{"id":161500,"date":"2022-10-21T12:25:12","date_gmt":"2022-10-21T10:25:12","guid":{"rendered":"https:\/\/ipmark.com\/?p=161500"},"modified":"2022-10-21T12:37:54","modified_gmt":"2022-10-21T10:37:54","slug":"zara-arrancara-en-reino-unido-su-negocio-de-segunda-mano","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=161500","title":{"rendered":"Zara arrancar\u00e1 en Reino Unido su negocio de segunda mano"},"content":{"rendered":"<p>La marca insignia de Inditex,\u00a0<b>Zara<\/b>, inaugurar\u00e1 el pr\u00f3ximo 3 de noviembre una plataforma para la venta de ropa de segunda mano, reparaci\u00f3n y donaci\u00f3n de prendas de la firma espa\u00f1ola en el\u00a0<b>Reino Unido<\/b>, que busca promover los principios de econom\u00eda circular.<\/p>\n<p>La firma ha elegido este mercado <b>para testar este nuevo servicio,<\/b>\u00a0extendiendo el programa a otros mercados clave si tiene \u00e9xito, ha detallado la compa\u00f1\u00eda.<\/p>\n<p>Los compradores podr\u00e1n vender art\u00edculos de la firma espa\u00f1ola a trav\u00e9s de<b>\u00a0la web y desde la aplicaci\u00f3n m\u00f3vil de Zara.\u00a0<\/b>Los vendedores realizan las im\u00e1genes de las prendas y la marca se encargar\u00e1 de redactar la descripci\u00f3n detallada del producto.<\/p>\n<p>Adem\u00e1s de la venta de prendas de segunda mano, Zara ofrecer\u00e1 un\u00a0<b>servicio de reparaci\u00f3n\u00a0<\/b>para los consumidores de Reino Unido, permitiendo al usuario reservar la reparaci\u00f3n desde la web o la tienda f\u00edsica.\u00a0 Tambi\u00e9n la marca ha reforzado su colaboraci\u00f3n con<b>\u00a0Cruz Roja<\/b>\u00a0para facilitar la donaci\u00f3n de prendas, tanto en tienda como en casa.<\/p>\n<p>Esta plataforma se concibe como\u00a0<b>una herramienta para darle al cliente una segunda vida \u00fatil a sus prendas usadas<\/b>, adem\u00e1s de reforzar la estrategia de econom\u00eda circular.<\/p>\n<p>No es la primera firma en adentrarse en el negocios de segunda mano, el pasado septiembre, la compa\u00f1\u00eda espa\u00f1ola de lujo\u00a0<b>Balenciaga\u00a0<\/b>lanzaba su nuevo servicio de segunda mano,\u00a0<a href=\"https:\/\/ipmark.com\/balenciaga-entra-en-el-mercado-de-segunda-mano\/\">Re-Sell Program,<\/a>\u00a0con la colaboraci\u00f3n de la tecnol\u00f3gica Reflaunt. M\u00e1s firmas que est\u00e1n entrando\u00a0<b>Mulberry, Harvey Nichols, Shein, Joules, John Lewis, Asos, Asda, Dr Martens o H&amp;M.<\/b><\/p>\n<p>Se estima que el mercado de segunda mano y de reparaci\u00f3n\u00a0<strong>supere a la industria fast fashion en los pr\u00f3ximos a\u00f1os.\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La marca de Inditex ha elegido este mercado para testar este nuevo servicio, extendiendo el programa a otros mercados clave si tiene \u00e9xito, ha detallado la compa\u00f1\u00eda.<\/p>\n","protected":false},"author":30,"featured_media":161501,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[6212],"class_list":["post-161500","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-zara"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin 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