{"id":160727,"date":"2022-10-13T16:57:20","date_gmt":"2022-10-13T14:57:20","guid":{"rendered":"https:\/\/ipmark.com\/?p=160727"},"modified":"2022-10-13T16:57:20","modified_gmt":"2022-10-13T14:57:20","slug":"phone-house-renueva-su-identidad-hacia-la-sencillez","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=160727","title":{"rendered":"Phone House renueva su identidad hacia la sencillez"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">El referente en tecnolog\u00eda y servicios del hogar aprovecha su<strong> 25 aniversario para un cambio de imagen<\/strong> hacia la sencillez. La parte estrat\u00e9gica la ha llevado la agencia Comuniza y Vasava para la parte visual. El reto era <strong>evolucionar de la personalidad de terminal m\u00f3vil<\/strong>\u00a0hacia el universo de la tecnolog\u00eda del hogar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Su nueva estrategia se basa en una imagen m\u00e1s sencilla y hace hincapi\u00e9 en la expansi\u00f3n tanto de sus tiendas f\u00edsicas como su presencia en el <em>ecommerce<\/em><\/strong>. Pretende sorprender al consumidor con su cat\u00e1logo online, su nuevo cromatismo visual y sus nuevos servicios y opciones para la compra online.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En la parte visual; dota de personalidad su<strong> barra de abajo con los colores cian, fucsia y blanco<\/strong>, con el objetivo de darle movimiento de una forma m\u00e1s moderna.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ya se ha iniciado esta nueva est\u00e9tica en todo el universo Phone House, tambi\u00e9n en las nuevas tiendas donde <strong>Fotoprix ha desarrollado su \u00e1rea de fotograf\u00eda e imagen<\/strong>. Sus servicios de hogar se mantienen disponibles, adem\u00e1s de din\u00e1mica presencial para que el cliente pueda ver y tocar el producto antes de comprarlo.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La compa\u00f1\u00eda ha aprovechado su 25 aniversario para renovar su imagen. Se prepara para evolucionar su marca de una forma m\u00e1s sencilla y moderna, y acercar as\u00ed su marca al consumidor con el fortalecimiento de sus tiendas online y f\u00edsicas.<\/p>\n","protected":false},"author":9979,"featured_media":160729,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[2227,50],"class_list":["post-160727","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-marketing","tag-tecnologia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Phone House renueva su identidad hacia la sencillez - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=160727\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Phone House renueva su identidad hacia la sencillez - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"og:description\" content=\"La compa\u00f1\u00eda ha aprovechado su 25 aniversario para renovar su imagen. Se prepara para evolucionar su marca de una forma m\u00e1s sencilla y moderna, y acercar as\u00ed su marca al consumidor con el fortalecimiento de sus tiendas online y f\u00edsicas.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=160727\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-13T14:57:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/unnamed-41.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Laura\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Laura\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=160727#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=160727\"},\"author\":{\"name\":\"Laura\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/78be186056397bcb7932ada23c60c1ca\"},\"headline\":\"Phone House renueva su identidad hacia la sencillez\",\"datePublished\":\"2022-10-13T14:57:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=160727\"},\"wordCount\":205,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=160727#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/unnamed-41.jpg\",\"keywords\":[\"marketing\",\"tecnolog\u00eda\"],\"articleSection\":[\"Marcas\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=160727\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=160727\",\"name\":\"Phone House renueva su identidad hacia la sencillez - 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