{"id":160820,"date":"2022-10-14T11:16:44","date_gmt":"2022-10-14T09:16:44","guid":{"rendered":"https:\/\/ipmark.com\/?p=160820"},"modified":"2022-10-14T11:16:44","modified_gmt":"2022-10-14T09:16:44","slug":"pepsi-presenta-su-nueva-campana-publicitaria-global-nutmeg-royale","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=160820","title":{"rendered":"Pepsi presenta su nueva campa\u00f1a publicitaria global &#8216;Nutmeg Royale&#8217;"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">El cortometraje muestra lo que sucede cuando se re\u00fane a<\/span><b> tres de los mejores futbolistas<\/b><span style=\"font-weight: 400;\"> de todos los tiempos: <\/span><b>Leo Messi, Paul Pogba y Ronaldinho.<\/b><span style=\"font-weight: 400;\"> Con movimientos llenos de humor, los jugadores se sorprenden entre ellos mientras se enfrentan en una<\/span><b> \u00e9pica batalla de ca\u00f1os.<\/b><span style=\"font-weight: 400;\"> Los fan\u00e1ticos disfrutar\u00e1n de una serie de cameos, trucos y el humor caracter\u00edstico de Pepsi al ritmo de la ic\u00f3nica canci\u00f3n <\/span><b><i>The Rockafeller Skank<\/i><\/b><b>, de Fatboy Slim.<\/b><\/p>\n<p><b>Los influencers del f\u00fatbol, Luva de Pedreiro y Kaljit Atwal <\/b><span style=\"font-weight: 400;\">tambi\u00e9n se integran al juego para mostrar sus habilidades. Como parte de <\/span><b>\u201cSed de m\u00e1s\u201d, as\u00ed se denomina la campa\u00f1a internacional,<\/b><span style=\"font-weight: 400;\"> Pepsi busca brindar nuevas plataformas a la pr\u00f3xima generaci\u00f3n de talento para animar al p\u00fablico a arriesgarse a vivir nuevas y emocionantes experiencias.<\/span><\/p>\n<p><b>Gustavo Reyna, director s\u00e9nior de marketing global de Pepsi,<\/b><span style=\"font-weight: 400;\"> enfatiz\u00f3 que est\u00e1n muy emocionados por compartir con el mundo el cortometraje de f\u00fatbol \u201cNutmeg Royale\u201d, ya que es una verdadera celebraci\u00f3n. A su vez, opin\u00f3: \u201cCuando decidimos crear esta campa\u00f1a, sab\u00edamos que el ca\u00f1o era el movimiento perfecto para destacar. Un movimiento de ca\u00f1o es para los ingeniosos, ambiciosos y amantes de la diversi\u00f3n que est\u00e1n sedientos de la emoci\u00f3n del juego. Crear momentos de entretenimiento para que los disfruten nuestros consumidores es la esencia fundamental de qui\u00e9nes somos en Pepsi\u201d.\u00a0<\/span><\/p>\n<p><b>La producci\u00f3n creativa<\/b><span style=\"font-weight: 400;\"> empieza con Leo Messi, quien se distrae con el gran sabor de una Pepsi. Este momento de distracci\u00f3n act\u00faa como catalizador para que se d<\/span><b>esate una batalla campal de ca\u00f1os.<\/b><span style=\"font-weight: 400;\"> La batalla <\/span><b>capta la atenci\u00f3n de todos,<\/b><span style=\"font-weight: 400;\"> desde peatones hasta informativos. Pogba y Ronaldinho muestran su destreza con los pies y aseguran una serie de puntos a su favor en el marcador del enfrentamiento, cuyas jugadas son narradas por la voz del <\/span><b>ic\u00f3nico comentarista deportivo Peter Drury<\/b><span style=\"font-weight: 400;\">. Las calles bullen con la acci\u00f3n de la batalla cuando una pelota vuela por el cielo y aterriza en los humildes cascos de Horsinho el Caballo, quien entra en acci\u00f3n sin dudarlo. <\/span><b>El corto llega a un final dram\u00e1tico con un \u00faltimo gol.<\/b><\/p>\n<p><iframe loading=\"lazy\" title=\"Pepsi presenta su nueva campa\u00f1a publicitaria global &quot;Nutmeg Royale&quot;\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/22Vcrn4mX44?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pepsi presenta Nutmeg Royale, el primer cortometraje de la nueva campa\u00f1a internacional de la compa\u00f1\u00eda. BBDO Argentina ha sido la agencia encargada de su creaci\u00f3n.\u00a0Gustavo Reyna, director senior de marketing global de Pepsi, ha se\u00f1alado que est\u00e1n muy emocionados por compartir con todo el mundo un cortometraje que \u00abes una celebraci\u00f3n\u00bb. <\/p>\n","protected":false},"author":9965,"featured_media":160821,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[6160,6097],"class_list":["post-160820","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-campanas","tag-pepsico"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pepsi presenta su nueva campa\u00f1a publicitaria global &#039;Nutmeg Royale&#039; - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales<\/title>\n<meta name=\"description\" content=\"Gustavo Reyna, director senior de marketing global de Pepsi, enfatiz\u00f3 que est\u00e1n muy emocionados por compartir con el mundo el cortometraje\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=160820\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pepsi presenta su nueva campa\u00f1a publicitaria global &#039;Nutmeg Royale&#039; - 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