{"id":160546,"date":"2022-10-11T16:19:25","date_gmt":"2022-10-11T14:19:25","guid":{"rendered":"https:\/\/ipmark.com\/?p=160546"},"modified":"2022-10-11T16:19:25","modified_gmt":"2022-10-11T14:19:25","slug":"vegetarian-butcher-anuncio-televisivo-carne","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=160546","title":{"rendered":"The Vegetarian Butcher lanza &#8216;Nada que sacrificar&#8217;"},"content":{"rendered":"<p><strong>The Vegetarian Butcher estrena campa\u00f1a de televisi\u00f3n. La marca de \u201ccarne\u201d vegetal de Unilever lanza este lunes 10 de octubre su primer anuncio publicitario que estar\u00e1 disponible en las principales cadenas del pa\u00eds.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">El anuncio, <strong>producido por TBWA\/NEBOKO,<\/strong> trata de dar a conocer el origen y el <\/span><i><span style=\"font-weight: 400;\">leitmotiv<\/span><\/i><span style=\"font-weight: 400;\"> de la marca: \u201cNada que sacrificar\u201d con el que The Vegetarian Butcher (El carnicero vegetariano) pretende dar un paso m\u00e1s all\u00e1 respecto a la figura del carnicero tradicional. Su propuesta es <strong>elaborar una hamburguesa vegana que imite el sabor de la carne pero \u201csin sacrificar nada\u201d.\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">La historia y origen de la marca es el concepto creativo para la elaboraci\u00f3n del anuncio, <strong>La marca naci\u00f3 en 1998 en Holanda<\/strong> cuando<strong> Jaap Korteweg, fundador de la firma<\/strong>, se hizo vegetariano tras vivir una peste porcina que afect\u00f3 al pa\u00eds. Se propuso entonces crear un nuevo tipo de \u201ccarne\u201d no animal pero con el mismo sabor que la de origen animal. <\/span><span style=\"font-weight: 400;\">Conseguir imitar el sabor de la carne original era una prioridad para Korteweg, por lo que se uni\u00f3 a <strong>innovadores chefs y consigui\u00f3 desarrollar productos vegetarianos que imitaran a la carne de cerdo, ternera y pollo.\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">La marca aterriz\u00f3 en<strong> Espa\u00f1a a finales del 2019<\/strong> en el canal Horeca gracias a acuerdos de colaboraci\u00f3n con grandes cadenas de restauraci\u00f3n como Telepizza o Burger King. Fue a<strong> inicio del 2020 cuando la firma entr\u00f3 en los lineales de los supermercados y actualmente est\u00e1 presente en m\u00e1s de 1.700 puntos de venta de retail en Espa\u00f1a.\u00a0<\/strong><\/span><\/p>\n<p><strong>Andrea Fuentes, <i>country business lead<\/i><\/strong><span style=\"font-weight: 400;\"><strong> de The Vegetarian Butcher<\/strong> afirma que est\u00e1n \u201cmuy <\/span><span style=\"font-weight: 400;\">emocionados con el crecimiento org\u00e1nico de la compa\u00f1\u00eda y la buena recepci\u00f3n que est\u00e1 teniendo la marca en Espa\u00f1a. Con este salto al canal televisivo, creemos en la democratizaci\u00f3n del plant-based para que los consumidores y retailers nos reconozcan por lo que somos: aut\u00e9nticos carniceros elaborando la \u201ccarne\u201d del futuro\u201d.\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"The Vegetarian Butcher dice: nada que sacrificar\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/Gntq6xi5iy4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La marca vegetal de Unilever ha tenido como prioridad crear una hamburguesa vegana que imite el sabor de la carne.<\/p>\n","protected":false},"author":9965,"featured_media":160547,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[2819,6067],"class_list":["post-160546","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-anuncios","tag-sostenibilidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Vegetarian Butcher lanza &#039;Nada que sacrificar&#039;<\/title>\n<meta name=\"description\" content=\"La marca ha tenido como prioridad crear una hamburguesa vegana que imite el sabor de la carne\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=160546\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Vegetarian Butcher lanza &#039;Nada que sacrificar&#039;\" \/>\n<meta property=\"og:description\" content=\"La marca ha tenido como prioridad crear una hamburguesa vegana que imite el sabor de la carne\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=160546\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-11T14:19:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/burguer.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"717\" \/>\n\t<meta property=\"og:image:height\" content=\"403\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Elena Maldonado Bol\u00edvar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Elena Maldonado Bol\u00edvar\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=160546#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=160546\"},\"author\":{\"name\":\"Elena Maldonado Bol\u00edvar\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/9cfe03dffae7743c0d214263347229ba\"},\"headline\":\"The Vegetarian Butcher lanza &#8216;Nada que sacrificar&#8217;\",\"datePublished\":\"2022-10-11T14:19:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=160546\"},\"wordCount\":344,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=160546#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/burguer.jpg\",\"keywords\":[\"anuncios\",\"sostenibilidad\"],\"articleSection\":[\"Marcas\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=160546\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=160546\",\"name\":\"The Vegetarian Butcher lanza 'Nada que sacrificar'\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=160546#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=160546#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/burguer.jpg\",\"datePublished\":\"2022-10-11T14:19:25+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/9cfe03dffae7743c0d214263347229ba\"},\"description\":\"La marca ha tenido como prioridad crear una hamburguesa vegana que imite el sabor de la carne\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=160546#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=160546\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=160546#primaryimage\",\"url\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/burguer.jpg\",\"contentUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/burguer.jpg\",\"width\":717,\"height\":403,\"caption\":\"The Vegetarian Butcher lanza su primer anuncio televisivo con el lema \u201cNada que sacrificar\u201d\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=160546#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Vegetarian Butcher lanza &#8216;Nada que sacrificar&#8217;\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/9cfe03dffae7743c0d214263347229ba\",\"name\":\"Elena Maldonado Bol\u00edvar\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f7d3f341e8b32868b510c77febfd72fa1d40856bb84f48621f3f7613e729354c?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f7d3f341e8b32868b510c77febfd72fa1d40856bb84f48621f3f7613e729354c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f7d3f341e8b32868b510c77febfd72fa1d40856bb84f48621f3f7613e729354c?s=96&d=mm&r=g\",\"caption\":\"Elena Maldonado Bol\u00edvar\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=9965\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Vegetarian Butcher lanza 'Nada que sacrificar'","description":"La marca ha tenido como prioridad crear una hamburguesa vegana que imite el sabor de la carne","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=160546","og_locale":"es_ES","og_type":"article","og_title":"The Vegetarian Butcher lanza 'Nada que sacrificar'","og_description":"La marca ha tenido como prioridad crear una hamburguesa vegana que imite el sabor de la carne","og_url":"https:\/\/ipmark.com\/?p=160546","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2022-10-11T14:19:25+00:00","og_image":[{"width":717,"height":403,"url":"https:\/\/ipmark.com\/wp-content\/uploads\/burguer.jpg","type":"image\/jpeg"}],"author":"Elena Maldonado Bol\u00edvar","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Elena Maldonado Bol\u00edvar","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=160546#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=160546"},"author":{"name":"Elena Maldonado Bol\u00edvar","@id":"https:\/\/ipmark.com\/#\/schema\/person\/9cfe03dffae7743c0d214263347229ba"},"headline":"The Vegetarian Butcher lanza &#8216;Nada que sacrificar&#8217;","datePublished":"2022-10-11T14:19:25+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=160546"},"wordCount":344,"image":{"@id":"https:\/\/ipmark.com\/?p=160546#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/burguer.jpg","keywords":["anuncios","sostenibilidad"],"articleSection":["Marcas"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=160546","url":"https:\/\/ipmark.com\/?p=160546","name":"The Vegetarian Butcher lanza 'Nada que sacrificar'","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=160546#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=160546#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/burguer.jpg","datePublished":"2022-10-11T14:19:25+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/9cfe03dffae7743c0d214263347229ba"},"description":"La marca ha tenido como prioridad crear una hamburguesa vegana que imite el sabor de la carne","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=160546#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=160546"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=160546#primaryimage","url":"https:\/\/ipmark.com\/wp-content\/uploads\/burguer.jpg","contentUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/burguer.jpg","width":717,"height":403,"caption":"The Vegetarian Butcher lanza su primer anuncio televisivo con el lema \u201cNada que sacrificar\u201d"},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=160546#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"The Vegetarian Butcher lanza &#8216;Nada que sacrificar&#8217;"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/9cfe03dffae7743c0d214263347229ba","name":"Elena Maldonado Bol\u00edvar","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/f7d3f341e8b32868b510c77febfd72fa1d40856bb84f48621f3f7613e729354c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f7d3f341e8b32868b510c77febfd72fa1d40856bb84f48621f3f7613e729354c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f7d3f341e8b32868b510c77febfd72fa1d40856bb84f48621f3f7613e729354c?s=96&d=mm&r=g","caption":"Elena Maldonado Bol\u00edvar"},"url":"https:\/\/ipmark.com\/?author=9965"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/160546","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/9965"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=160546"}],"version-history":[{"count":3,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/160546\/revisions"}],"predecessor-version":[{"id":160665,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/160546\/revisions\/160665"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/media\/160547"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=160546"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=160546"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=160546"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}