{"id":161526,"date":"2022-10-21T13:32:11","date_gmt":"2022-10-21T11:32:11","guid":{"rendered":"https:\/\/ipmark.com\/?p=161526"},"modified":"2022-10-21T13:32:11","modified_gmt":"2022-10-21T11:32:11","slug":"shiseido-aprovecha-manga-para-acercarse-generacion-z","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=161526","title":{"rendered":"Shiseido aprovecha el manga para acercarse a la generaci\u00f3n Z"},"content":{"rendered":"<p><strong>Con el objetivo de promocionar los nuevos productos de su gama WASO, la marca de cosm\u00e9tica Shiseido ha lanzado una campa\u00f1a de marketing de influencers en la que los seis creadores de contenido elegidos disponen de una versi\u00f3n manga dise\u00f1ada por la firma para contar las bondades de los ingredientes clave de los nuevos art\u00edculos: el yuzu y la vitamina C.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">La \u00faltima campa\u00f1a de activaci\u00f3n de influencia de Shiseido est\u00e1 inspirada en el universo japon\u00e9s y en los c\u00f3digos de la generaci\u00f3n Z. La compa\u00f1\u00eda se ha inspirado, en concreto, en el tradicional shonen manga &#8211; la demograf\u00eda de manga y anime dirigida al p\u00fablico masculino adolescente- para crear una historia propia, protagonizada por los ingredientes clave de sus dos nuevos productos, el yuzu y la vitamina C, presentes en su s\u00e9rum Glow-on Shot y su Eye Awakening Essence.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Para crear los personajes, la firma de cosm\u00e9tica <strong>eligi\u00f3 a seis influencers &#8211; @maileakln, @giulscarano, @adiisworld, @sumenas, @karokul y @yungredhead &#8211; para crear sus versiones manga.\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">La campa\u00f1a, desarrollada junto a la agencia Heaven, se lanzar\u00e1 en TikTok e Instagram. Los mangas tambi\u00e9n estar\u00e1n disponibles para Prensa y kits de PR.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La compa\u00f1\u00eda se ha inspirado en el tradicional shonen manga para crear una historia propia, protagonizada por los ingredientes clave de sus dos nuevos productos, el yuzu y la vitamina C. <\/p>\n","protected":false},"author":29,"featured_media":161528,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[2114,2226],"class_list":["post-161526","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-creatividad","tag-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Shiseido aprovecha el manga para acercarse a la generaci\u00f3n Z<\/title>\n<meta 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