{"id":161960,"date":"2022-10-27T14:25:20","date_gmt":"2022-10-27T12:25:20","guid":{"rendered":"https:\/\/ipmark.com\/?p=161960"},"modified":"2022-10-27T14:25:20","modified_gmt":"2022-10-27T12:25:20","slug":"marie-lindstrom-nueva-directora-general-de-too-good-to-go-espana","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=161960","title":{"rendered":"Marie Lindstr\u00f6m, nueva directora general de Too Good To Go Espa\u00f1a"},"content":{"rendered":"

La compa\u00f1\u00eda danesa que lucha contra el desperdicio alimentario en el mundo, Too Good To Go<\/a>, ha nombrado a Marie Lindstr\u00f6m nueva directora general de la empresa en Espa\u00f1a. Sustituye a Madalena Rugeroni, al frente del negocio desde octubre de 2020.<\/b><\/p>\n

Marie Lindstr\u00f6m es licenciada en Administraci\u00f3n y Direcci\u00f3n de Empresas por la Universidad de Lund. <\/span>Fue directora general de GoTo en Espa\u00f1a,<\/b> una app de servicios de movilidad multimodal, y durante gran parte de su trayectoria profesional ha estado al frente de la direcci\u00f3n general de la marca de cervezas<\/span> Carlsberg para M\u00e9xico y Espa\u00f1a.<\/b><\/p>\n

Objetivos\u00a0<\/b><\/h3>\n

Entre los objetivos inmediatos, la nueva directora general trabajar\u00e1 para <\/span>seguir impulsando el crecimiento de la comunidad de usuarios<\/b>, as\u00ed como la llegada de m\u00e1s establecimientos. Su misi\u00f3n ser\u00e1 la de seguir<\/span> sellando alianzas estrat\u00e9gicas con grandes superficies y cadenas del sector de la Alimentaci\u00f3n<\/b>, con cadenas de supermercados o hipermercados, como las ya establecidas Alcampo, Carrefour, Dia o Lidl, con hoteles y restaurantes.<\/span><\/p>\n

La hoja de ruta de Marie Lindstr\u00f6m tambi\u00e9n presenta la misi\u00f3n de seguir influyendo y haciendo sus aportaciones en torno al <\/span>Proyecto de Ley de Prevenci\u00f3n de las P\u00e9rdidas y el Desperdicio Alimentario<\/b> que se est\u00e1 tramitando en estos momentos en el Congreso, para que siga adelante la ley contra el desperdicio alimentario.<\/span><\/p>\n

\"\"<\/p>\n

Sensibilizaci\u00f3n<\/b><\/h3>\n

Las campa\u00f1as de sensibilizaci\u00f3n se encuentran en la agenda de la directora general, para seguir concienciando a la sociedad sobre el desperdicio de alimentos. En ese sentido<\/span>, se ha propuesto aumentar el n\u00famero de marcas que incorporen en sus productos con fecha de consumo preferente y distintivo \u2018Mira, Huele, Prueba\u2019. <\/b>Un sello desarrollado por Too Good To Go para sensibilizar y animar a los consumidores a utilizar sus sentidos antes de tirar un producto con fecha de consumo preferente vencida acabando as\u00ed con la confusi\u00f3n que hay a la hora de interpretar correctamente esta fecha y evitar el desperdicio de mucha comida.\u00a0<\/span><\/p>\n

Este distintivo ya est\u00e1 presente <\/span>en m\u00e1s de 1.200 productos de 41 marcas de alimentaci\u00f3n de gran consumo<\/b>, como son Danone, YoSoy, Central Lechera Asturiana, entre otras.<\/span><\/p>\n

La compa\u00f1\u00eda, que lleg\u00f3 a nuestro pa\u00eds en septiembre de 2018,\u00a0 ya cuenta con <\/span>m\u00e1s de 5 millones de usuarios en nuestro pa\u00eds y m\u00e1s de 15.000 establecimientos unidos<\/b> a la iniciativa en Espa\u00f1a, habiendo salvado ya m\u00e1s de 9,6 millones de packs de comida, el equivalente a haber evitado el desperdicio de m\u00e1s de 9.600 toneladas de alimentos.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

La directiva tiene el objetivo de seguir ampliando la comunidad de usuarios en el pa\u00eds, incrementar las alianzas con grandes superficies y mantener la campa\u00f1a de sensibilizaci\u00f3n, con m\u00e1s marcas unidas al proyecto \u2018Mira, Huele, Prueba\u2019.<\/p>\n","protected":false},"author":30,"featured_media":161961,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[6479],"class_list":["post-161960","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-sostenibildad"],"acf":[],"yoast_head":"\nMarie Lindstr\u00f6m, nueva directora general de Too Good To Go Espa\u00f1a<\/title>\n<meta name=\"description\" content=\"La nueva directora general sustituye a Madalena Rugeroni, al frente del negocio en Espa\u00f1a desde octubre de 2020.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=161960\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marie Lindstr\u00f6m, nueva directora general de Too Good To Go Espa\u00f1a\" \/>\n<meta property=\"og:description\" content=\"La nueva directora general sustituye a Madalena Rugeroni, al frente del negocio en Espa\u00f1a desde octubre de 2020.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=161960\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-27T12:25:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/Marie-Lindstrom-1-ok.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"760\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Roc\u00edo Calder\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Roc\u00edo Calder\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=161960#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=161960\"},\"author\":{\"name\":\"Roc\u00edo Calder\u00f3n\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/0cd80129b6d6c318e9e1c6188e323a60\"},\"headline\":\"Marie Lindstr\u00f6m, nueva directora general de Too Good To Go Espa\u00f1a\",\"datePublished\":\"2022-10-27T12:25:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=161960\"},\"wordCount\":442,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=161960#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Marie-Lindstrom-1-ok.jpg\",\"keywords\":[\"sostenibildad\"],\"articleSection\":[\"Marcas\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=161960\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=161960\",\"name\":\"Marie Lindstr\u00f6m, nueva directora general de Too Good To Go Espa\u00f1a\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=161960#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=161960#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Marie-Lindstrom-1-ok.jpg\",\"datePublished\":\"2022-10-27T12:25:20+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/0cd80129b6d6c318e9e1c6188e323a60\"},\"description\":\"La nueva directora general sustituye a Madalena Rugeroni, al frente del negocio en Espa\u00f1a desde octubre de 2020.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=161960#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=161960\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=161960#primaryimage\",\"url\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Marie-Lindstrom-1-ok.jpg\",\"contentUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Marie-Lindstrom-1-ok.jpg\",\"width\":1140,\"height\":760},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=161960#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marie Lindstr\u00f6m, nueva directora general de Too Good To Go Espa\u00f1a\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/0cd80129b6d6c318e9e1c6188e323a60\",\"name\":\"Roc\u00edo Calder\u00f3n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g\",\"caption\":\"Roc\u00edo Calder\u00f3n\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=30\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Marie Lindstr\u00f6m, nueva directora general de Too Good To Go Espa\u00f1a","description":"La nueva directora general sustituye a Madalena Rugeroni, al frente del negocio en Espa\u00f1a desde octubre de 2020.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=161960","og_locale":"es_ES","og_type":"article","og_title":"Marie Lindstr\u00f6m, nueva directora general de Too Good To Go Espa\u00f1a","og_description":"La nueva directora general sustituye a Madalena Rugeroni, al frente del negocio en Espa\u00f1a desde octubre de 2020.","og_url":"https:\/\/ipmark.com\/?p=161960","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2022-10-27T12:25:20+00:00","og_image":[{"width":1140,"height":760,"url":"https:\/\/ipmark.com\/wp-content\/uploads\/Marie-Lindstrom-1-ok.jpg","type":"image\/jpeg"}],"author":"Roc\u00edo Calder\u00f3n","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Roc\u00edo Calder\u00f3n","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=161960#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=161960"},"author":{"name":"Roc\u00edo Calder\u00f3n","@id":"https:\/\/ipmark.com\/#\/schema\/person\/0cd80129b6d6c318e9e1c6188e323a60"},"headline":"Marie Lindstr\u00f6m, nueva directora general de Too Good To Go Espa\u00f1a","datePublished":"2022-10-27T12:25:20+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=161960"},"wordCount":442,"image":{"@id":"https:\/\/ipmark.com\/?p=161960#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/Marie-Lindstrom-1-ok.jpg","keywords":["sostenibildad"],"articleSection":["Marcas"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=161960","url":"https:\/\/ipmark.com\/?p=161960","name":"Marie Lindstr\u00f6m, nueva directora general de Too Good To Go Espa\u00f1a","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=161960#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=161960#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/Marie-Lindstrom-1-ok.jpg","datePublished":"2022-10-27T12:25:20+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/0cd80129b6d6c318e9e1c6188e323a60"},"description":"La nueva directora general sustituye a Madalena Rugeroni, al frente del negocio en Espa\u00f1a desde octubre de 2020.","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=161960#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=161960"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=161960#primaryimage","url":"https:\/\/ipmark.com\/wp-content\/uploads\/Marie-Lindstrom-1-ok.jpg","contentUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/Marie-Lindstrom-1-ok.jpg","width":1140,"height":760},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=161960#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"Marie Lindstr\u00f6m, nueva directora general de Too Good To Go Espa\u00f1a"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/0cd80129b6d6c318e9e1c6188e323a60","name":"Roc\u00edo Calder\u00f3n","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g","caption":"Roc\u00edo Calder\u00f3n"},"url":"https:\/\/ipmark.com\/?author=30"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/161960","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=161960"}],"version-history":[{"count":3,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/161960\/revisions"}],"predecessor-version":[{"id":161965,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/161960\/revisions\/161965"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/media\/161961"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=161960"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=161960"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=161960"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}