> \u00abBecause Communicatons Win\u00bb- donde <strong>explica todas sus novedades<\/strong> de innovaci\u00f3n, creatividad y talento. Una apuesta \u00fanica mientras reescribe su historia.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La campa\u00f1a \u2013realizada por el equipo creativo de BCW Espa\u00f1a\u2013 se compone de una <strong>serie de mini pel\u00edculas y piezas gr\u00e1ficas<\/strong> que estar\u00e1n disponibles en medios de comunicaci\u00f3n y en los canales propios de la compa\u00f1\u00eda.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Toda una declaraci\u00f3n de intenciones hacia el mercado, pues BCW quiere ense\u00f1ar al mercado todo lo que tiene preparado. Y reforzar su posicionamiento de marca <strong>desde una perspectiva muy creativa y con humor.<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cLas siglas de nuestra compa\u00f1\u00eda, BCW, tienen por s\u00ed solas mucha relevancia. Por eso, hemos capitalizado estas iniciales como eje de la campa\u00f1a, para demostrar todo lo que somos capaces de ofrecer a nuestros clientes. La apuesta por la innovaci\u00f3n y creatividad unida a otras fortalezas de la compa\u00f1\u00eda convierten BCW en el partner m\u00e1s vers\u00e1til y capaz para afrontar todos los retos que nos plantean nuestros clientes\u201d, se\u00f1ala <strong>Augusto Herreros<\/strong>, director creativo de BCW Espa\u00f1a.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"BCW es\u2026 Multidisciplinar\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/CVhc-Nfg6fk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La consultora da un giro a su posicionamiento de mercado y lanza una nueva campa\u00f1a llena de humor para explicar sus capacidades y nuevas metodolog\u00edas.<\/p>\n","protected":false},"author":9979,"featured_media":162422,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[2184,6063],"class_list":["post-162421","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-agencias","tag-campana"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BWC lanza &#039;Because Communications Win&#039;<\/title>\n<meta name=\"description\" content=\"La consultora da un giro a su posicionamiento de mercado y lanza una nueva campa\u00f1a llena de humor para explicar sus nuevas metodolog\u00edas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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