{"id":160957,"date":"2022-10-17T11:48:55","date_gmt":"2022-10-17T09:48:55","guid":{"rendered":"https:\/\/ipmark.com\/?p=160957"},"modified":"2022-10-17T13:33:45","modified_gmt":"2022-10-17T11:33:45","slug":"caixabank-estrena-proposito-marca","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=160957","title":{"rendered":"CaixaBank estrena prop\u00f3sito de marca y nueva campa\u00f1a"},"content":{"rendered":"<p><strong>Tras completar el proceso de integraci\u00f3n de Bankia, CaixaBank inaugura un nuevo prop\u00f3sito de marca: \u2018Estar cerca de las personas para todo lo que importa\u2019, con el que enfatiza el compromiso de cercan\u00eda con la sociedad de la entidad financiera y con todos sus grupos de inter\u00e9s, a la vez que refuerza su cultura corporativa.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Alineado con su Plan Estrat\u00e9gico 2022-2024, anunciado el pasado mayo, la compa\u00f1\u00eda ha decidido definir un nuevo prop\u00f3sito de marca una vez culminada la integraci\u00f3n con Bankia, operaci\u00f3n que le ha consolidado como primer grupo financiero en Espa\u00f1a.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El nuevo prop\u00f3sito<strong> ha venido acompa\u00f1ado a su vez por un nuevo claim, \u2018T\u00fa y yo. Nosotros\u2019,<\/strong> que<strong> refleja el compromiso de la entidad por estar cerca de las personas y de la sociedad en su conjunto, y de ser parte de sus vidas, su realidad y sus necesidades.\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">El t\u00fa busca reflejar las necesidades, preocupaciones, prioridades, situaciones y, en definitiva, todo aquello que importa al p\u00fablico diverso y heterog\u00e9neo al que se dirige el banco: clientes, accionistas y sociedad en general. El yo se refiere a una red de empleados profesional, transversal, \u00e1gil y colaboradora, que trabaja cada d\u00eda para estar cerca de las personas y dar respuesta a sus necesidades.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La conjunci\u00f3n y implica, por otra parte, un compromiso con el cliente para estar siempre a su lado, ya sea f\u00edsicamente o a trav\u00e9s de entornos digitales. Finalmente, nosotros, supone la m\u00e1xima expresi\u00f3n de cercan\u00eda para aportar confianza, afinidad y compromiso con el conjunto de la sociedad.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Nueva campa\u00f1a de CaixaBank<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Para anunciar el nuevo posicionamiento, CaixaBank ha lanzado una campa\u00f1a, cuya pieza principal est\u00e1 <strong>protagonizada por el atleta Derek Redmond y su padre y el ingeniero espa\u00f1ol Carlos Gonz\u00e1lez Pintado<\/strong>, la primera persona del mundo en saber que el hombre hab\u00eda llegado a la Luna. Dos historias que simbolizan la importancia de tener cerca a alguien que pueda ser un apoyo fundamental en los momentos clave de la vida.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La campa\u00f1a, desarrollada junto a la agencia <strong>Comunica+A<\/strong>, se emitir\u00e1 en televisi\u00f3n, radio, prensa y redes sociales.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u2018Estar cerca de las personas para todo lo que importa\u2019 es el nuevo prop\u00f3sito de marca de CaixaBank, definido tras culminar el proceso de integraci\u00f3n con Bankia. <\/p>\n","protected":false},"author":29,"featured_media":160961,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[],"class_list":["post-160957","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas"],"acf":[],"yoast_head":"<!-- This site is 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