{"id":161238,"date":"2022-10-19T13:21:08","date_gmt":"2022-10-19T11:21:08","guid":{"rendered":"https:\/\/ipmark.com\/?p=161238"},"modified":"2022-10-19T14:09:47","modified_gmt":"2022-10-19T12:09:47","slug":"carlos-marquez-arroyo-nuevo-cmo-de-pccomponentes","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=161238","title":{"rendered":"Carlos M\u00e1rquez Arroyo, nuevo CMO de PcComponentes"},"content":{"rendered":"<p><b>El ecommerce espa\u00f1ol PcComponentes ha anunciado su nuevo <\/b><b><i>chief marketing officer <\/i><\/b><b>(CMO) de la compa\u00f1\u00eda, Carlos M\u00e1rquez Arroyo, tras la marcha de<\/b><a href=\"https:\/\/ipmark.com\/fede-iglesias-nuevo-head-of-marketing-digital-de-mediamarkt-iberia\/\"><b> Federico Iglesias,<\/b><\/a><b> actualmente <\/b><b><i>head of marketing &amp; digita<\/i><\/b><b>l en MediaMarkt Iberia. El profesional reforzar\u00e1 una de las \u00e1reas clave de la empresa en un entorno cada vez m\u00e1s exigente.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Con una carrera profesional de m\u00e1s de 12 a\u00f1os, Carlos M\u00e1rquez Arroyo ha ocupado distintos puestos directivos internacionales, como <\/span><i><span style=\"font-weight: 400;\">business development y ecommerce manager<\/span><\/i><span style=\"font-weight: 400;\"> para <\/span><b>Heineken <\/b><span style=\"font-weight: 400;\">en Pa\u00edses Bajos o <\/span><i><span style=\"font-weight: 400;\">marketing &amp; catalog manager<\/span><\/i><span style=\"font-weight: 400;\"> para <\/span><b>Amazon <\/b><span style=\"font-weight: 400;\">en Luxemburgo.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Recientemente, el profesional ocupaba el cargo de CEO del ecommerce europeo de alimentaci\u00f3n saludable<\/span><b> Pit&amp;Pit<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><b>Ingeniero Inform\u00e1tico por la Universidad de Extremadura<\/b><span style=\"font-weight: 400;\">, cuenta con estudios de postgrado con un m\u00e1ster en Digital Business &amp; Telecom por el IE Business School. <\/span><span style=\"font-weight: 400;\">\u201cLa evoluci\u00f3n del comercio electr\u00f3nico en los \u00faltimos a\u00f1os ha hecho que<\/span><b> el sector sea m\u00e1s competitivo que nunca y que el cliente sea cada vez m\u00e1s exigente<\/b><span style=\"font-weight: 400;\">. Estoy convencido que gracias al gran talento de todo el equipo humano de PcComponentes, conseguiremos alcanzar nuevos hitos que nos permitan seguir siendo referentes en el mercado\u201d, ha declarado el nuevo CMO de la compa\u00f1\u00eda murciana.\u00a0<\/span><\/p>\n<p>PcComponentes es ecommerce espa\u00f1ol en tecnolog\u00eda que tiene como objetivo <strong>\u00abfacilitar el acceso a un amplio abanico de productos y servicios del mundo tecnol\u00f3gico\u00bb,<\/strong> de la manera m\u00e1s cercana y real posible. Su misi\u00f3n consiste \u00aben ofrecer una experiencia \u00fanica de compra, basada en la cercan\u00eda y la confianza, conectando con las personas para ofrecerles siempre la soluci\u00f3n que mejor se adapte a su estilo de vida\u00bb.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sustituye a Federico Iglesias, actualmente \u2018head of marketing &#038; digital\u2019 en MediaMarkt Iberia.<\/p>\n","protected":false},"author":30,"featured_media":161248,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[2227],"class_list":["post-161238","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Carlos M\u00e1rquez Arroyo, nuevo CMO de 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