{"id":161649,"date":"2022-10-24T14:25:07","date_gmt":"2022-10-24T12:25:07","guid":{"rendered":"https:\/\/ipmark.com\/?p=161649"},"modified":"2022-10-24T16:48:36","modified_gmt":"2022-10-24T14:48:36","slug":"texas-demanda-google-por-usar-datos-biometricos-para-publicidad","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=161649","title":{"rendered":"Texas demanda a Google por usar datos biom\u00e9tricos para publicidad"},"content":{"rendered":"<p><strong>La Fiscal\u00eda General de Texas ha presentado una demanda contra Google por una presunta recogida de datos biom\u00e9tricos de los ciudadanos del estado para servir anuncios de la red publicitaria de la firma tecnol\u00f3gica.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan ha explicado en un comunicado el organismo, la compa\u00f1\u00eda estadounidense <strong>habr\u00eda recogido rostros y voces de los usuarios residentes en Texas a trav\u00e9s de productos y aplicaciones como Google Photos, Google Assistant y Nest Hub Max para servir publicidad.<\/strong> Una informaci\u00f3n que habr\u00eda empleado sin haber obtenido su consentimiento.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En su demanda, el fiscal general de Texas, <strong>Ken Paxton<\/strong>, ha recordado que en el estado del pa\u00eds norteamericano desde hace m\u00e1s de una d\u00e9cada las empresas no pueden almacenar datos biom\u00e9tricos, como caras y voces, sin consentimiento.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cEn un flagrante desaf\u00edo de esa ley, desde al menos 2015, Google ha recogido datos biom\u00e9tricos de innumerables texanos y usado sus caras y sus voces para servir anuncios de Google\u201d, comenta en la demanda.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Esta nueva demanda contra Google se produce en un tiempo en el que Estados Unidos se encuentra desarrollando su norma de privacidad, <a href=\"https:\/\/ipmark.com\/estados-unidos-mas-cerca-ley-privacidad\/\" target=\"_blank\" rel=\"noopener\">la Ley de Protecci\u00f3n y Privacidad de Datos Americana (ADPPA)<\/a>, que aspira a regular la recogida y uso de los datos de los usuarios por parte de las organizaciones en el terreno digital.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Entre los aspectos que recog\u00eda la norma aprobada el pasado julio por el Comit\u00e9 de Comercio y Energ\u00eda del Congreso, se establec\u00eda como requisito b\u00e1sico la recogida y uso de datos de los estrictamente necesarios y de forma proporcionada y limitada, adem\u00e1s de <strong>protecciones especiales para ciertos tipos de informaci\u00f3n, como los datos de geolocalizaci\u00f3n, los biom\u00e9tricos o las im\u00e1genes \u00edntimas no consensuadas.\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google no es la \u00fanica Big Tech en enfrentarse a una acusaci\u00f3n similar. En 2021, un tribunal de California acept\u00f3 a tr\u00e1mite la<a href=\"https:\/\/ipmark.com\/apple-acusada-de-usar-datos-de-siri-para-publicidad-segmentada\/\" target=\"_blank\" rel=\"noopener\"><strong> demanda presentada por un grupo de consumidores contra Apple<\/strong><\/a>, al alegar que esta hab\u00eda empleado sus conversaciones con Siri para mostrar anuncios personalizados.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La compa\u00f1\u00eda estadounidense habr\u00eda recogido rostros y voces de los usuarios residentes en Texas a trav\u00e9s de productos y aplicaciones como Google Photos, Google Assistant y Nest Hub Max para servir publicidad.<\/p>\n","protected":false},"author":29,"featured_media":161652,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[554,50],"class_list":["post-161649","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-google","tag-tecnologia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Texas demanda a Google por usar datos biom\u00e9tricos para publicidad<\/title>\n<meta name=\"description\" content=\"Google habr\u00eda recogido rostros y voces de los usuarios residentes en Texas a trav\u00e9s de productos y aplicaciones como Google Photos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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