{"id":16115,"date":"2013-01-02T14:34:07","date_gmt":"2013-01-02T14:34:07","guid":{"rendered":"https:\/\/ipmark.com\/nace-la-marca-why-tenerife\/"},"modified":"2013-01-02T14:34:07","modified_gmt":"2013-01-02T14:34:07","slug":"nace-la-marca-why-tenerife","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=16115","title":{"rendered":"Nace la marca Why Tenerife?"},"content":{"rendered":"<p>Why Tenerife? (<a class=\"enlace\" style=\"font-size:100%\" href=\"http:\/\/www.whytenerife.com\" target=\"_blank\" rel=\"noopener noreferrer\">www.whytenerife.com<\/a>) ha sido creada y promovida por instituciones y organismos con el Cabildo, Puertos de Tenerife, C\u00e1mara de Comercio, la Zona Franca y ZEC (Zona Especial Canaria) para transmitir las ventajas y oportunidades que supone invertir en la isla.<\/p>\n<p>El proyecto supone la unificaci\u00f3n de criterios en un mensaje \u00fanico que ser\u00e1 llevado a los foros econ\u00f3micos internacionales. La instalaci\u00f3n de empresas, el impulso de rutas a\u00e9reas y mar\u00edtimas (especialmente con \u00c1frica y Am\u00e9rica del Norte) y la acogida de eventos y ferias internacionales son algunas de las \u00e1reas en las que se trabajar\u00e1 prioritariamente.<\/p>\n<p>Para dar a conocer la nueva marca se lanzar\u00e1 una campa\u00f1a de marketing a partir del pr\u00f3ximo mes de enero a trav\u00e9s de las Oficinas Comerciales de Espa\u00f1a en el extranjero (ICEX), las embajadas, y las C\u00e1maras de Comercio. Tambi\u00e9n se organizar\u00e1n una serie de actividades en todas las ferias tur\u00edsticas, como el almuerzo de Why Tenerife? con empresas francesas durante Fitur.<\/p>\n<p>La agencia que est\u00e1 trabajando para este proyecto es Arco Inside. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why Tenerife? (www.whytenerife.com) ha sido creada y promovida por instituciones y organismos con el Cabildo, Puertos de Tenerife, C\u00e1mara de<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[44],"tags":[],"class_list":["post-16115","post","type-post","status-publish","format-standard","hentry","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nace la marca Why Tenerife? - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=16115\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nace la marca Why Tenerife? - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"og:description\" content=\"Why Tenerife? 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