{"id":160959,"date":"2022-10-17T12:09:05","date_gmt":"2022-10-17T10:09:05","guid":{"rendered":"https:\/\/ipmark.com\/?p=160959"},"modified":"2022-10-17T13:33:03","modified_gmt":"2022-10-17T11:33:03","slug":"danone-vendera-el-grueso-de-su-negocio-lacteo-en-rusia","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=160959","title":{"rendered":"Danone vender\u00e1 el grueso de su negocio l\u00e1cteo y &#8216;plant-based&#8217; en Rusia"},"content":{"rendered":"<p><b>Danone se une a la lista de <a href=\"https:\/\/ipmark.com\/informes\/marcas-globales-actuan-contra-invasion-rusa-de-ucrania\/\">compa\u00f1\u00edas globales<\/a> que est\u00e1n saliendo de Rusia, como consecuencia de la guerra sobre Ucrania. La compa\u00f1\u00eda francesa ha anunciado que ceder\u00e1 el grueso de su negocio l\u00e1cteo y <em>plant-based<\/em> en Rusia.<\/b><\/p>\n<p>La compa\u00f1\u00eda ha explicado que que el negocio que pone a la venta represent\u00f3 en<b>\u00a0los nueve primeros meses de 2022 alrededor del 5% de la facturaci\u00f3n de Danone<\/b>. Esta operaci\u00f3n \u201cpodr\u00eda suponer un impacto negativo de <strong>hasta 1.000 millones de euros\u201d.\u00a0<\/strong><\/p>\n<p>Esta operaci\u00f3n, una vez cerrada, estar\u00e1 sujeta a las aprobaciones regulatorias. La prioridad de Danone sigue siendo \u00abactuar de manera responsable y respetuosa con los empleados, consumidores y socios locales\u00bb.<\/p>\n<h2><b>Mantiene su divisi\u00f3n de nutrici\u00f3n infantil<\/b><\/h2>\n<p>La multinacional no ha dado m\u00e1s detalles acerca de este movimiento, ni del posible comprador, salvo que limitar\u00e1 su presencia en Rusia a la divisi\u00f3n de <b>nutrici\u00f3n infantil.<\/b> \u201cEsta es la mejor opci\u00f3n para garantizar la continuidad del negocio local a largo plazo, para consumidores, empleados y socios\u201d, ha agregado la compa\u00f1\u00eda en un comunicado.<\/p>\n<p>Una fuente cercana, se\u00f1ala <em>Reuters<\/em>, dijo que Danone podr\u00eda \u201c<strong>c<\/strong><b>onservar una participaci\u00f3n en el negocio l\u00e1cteo<\/b>, el m\u00e1s grande de Rusia\u201d. <strong>El negocio l\u00e1cteo representa alrededor del 90% de sus operaciones en el pa\u00eds. <\/strong><\/p>\n<p>La empresa no ha revelado a qui\u00e9n transfiere el negocio, \u201cla junta acaba de iniciar un proceso que conducir\u00e1 a una transacci\u00f3n que podr\u00eda ser una venta total o venta parcial\u201d. Las\u00a0<b>acciones\u00a0<\/b>de Danone subieron m\u00e1s del 1% en las primeras operaciones,\u00a0 y los analistas dieron la bienvenida al anuncio.<\/p>\n<p>Por otra parte,<b>\u00a0Nestl\u00e9 y Procter &amp; Gamble (P&amp;G)<\/b>\u00a0han seguido proporcionando alimentos y medicamentos esenciales a Rusia, al mismo tiempo que se enfrentan a la presi\u00f3n de los ciudadanos y activistas para costar \u201clazos con Mosc\u00fa\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Este negocio represent\u00f3 en\u00a0los nueve primeros meses de 2022 alrededor del 5% de la facturaci\u00f3n de Danone. Conservar\u00e1 la divisi\u00f3n de nutrici\u00f3n infantil, adem\u00e1s de tener una posible participaci\u00f3n en el negocio l\u00e1cteo.<\/p>\n","protected":false},"author":30,"featured_media":160962,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[],"class_list":["post-160959","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Danone vender\u00e1 el grueso de su negocio l\u00e1cteo en Rusia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=160959\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Danone vender\u00e1 el grueso de su negocio l\u00e1cteo en Rusia\" \/>\n<meta property=\"og:description\" content=\"Este negocio represent\u00f3 en\u00a0los nueve primeros meses de 2022 alrededor del 5% de la facturaci\u00f3n de Danone. Conservar\u00e1 la divisi\u00f3n de nutrici\u00f3n infantil, adem\u00e1s de tener una posible participaci\u00f3n en el negocio l\u00e1cteo.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=160959\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-17T10:09:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-17T11:33:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/banniere-danone-logo-fond-bleu.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"482\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Roc\u00edo Calder\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Roc\u00edo Calder\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=160959#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=160959\"},\"author\":{\"name\":\"Roc\u00edo Calder\u00f3n\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/0cd80129b6d6c318e9e1c6188e323a60\"},\"headline\":\"Danone vender\u00e1 el grueso de su negocio l\u00e1cteo y &#8216;plant-based&#8217; 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