{"id":162269,"date":"2022-11-02T16:31:37","date_gmt":"2022-11-02T15:31:37","guid":{"rendered":"https:\/\/ipmark.com\/?p=162269"},"modified":"2022-11-02T16:31:37","modified_gmt":"2022-11-02T15:31:37","slug":"bipi-ultimo-adios-al-coche-en-propiedad","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=162269","title":{"rendered":"Bipi: \u201c\u00daltimo adi\u00f3s al coche en propiedad\u201d"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">La empresa Bipi ha lanzado su nueva campa\u00f1a con motivo de Halloween bajo el <em>claim<\/em> <strong>\u201cTanto gasto lleves, como ahorro dejas\u201d<\/strong>. Para destacar la idea de que tener un coche en propiedad est\u00e1 obsoleto.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El spot muestra el primer velatorio de la historia para \u201cdespedir al coche en propiedad\u201d. Durante un d\u00eda entero, Bipi ha colocado frente a su centro de entregas de Madrid un <strong>coche rodeado de elementos de velatorio<\/strong> \u2013coronas, flores y velas\u2013 <strong>para despedir al coche en propiedad<\/strong> y celebrar el principio de una nueva forma de tener un veh\u00edculo.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De esta forma, Bipi busca<strong> promover el modelo de suscripci\u00f3n<\/strong> para disfrutar de un veh\u00edculo sin la necesidad de comprar uno en propiedad.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Tanto gasto lleves, como ahorro dejas\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/FTgDVjrFMbk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La campa\u00f1a de Bipi muestra el primer velatorio de la historia para despedir a un coche en propiedad y promover el modelo de suscripci\u00f3n.<\/p>\n","protected":false},"author":9979,"featured_media":162271,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[6176,6063],"class_list":["post-162269","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-automocion","tag-campana"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bipi: \u201c\u00daltimo adi\u00f3s al coche en propiedad\u201d IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales<\/title>\n<meta name=\"description\" content=\"El primer velatorio de la historia para despedir a un coche en propiedad y promover el modelo de suscripci\u00f3n...\" \/>\n<meta name=\"robots\" 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