{"id":160715,"date":"2022-10-14T11:25:11","date_gmt":"2022-10-14T09:25:11","guid":{"rendered":"https:\/\/ipmark.com\/?p=160715"},"modified":"2022-10-14T14:24:32","modified_gmt":"2022-10-14T12:24:32","slug":"informe-mobile-2022","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=160715","title":{"rendered":"Informe Mobile 2022"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><strong>Fernando Rivero, CEO de Ditrendia, <\/strong>se\u00f1ala que \u201cdada la rapidez con la que los usuarios cambian sus h\u00e1bitos y costumbres, este a\u00f1o hemos decidido ofrecer en nuestro ya tradicional Informe Mobile, una visi\u00f3n muy actualizada de estad\u00edsticas y tendencias de uso de los dispositivos y aplicaciones m\u00f3viles, para que la direcci\u00f3n de marketing tenga los principales datos a mano de una forma pr\u00e1ctica\u201d.<\/span><\/p>\n<p><b>Usuarios m\u00f3viles<\/b><\/p>\n<p><span style=\"font-weight: 400;\">De los 5 mil millones de personas que usan internet en todo el mundo, un<strong> 92,4% accede desde su dispositivo m\u00f3vil<\/strong>. El m\u00f3vil se constituye como el dispositivo donde pasan m\u00e1s de la mitad del tiempo online conectados, representa m\u00e1s de la mitad del tr\u00e1fico web online.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Las previsiones apuntan que <strong>2022 acabar\u00e1 con un total de 7.255 millones de usuarios m\u00f3viles<\/strong> en el mundo, mientras que el<strong> n\u00famero de dispositivos superar\u00e1 los 15,96 mil millones<\/strong>. Para 2025 se estima que habr\u00e1 un total de 7.488 millones de usuarios y 18,22 millones de dispositivos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La<strong> penetraci\u00f3n en Europa de los tel\u00e9fonos m\u00f3viles ser\u00e1 del 80%<\/strong>. En Espa\u00f1a ya supone el 100%, mientras que alcanzar\u00e1 el 118,8% este a\u00f1o.<\/span><\/p>\n<p><b>Otros dispositivos<\/b><\/p>\n<p><span style=\"font-weight: 400;\">El informe concluye que los usuarios en el mundo cada vez tienen m\u00e1s dispositivos.<strong> Un 96,6% de la poblaci\u00f3n cuenta con un smartphone<\/strong>, 2 de cada 3 usuarios en el mundo tiene ordenador, 1 de cada 3 tiene Tablet y 1 de cada 5 ya utiliza un reloj o pulsera conectada.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Destaca el crecimiento de uso de los auriculares conectados<\/strong> en Europa, se estima que en 2025 supongan m\u00e1s de la mitad del mercado de wearables en Europa.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Por otro lado, los dispositivos y aplicaciones para el hogar han cobrado mucha importancia. <strong>Un 64,7% de los europeos cuentan con dispositivos conectados en el hogar<\/strong>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>En Espa\u00f1a<\/strong>, ha aumentado el uso de otros dispositivos conectados (tablets, consolas, relojes, pulseras o TV inteligentes\u2026) superando a los dispositivos conectados al hogar.<\/span><\/p>\n<p><b>4,8 horas diarias en apps<\/b><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Los usuarios llegan a dedicar hasta 1.752 horas al a\u00f1o a las aplicaciones<\/strong> m\u00f3viles, lo que supone una media de 4,8 horas diarias. Se llegan a<strong> descargar m\u00e1s de 435.000 apps<\/strong> y destinar hasta m\u00e1s de 320 mil de d\u00f3lares a las descargas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>La app m\u00e1s descargada en el mundo de 2022 es Tik Tok<\/strong>. Su crecimiento desciende mientras que Instagram o Snapchat ganan puntos. <\/span><span style=\"font-weight: 400;\">Las que\u00a0 <strong>m\u00e1s usuarios activos tienen son las de Meta<\/strong> (FaceBook, WhatsApp, Facebook Messenger e Instagram). Y l<\/span><span style=\"font-weight: 400;\">as que generan un <strong>mayor engagement y tiempo de uso son Tik Tok, YouTube y Tinder<\/strong>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Por otro lado, <strong>Discord y Twitch se imponen como las pr\u00f3ximas tendencias<\/strong> en redes sociales para lo pr\u00f3ximos a\u00f1os.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ditrendia ha presentado su nuevo Informe Mobile- Espa\u00f1a y el Mundo 2022, donde analiza los principales datos de consumo, uso y tendencias de los dispositivos y las aplicaciones m\u00f3viles en Espa\u00f1a, Europa y el mundo.<\/p>\n","protected":false},"author":9979,"featured_media":160835,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[109],"class_list":["post-160715","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-mobile"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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