{"id":161979,"date":"2022-10-27T15:51:03","date_gmt":"2022-10-27T13:51:03","guid":{"rendered":"https:\/\/ipmark.com\/?p=161979"},"modified":"2022-10-27T16:14:26","modified_gmt":"2022-10-27T14:14:26","slug":"apple-anade-comision-por-compras-in-app-para-redes-sociales","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=161979","title":{"rendered":"Apple a\u00f1ade la comisi\u00f3n por compras in-app para las redes sociales"},"content":{"rendered":"<p><strong>Apple ha modificado las normas para desarrolladores de su tienda de aplicaciones App Store, poniendo en el foco una vez m\u00e1s a las aplicaciones de redes sociales. As\u00ed, adem\u00e1s de introducir la posibilidad de que las aplicaciones vendan tokens no fungibles (NFTs), incorpora la obligaci\u00f3n de realizar compras in-app en las aplicaciones que permitan la compra de espacio publicitario para conseguir mejoras de rendimiento en la misma.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Apple ha a\u00f1adido un apartado en el conjunto de reglas que deben seguir los desarrolladores que deseen publicar aplicaciones en la App Store, en sinton\u00eda con la actualizaci\u00f3n de iOS 16.1 y iPadOS 16.1.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En concreto, ha indicado qu<strong>e aquellas aplicaciones que sirven para la compra y gesti\u00f3n de campa\u00f1as publicitarias en cualquier tipo de medio, ya sea Televisi\u00f3n, Exterior o Digital, est\u00e1n exentas de incorporar compras in-app<\/strong> y, por tanto, de pagar a Apple una comisi\u00f3n del 15% (en aquellas empresas con una facturaci\u00f3n menor a un mill\u00f3n de d\u00f3lares) o del 30% (para las compa\u00f1\u00edas con ingresos superiores al mill\u00f3n de d\u00f3lares).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pero aclaran que \u201c<strong>las compras digitales de contenido que se consume en una app, incluyendo la compra de anuncios para mostrar en la misma app deben usar la compra in-app<\/strong>\u201d, en referencia a las aplicaciones de redes sociales como Facebook o Instagram donde los anunciantes pueden lanzar campa\u00f1as de publicaciones para impulsar sus resultados.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A este cambio se suma la <strong>obligaci\u00f3n por parte de los desarrolladores de permitir el acceso completo a la aplicaci\u00f3n al equipo de revisi\u00f3n de aplicaciones de Apple<\/strong>, a trav\u00e9s de una cuenta demo activa o un modo demo para aquellas apps que incluyan caracter\u00edsticas basadas en una cuenta.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En relaci\u00f3n a las aplicaciones relacionadas con los tokens no fungibles (NFTs), Apple permitir\u00e1 a las apps de App Store vender estos bienes digitales y servicios relacionados con los mismos, y la posibilidad de acoger compras in-app.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apple ha introducido nuevos cambios en su gu\u00eda para desarrolladores de aplicaciones de App Store y entre ellos destaca la obligaci\u00f3n de incorporar compras in-app en aquellas apps que ofrezcan compras digitales de contenido, incluyendo la compra de anuncios. <\/p>\n","protected":false},"author":29,"featured_media":161987,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[148,50],"class_list":["post-161979","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-social-media","tag-tecnologia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Apple a\u00f1ade la comisi\u00f3n por compras in-app para las redes sociales<\/title>\n<meta name=\"description\" content=\"Apple ha introducido nuevos cambios en su gu\u00eda para desarrolladores de aplicaciones de App Store. Entre las novedades, la obligaci\u00f3n de...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=161979\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Apple a\u00f1ade la comisi\u00f3n por compras in-app para las redes sociales\" \/>\n<meta property=\"og:description\" content=\"Apple ha introducido nuevos cambios en su gu\u00eda para desarrolladores de aplicaciones de App Store. Entre las novedades, la obligaci\u00f3n de...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=161979\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-27T13:51:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-27T14:14:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/apple-anade-comision-compras-in-app-en-aplicaciones-redes-sociales.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"635\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pilar Chac\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pilar Chac\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=161979#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=161979\"},\"author\":{\"name\":\"Pilar Chac\u00f3n\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/de400c58a0eb8a1708ed78b3cb6d76e7\"},\"headline\":\"Apple a\u00f1ade la comisi\u00f3n por compras in-app para las redes sociales\",\"datePublished\":\"2022-10-27T13:51:03+00:00\",\"dateModified\":\"2022-10-27T14:14:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=161979\"},\"wordCount\":344,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=161979#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/apple-anade-comision-compras-in-app-en-aplicaciones-redes-sociales.jpg\",\"keywords\":[\"social media\",\"tecnolog\u00eda\"],\"articleSection\":[\"Marketing Digital\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=161979\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=161979\",\"name\":\"Apple a\u00f1ade la comisi\u00f3n por compras in-app para las redes sociales\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=161979#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=161979#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/apple-anade-comision-compras-in-app-en-aplicaciones-redes-sociales.jpg\",\"datePublished\":\"2022-10-27T13:51:03+00:00\",\"dateModified\":\"2022-10-27T14:14:26+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/de400c58a0eb8a1708ed78b3cb6d76e7\"},\"description\":\"Apple ha introducido nuevos cambios en su gu\u00eda para desarrolladores de aplicaciones de App Store. Entre las novedades, la obligaci\u00f3n de...\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=161979#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=161979\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=161979#primaryimage\",\"url\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/apple-anade-comision-compras-in-app-en-aplicaciones-redes-sociales.jpg\",\"contentUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/apple-anade-comision-compras-in-app-en-aplicaciones-redes-sociales.jpg\",\"width\":1140,\"height\":635,\"caption\":\"Apple a\u00f1ade la comisi\u00f3n por compras in-app para las redes sociales\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=161979#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Apple a\u00f1ade la comisi\u00f3n por compras in-app para las redes sociales\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/de400c58a0eb8a1708ed78b3cb6d76e7\",\"name\":\"Pilar Chac\u00f3n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g\",\"caption\":\"Pilar Chac\u00f3n\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=29\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Apple a\u00f1ade la comisi\u00f3n por compras in-app para las redes sociales","description":"Apple ha introducido nuevos cambios en su gu\u00eda para desarrolladores de aplicaciones de App Store. Entre las novedades, la obligaci\u00f3n de...","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=161979","og_locale":"es_ES","og_type":"article","og_title":"Apple a\u00f1ade la comisi\u00f3n por compras in-app para las redes sociales","og_description":"Apple ha introducido nuevos cambios en su gu\u00eda para desarrolladores de aplicaciones de App Store. Entre las novedades, la obligaci\u00f3n de...","og_url":"https:\/\/ipmark.com\/?p=161979","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2022-10-27T13:51:03+00:00","article_modified_time":"2022-10-27T14:14:26+00:00","og_image":[{"width":1140,"height":635,"url":"https:\/\/ipmark.com\/wp-content\/uploads\/apple-anade-comision-compras-in-app-en-aplicaciones-redes-sociales.jpg","type":"image\/jpeg"}],"author":"Pilar Chac\u00f3n","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Pilar Chac\u00f3n","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=161979#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=161979"},"author":{"name":"Pilar Chac\u00f3n","@id":"https:\/\/ipmark.com\/#\/schema\/person\/de400c58a0eb8a1708ed78b3cb6d76e7"},"headline":"Apple a\u00f1ade la comisi\u00f3n por compras in-app para las redes sociales","datePublished":"2022-10-27T13:51:03+00:00","dateModified":"2022-10-27T14:14:26+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=161979"},"wordCount":344,"image":{"@id":"https:\/\/ipmark.com\/?p=161979#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/apple-anade-comision-compras-in-app-en-aplicaciones-redes-sociales.jpg","keywords":["social media","tecnolog\u00eda"],"articleSection":["Marketing Digital"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=161979","url":"https:\/\/ipmark.com\/?p=161979","name":"Apple a\u00f1ade la comisi\u00f3n por compras in-app para las redes sociales","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=161979#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=161979#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/apple-anade-comision-compras-in-app-en-aplicaciones-redes-sociales.jpg","datePublished":"2022-10-27T13:51:03+00:00","dateModified":"2022-10-27T14:14:26+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/de400c58a0eb8a1708ed78b3cb6d76e7"},"description":"Apple ha introducido nuevos cambios en su gu\u00eda para desarrolladores de aplicaciones de App Store. Entre las novedades, la obligaci\u00f3n de...","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=161979#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=161979"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=161979#primaryimage","url":"https:\/\/ipmark.com\/wp-content\/uploads\/apple-anade-comision-compras-in-app-en-aplicaciones-redes-sociales.jpg","contentUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/apple-anade-comision-compras-in-app-en-aplicaciones-redes-sociales.jpg","width":1140,"height":635,"caption":"Apple a\u00f1ade la comisi\u00f3n por compras in-app para las redes sociales"},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=161979#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"Apple a\u00f1ade la comisi\u00f3n por compras in-app para las redes sociales"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/de400c58a0eb8a1708ed78b3cb6d76e7","name":"Pilar Chac\u00f3n","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g","caption":"Pilar Chac\u00f3n"},"url":"https:\/\/ipmark.com\/?author=29"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/161979","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/29"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=161979"}],"version-history":[{"count":2,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/161979\/revisions"}],"predecessor-version":[{"id":161995,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/161979\/revisions\/161995"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/media\/161987"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=161979"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=161979"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=161979"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}