{"id":161966,"date":"2022-10-27T14:53:48","date_gmt":"2022-10-27T12:53:48","guid":{"rendered":"https:\/\/ipmark.com\/?p=161966"},"modified":"2022-10-27T14:53:48","modified_gmt":"2022-10-27T12:53:48","slug":"whats-next-the-future-of-digital-marketing-ii-powered-by-alkemy","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=161966","title":{"rendered":"What\u2019s next? The future of digital marketing II. Powered by Alkemy"},"content":{"rendered":"<p>Anunciantes, expertos y soportes de prestigio internacional hablaron de: <strong>Metaverso, Consultor\u00eda Digital, Redes Sociales, Inteligencia Artificial, Realidad Virtual, DAOS e Ecommerce<\/strong>. Diez\u00a0 ponencias para empezar a entender c\u00f3mo lo que es nuevo hoy, nos ayudar\u00e1 a construir qui\u00e9nes seremos ma\u00f1ana.<\/p>\n<p>\u201c<strong>La tecnolog\u00eda conectada est\u00e1 ahora integrada <\/strong>en la vida de la mayor\u00eda de las personas en todo el mundo\u201d. As\u00ed comenz\u00f3\u00a0 la sesi\u00f3n moderada por Ruth Blanch, CEO de Alkemy Iberia, secundada por Iciar Moscoso y Blanca P\u00e9rez:\u00a0\u201c<strong>La consultor\u00eda estrat\u00e9gica ayuda a las empresas <\/strong>definiendo correctamente la estrategia digital, siendo esta la manera m\u00e1s efectiva de abordar la digitalizaci\u00f3n\u201d.<\/p>\n<blockquote><p>En marketing digital \u201cnext\u201d significa lo que est\u00e1 pasando ya y ese es el prop\u00f3sito del evento WNXT organizado por Alkemy Iberia<\/p><\/blockquote>\n<p>La sesi\u00f3n continu\u00f3 con m\u00e1s ponencias de nivel, como:<\/p>\n<ul style=\"list-style-type: disc;\">\n<li><strong>Rodrigo Gonz\u00e1lez, <em>country director of sales <\/em>de Spotify<\/strong><em> : \u201c<\/em>La gente escucha m\u00e1s audio en streaming que nunca\u201d.<\/li>\n<li><strong>Clara Elliott-Bauz\u00e1,<em> brand partnerships lead<\/em> de TikTok<\/strong>: \u201cTikTok ha creado una nueva relaci\u00f3n entre: comercio, comunidad y entretenimiento\u201d.<\/li>\n<li><strong>Em\u00e9rito Mart\u00ednez , <em>Go to market director <\/em>de Alkemy Iberia<\/strong>: <em>\u201c<\/em>En los \u00faltimos 15 a\u00f1os hemos tenido que derribar dos grandes muros, para generar un nuevo paradigma: Artificial Intelligence&amp;marketing\u201d<\/li>\n<li><strong>Vicente Horcajada, de Metaworlds<\/strong>: \u201cTodos est\u00e1bamos en el metaverso pero hasta ahora no le hab\u00edamos puesto nombre\u201d.<\/li>\n<li><strong>Pablo Ambrossi<em>, <\/em>de Alkemy<\/strong><em>:<\/em> \u201cEl <em>journey<\/em> del cliente post-pandemia ha dado lugar a la siguiente fase de la compra omnicanal\u201d.<\/li>\n<\/ul>\n<p>Ya est\u00e1n disponibles online los v\u00eddeos de las ponencias que se celebraron en la <strong>II Edici\u00f3n de \u201cWNXT-The Future of Digital Marketing\u201d <\/strong>en el espacio tecnol\u00f3gico de The Place en The Valley Digital Business School:<\/p>\n<ul>\n<li><a href=\"https:\/\/drive.google.com\/drive\/folders\/1TwkQX3nZPZiXMJ2GP81SzsxO505sYMOm\">PONENCIAS What\u2019s next? The future of digital marketing II. Powered by Alkemy<\/a><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-161971\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/WNXT-ALK.jpg\" alt=\"\" width=\"800\" height=\"497\" srcset=\"https:\/\/ipmark.com\/wp-content\/uploads\/WNXT-ALK.jpg 800w, https:\/\/ipmark.com\/wp-content\/uploads\/WNXT-ALK-300x186.jpg 300w, https:\/\/ipmark.com\/wp-content\/uploads\/WNXT-ALK-768x477.jpg 768w, https:\/\/ipmark.com\/wp-content\/uploads\/WNXT-ALK-100x62.jpg 100w, https:\/\/ipmark.com\/wp-content\/uploads\/WNXT-ALK-24x15.jpg 24w, https:\/\/ipmark.com\/wp-content\/uploads\/WNXT-ALK-36x22.jpg 36w, https:\/\/ipmark.com\/wp-content\/uploads\/WNXT-ALK-48x30.jpg 48w, https:\/\/ipmark.com\/wp-content\/uploads\/WNXT-ALK-600x373.jpg 600w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El pasado seis de octubre Alkemy Iberia, empresa l\u00edder en el campo de la transformaci\u00f3n digital, tuvo uno de los grandes eventos a nivel nacional con las \u00faltimas novedades del sector. De la mano de los principales partners y anunciantes espa\u00f1oles y en colaboraci\u00f3n con IAB y The Valley Digital Business School, Alkemy present\u00f3 ponencias de alto nivel que parecen cosa del futuro, pero son cosas ya de hoy.<\/p>\n","protected":false},"author":14,"featured_media":161970,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[],"class_list":["post-161966","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What\u2019s next? The future of digital marketing II. 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