{"id":161898,"date":"2022-10-27T15:08:35","date_gmt":"2022-10-27T13:08:35","guid":{"rendered":"https:\/\/ipmark.com\/?p=161898"},"modified":"2022-10-27T15:09:14","modified_gmt":"2022-10-27T13:09:14","slug":"8a-edicion-del-monitor-de-reputacion-sanitaria","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=161898","title":{"rendered":"Pfizer, Novartis y Janssen lideran el Monitor de Reputaci\u00f3n Sanitaria"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">El Monitor de Reputaci\u00f3n Sanitaria (MRS) es el \u00fanico estudio independiente que<strong> analiza toda la evoluci\u00f3n de la reputaci\u00f3n espa\u00f1ola<\/strong>. Su proceso de verificaci\u00f3n se basa en tres fases:\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La <strong>primera<\/strong>, una valoraci\u00f3n realizada por profesionales <strong>m\u00e9dicos<\/strong> de 26 especialidades. La <strong>segunda<\/strong>, la valoraci\u00f3n de <strong>gerentes y responsable<\/strong>s de hospitales, enfermeros, gestores enfermeros, directivos de empresas farmac\u00e9uticas, responsables, etc. Y la <strong>tercera<\/strong>, una <strong>evaluaci\u00f3n<\/strong> objetiva de m\u00e9ritos relacionados con la reputaci\u00f3n por los t\u00e9cnicos Merco.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Todo el proceso ha sido<strong> revisado por parte de KPMG<\/strong> \u2013de acuerdo con la norma ISAE 3000\u2013. Adem\u00e1s del aval de <strong>asociaciones de pacientes y periodistas sanitarios<\/strong>. Y organizaciones colegiales de m\u00e9dicos y enfermeros.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Las empresas farmac\u00e9uticas que se postulan con<strong> mejor reputaci\u00f3n<\/strong> \u2013por segunda edici\u00f3n consecutiva\u2013 en Espa\u00f1a son <strong>Pfizer (1\u00ba), Novartis (2\u00ba) y Janssen (3\u00ba)<\/strong>.\u00a0 El top ten del ranking lo completan Astrazeneca (4\u00ba), GSK (5\u00ba), Lilly (6\u00ba), Roche (7\u00ba), Bayer (8\u00ba), AbbVie (9\u00ba) y Sanofi (10\u00ba)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tambi\u00e9n ha presentado otros rankings; el de empresas con <strong>mejor reputaci\u00f3n y m\u00e1s innovaciones por \u00e1reas terap\u00e9uticas<\/strong> o el de <strong>mejores empresas de tecnolog\u00eda sanitaria<\/strong>. Que lideran <strong>Siemens<\/strong> (1\u00ba), <strong>Philips<\/strong> (2\u00ba) y <strong>General Electric<\/strong> (3\u00ba). El ranking de los fabricantes de dispositivos biom\u00e9dicos con mejor reputaci\u00f3n, liderado por KLS Martin (1\u00ba), Depuy Synthes (2\u00ba) y Stryker (3\u00ba).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A las empresas con <strong>mejor gesti\u00f3n de la comunicaci\u00f3n para los informadores<\/strong> de la salud; encabezado por <strong>Novartis<\/strong>, seguido por <strong>Pfizer<\/strong> y <strong>Roche<\/strong>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Por primera vez, el ranking presenta los<strong> l\u00edderes empresariales<\/strong> del sector farmac\u00e9utico con mejor reputaci\u00f3n; <strong>Jes\u00fas Ponce<\/strong> (Novartis), seguido de <strong>Sergio Rodr\u00edguez<\/strong> (Pfizer),<strong> Juan L\u00f3pez-Belmonte Encina<\/strong> (Laboratorios Rovi), Luis D\u00edaz-Rubio (Janssen), Ana Argelich (MSD), Nabil Daoud (Lilly), Margarita L\u00f3pez Acosta (Sanofi), Cristina Henr\u00edquez de Luna (GSK), Jos\u00e9 Mar\u00eda Fern\u00e1ndez Sousa-Faro (Pharmamar) y Stefanos Tsamousis (Roche).<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La  octava edici\u00f3n del Monitor de Reputaci\u00f3n Sanitaria postula a Pfizer, Novartis y Janssen como las empresas farmac\u00e9uticas con mejor reputaci\u00f3n en Espa\u00f1a.<\/p>\n","protected":false},"author":9979,"featured_media":161976,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[],"class_list":["post-161898","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pfizer, Novartis y Janssen lideran el Monitor de Reputaci\u00f3n Sanitaria IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias 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