{"id":161201,"date":"2022-10-19T13:28:37","date_gmt":"2022-10-19T11:28:37","guid":{"rendered":"https:\/\/ipmark.com\/?p=161201"},"modified":"2022-10-19T14:08:23","modified_gmt":"2022-10-19T12:08:23","slug":"advoices-marketplace-ivoox-para-crear-campanas-publicidad-podcasts","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=161201","title":{"rendered":"AdVoices, el marketplace de iVoox para crear campa\u00f1as de publicidad en podcast"},"content":{"rendered":"<p><b>La plataforma de podcast en espa\u00f1ol iVoox lanza AdVoices, el primer marketplace en espa\u00f1ol con el que las marcas pueden anunciarse en podcasts y videopodcasts en cualquier plataforma de escucha. <\/b><strong>La nueva herramienta mejora el impacto y resultados de las campa\u00f1as usando, adem\u00e1s de los datos y conocimiento de iVoox, un motor relacional basado en el consumo y el modo de escucha de los oyentes.\u00a0<\/strong><\/p>\n<p>Seg\u00fan el Estudio Anual de Audio Digital 2021 IAB<span style=\"font-weight: 400;\">, el 77% de los oyentes recuerdan la publicidad escuchada, mientras que para el 43% tiene una influencia directa en sus decisiones de compra. <\/span><b>La inversi\u00f3n en publicidad en audio se increment\u00f3 un 62,2% en 2021, y para 2022 se prev\u00e9 un gasto de 2,8 billones de d\u00f3lares seg\u00fan Stadista.<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En el nuevo marketplace de iVoox pueden c<\/span><b>onfigurar gratuitamente, y en sencillos pasos, campa\u00f1as de inserci\u00f3n din\u00e1mica como son las cu\u00f1as preroll sincronizadas con banner<\/b><span style=\"font-weight: 400;\">. As\u00ed mismo, tambi\u00e9n pueden crear campa\u00f1as de branded content a trav\u00e9s de menciones, rese\u00f1as o incluso episodios dedicados con la voz del podcaster. Se trata de una <\/span><b>f\u00f3rmula m\u00e1s integrada en el contenido con la que podr\u00e1n\u00a0 vincular sus valores a podcast ya creados.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">La herramienta les permite crear un <\/span><b>briefing en pocos minutos<\/b><span style=\"font-weight: 400;\">, indicar el p\u00fablico objetivo buscado e incluso especificar podcasts concretos para ejecutar la acci\u00f3n, de los que obtiene todos los datos de audiencia y cobertura. Una vez enviado, AdVoices utiliza la data de iVoox para elaborar una <\/span><b>propuesta personalizada en menos de 24 horas,<\/b><span style=\"font-weight: 400;\"> con podcast y formatos afines, y adaptando las acciones seg\u00fan su presupuesto y necesidades. <\/span><b>Las marcas y creadores dispondr\u00e1n de un espacio de trabajo donde podr\u00e1n estar en contacto durante el proceso de creaci\u00f3n de los contenidos.\u00a0<\/b><\/p>\n<p><b>Cualquier podcaster puede empezar a explorar oportunidades de monetizaci\u00f3n<\/b><span style=\"font-weight: 400;\">, enviar propuestas y comunicarse con las marcas, sea cual sea la plataforma donde publique o su n\u00famero de oyentes y descargas. Su interfaz les permite tener un <\/span>control total de su propuesta de campa\u00f1a, contando con \u00e1reas de trabajo para la operativa y accediendo al seguimiento en tiempo real del curso de la acci\u00f3n.<span style=\"font-weight: 400;\"> Adem\u00e1s cuentan con su propia p\u00e1gina de creador que pueden personalizar para mostrar a las marcas sus datos y m\u00e9tricas m\u00e1s relevantes, que les permitan obtener acciones de publicidad directas para su podcast. <\/span>En cualquier campa\u00f1a el creador podr\u00e1 elegir con qu\u00e9 patrocinadores trabajar, proponer formatos de patrocinios creativos y fijar sus propios precios y horarios.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>AdVoices utiliza la data de iVoox para elaborar una propuesta personalizada en menos de 24 horas, con podcast y formatos afines, y adaptando las acciones seg\u00fan su presupuesto y necesidades.<\/p>\n","protected":false},"author":9965,"featured_media":161204,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[3091,2341],"class_list":["post-161201","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-podcast","tag-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AdVoices, marketplace de iVoox para campa\u00f1as de publicidad en podcast<\/title>\n<meta name=\"description\" content=\"iVoox ha anunciado el lanzamiento de AdVoices, una plataforma que permite la creaci\u00f3n de campa\u00f1as de publicidad para podcasts.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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